# Best Attribution Software for Small Business - Page 3 ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 150 ### Category Stats (Aug 2026) - **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,400+ Authentic Reviews - 150+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=1934&focus%5B%5D=39439&focus%5B%5D=47029&focus%5B%5D=3026) Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, ActiveCampaign, Google Attribution, RedTrack.io, and AdRoll. Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=activecampaign&focus%5B%5D=google-attribution&focus%5B%5D=redtrack-io&focus%5B%5D=adroll&segment=small-business) **Sponsored** ### CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-07T16%3A00%3A16Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3330&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%2Fsmall-business%3Fpage%3D3%26segment%3Dsmall-business&secure%5Btoken%5D=f633ea46535ada7563a371b4b5294db9ee3815557d7ad1c14f855bd36a54ad8d&secure%5Burl%5D=https%3A%2F%2Fwww.ctm.com%2Ffeatures%2F&secure%5Burl_type%5D=paid_promos) ### [Attribution](https://www.g2.com/products/attribution/reviews) Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. **Average Rating:** 4.5/5.0 **Total Reviews:** 51 #### How Do G2 Users Rate Attribution? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Third-Party Integrations:** 8.6/10 (Category avg: 8.7/10) - **Multi-Channel Marketing:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Attribution? - **Seller:** [Attribution](https://www.g2.com/sellers/attribution) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @attributionapp 448 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f43eded1e0ada34456e89680b7fd886793127094be2ca03cddaaa73fd7e98d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10206333%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Consumer Goods - **Company Size:** 59% Small, 39% Medium #### What Do G2 Reviewers Say About Attribution? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. - Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. - Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. - Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. - Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. ##### Cons - Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. - Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. - Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. - Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. - Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. #### What Are Recent G2 Reviews of Attribution? **["Best no-nonsense tool I've found to get a complete view of traffic attribution"](https://www.g2.com/survey_responses/attribution-review-10287572)** **Rating:** 4.5/5.0 stars _— Willem B._ [Read full review](https://www.g2.com/survey_responses/attribution-review-10287572) **["Game-changing Multi-touch Attribution Platform with Outstanding Support"](https://www.g2.com/survey_responses/attribution-review-10504029)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/attribution-review-10504029) #### What Are G2 Users Discussing About Attribution? - [What is Attribution used for?](https://www.g2.com/discussions/what-is-attribution-used-for) - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) ### [Rockerbox](https://www.g2.com/products/rockerbox/reviews) Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 #### How Do G2 Users Rate Rockerbox? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10) - **Third-Party Integrations:** 8.6/10 (Category avg: 8.7/10) - **Multi-Channel Marketing:** 9.4/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Rockerbox? - **Seller:** [DoubleVerify](https://www.g2.com/sellers/doubleverify) - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @doubleverify 6,097 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d31995bdd0bdc6a75ac11eff9c46cbe95d57d828a94b53d661127f97bd93626d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F745720%2F&secure%5Burl_type%5D=linkedin_company_website) 1,334 employees on LinkedIn® - **Ownership:** NYSE: DV #### Who Uses This Product? - **Top Industries:** Retail, Consumer Goods - **Company Size:** 55% Medium, 43% Small #### What Are Recent G2 Reviews of Rockerbox? **["Great source of comparison on equal ground for marketing channels"](https://www.g2.com/survey_responses/rockerbox-review-8342729)** **Rating:** 5.0/5.0 stars _— Cecilia C._ [Read full review](https://www.g2.com/survey_responses/rockerbox-review-8342729) **["Rockerbox unlocked a world of insights"](https://www.g2.com/survey_responses/rockerbox-review-6693142)** **Rating:** 5.0/5.0 stars _— Nate B._ [Read full review](https://www.g2.com/survey_responses/rockerbox-review-6693142) #### What Are G2 Users Discussing About Rockerbox? - [What is Rockerbox used for?](https://www.g2.com/discussions/what-is-rockerbox-used-for) ### [Wicked Reports](https://www.g2.com/products/wicked-reports/reviews) Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI. **Average Rating:** 4.2/5.0 **Total Reviews:** 26 #### How Do G2 Users Rate Wicked Reports? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.4/10) - **Third-Party Integrations:** 8.5/10 (Category avg: 8.7/10) - **Multi-Channel Marketing:** 8.5/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind Wicked Reports? - **Seller:** [Wicked Reports](https://www.g2.com/sellers/wicked-reports) - **Year Founded:** 2015 - **HQ Location:** Marblehead, Massachusetts - **Twitter:** @wickedreports 7,760 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2981976036f9b206a88a7185afd6f23704627e654fad6068147dc87b152d9338&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwicked-reports%2F&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 78% Small, 22% Medium #### What Are Recent G2 Reviews of Wicked Reports? **["Wicked Reports is our source of truth"](https://www.g2.com/survey_responses/wicked-reports-review-7043992)** **Rating:** 5.0/5.0 stars _— Mark D._ [Read full review](https://www.g2.com/survey_responses/wicked-reports-review-7043992) **["Attribution Data that Gives More/Different Insights than First-Party Data Alone"](https://www.g2.com/survey_responses/wicked-reports-review-7030631)** **Rating:** 4.0/5.0 stars _— Danielle R._ [Read full review](https://www.g2.com/survey_responses/wicked-reports-review-7030631) #### What Are G2 Users Discussing About Wicked Reports? - [Is there a free version of Wicked Reports?](https://www.g2.com/discussions/is-there-a-free-version-of-wicked-reports) - 1 comment - [How does Wicked Reports work?](https://www.g2.com/discussions/how-does-wicked-reports-work) - 1 comment - [How do you use wicked reports?](https://www.g2.com/discussions/how-do-you-use-wicked-reports) ### [Cometly](https://www.g2.com/products/cometly/reviews) Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data. **Average Rating:** 4.8/5.0 **Total Reviews:** 36 #### How Do G2 Users Rate Cometly? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.4/10) - **Third-Party Integrations:** 8.5/10 (Category avg: 8.7/10) - **Multi-Channel Marketing:** 8.6/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Cometly? - **Seller:** [Cometly](https://www.g2.com/sellers/cometly) - **Year Founded:** 2021 - **HQ Location:** Newtown, Pennsylvania - **Twitter:** @CometlyApp 1,794 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b75ff89890160814ae496a65dfdf61815baa205429cd36d9de862eb3a2d36d80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcometly%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising - **Company Size:** 78% Small, 22% Medium #### What Do G2 Reviewers Say About Cometly? _AI-generated summary from verified user reviews_ ##### Pros - Users find Cometly **affordable** , enabling precise tracking and reporting for their substantial ad spend without hassle. - Users value the **flexible analytics** of Cometly, enabling easy and precise tracking of custom events. - Users appreciate the **attribution accuracy** of Cometly, finding it easy to track custom events effortlessly. - Users appreciate the **centralized management** of Cometly, finding it ideal to view all paid channels in one dashboard. - Users love the **convenience of managing all paid channels** in a single dashboard for better visibility and control. ##### Cons - Users find the **poor documentation** of Cometly frustrating, as it's outdated and doesn't match the application. #### What Are Recent G2 Reviews of Cometly? **["Cometly is a good software for tracking and data attribution."](https://www.g2.com/survey_responses/cometly-review-13171464)** **Rating:** 4.5/5.0 stars _— Alexandre K._ [Read full review](https://www.g2.com/survey_responses/cometly-review-13171464) **["I can’t imagine running my business without Cometly"](https://www.g2.com/survey_responses/cometly-review-10640696)** **Rating:** 5.0/5.0 stars _— Erick A._ [Read full review](https://www.g2.com/survey_responses/cometly-review-10640696) #### What Are G2 Users Discussing About Cometly? - [What is Cometly used for?](https://www.g2.com/discussions/what-is-cometly-used-for) ### [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews) A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions. **Average Rating:** 4.6/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Ruler Analytics? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Third-Party Integrations:** 7.7/10 (Category avg: 8.7/10) - **Multi-Channel Marketing:** 8.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Ruler Analytics? - **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics) - **Year Founded:** 2016 - **HQ Location:** Liverpool, England - **Twitter:** @RulerAnalytics 9,220 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=718de9999f79a0b024ecec23aec81f2049b0fe19910ab0f11a900bc7ca55dc7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruler-analytics%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 57% Medium, 43% Small #### What Do G2 Reviewers Say About Ruler Analytics? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively. #### What Are Recent G2 Reviews of Ruler Analytics? **["Efficient analytic tool"](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)** **Rating:** 4.0/5.0 stars _— Verified User in Legal Services_ [Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-10246712) **["The perfect solution for B2B call tracking & marketing attribution!"](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)** **Rating:** 4.5/5.0 stars _— Verified User in Logistics and Supply Chain_ [Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-8977887) #### What Are G2 Users Discussing About Ruler Analytics? - [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment - [‹ Prev‹ Prev](/categories/attribution/small-business?order=g2_score&page=2#product-list) - [1](/categories/attribution/small-business?order=g2_score#product-list) - [2](/categories/attribution/small-business?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Accounting Software](https://www.g2.com/categories/accounting) [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Workforce Management Software](https://www.g2.com/categories/workforce-management) [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) Similar Categories - [Account-Based Advertising](/categories/account-based-advertising) - [Account-Based Direct Mail](/categories/account-based-direct-mail) - [Account-Based Web and Content Experiences](/categories/account-based-web-and-content-experiences) [Browse Attribution Themes](/categories/attribution/themes)