# Top Free Attribution Software - Page 4 ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 150 ### Category Stats (Aug 2026) - **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,400+ Authentic Reviews - 150+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029) Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io) **Sponsored** ### CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-05T22%3A08%3A52Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3330&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%2Ffree%3Fcategory_id%3Dattribution%26page%3D4&secure%5Btoken%5D=7f32050d14d55eaf911c89b18a163cef6867fd4161cbba22190a414028dc07d5&secure%5Burl%5D=https%3A%2F%2Fwww.ctm.com%2Ffeatures%2F&secure%5Burl_type%5D=paid_promos) ### [Delivr](https://www.g2.com/products/delivr/reviews) Infrastructure for the Connected World.℠ Physical. Digital. Spatial. We’re Delivr — a human-centered software and services company helping brands connect people from the world around them to digital and spatial experiences. Our trigger-agnostic, privacy-first platform makes it simple to engage with media, products, objects, and places. Powered by our Engagement Suite — including the QR Code Generator, Super Simple Serialization℠, GS1 Digital Link, and Intelligent Link Routing℠ — Delivr assembles experiences to spark deeper emotional connections between brands and their audiences. Wonderful things start here.℠ The Delivr Engagement Suite with Dynamic QR Code Generator Delivr’s all-in-one Engagement Suite lets brands build, manage, and measure every interaction — across media, products, campaigns, channels, and real-world experiences, leveraging QR codes, links, and pages. • The Delivr® Engagement Suite • Core℠ Dynamic QR Code Generator • QR Studio℠ Custom Code Design • Aquity℠ Intelligent Link Management • Imprint℠ Super Simple Serialization • Orchestra℠ Campaign & Team Management • Worldview℠ Advanced Analytics • Kit℠ Brand System • Nest℠ Mobile Experiences • Ring℠ GS1-Compliant Digital Link • Hush℠ Privacy-First, Zero-Knowledge • Vault℠ Trust Center **Average Rating:** 4.8/5.0 **Total Reviews:** 18 #### How Do G2 Users Rate Delivr? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) #### Who Is the Company Behind Delivr? - **Seller:** [Delivr](https://www.g2.com/sellers/delivr) - **Company Website:** delivr.com - **Year Founded:** 2009 - **HQ Location:** Holbrook, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11010069e077d0d10bf8a65ecc45cc51974b23a6e9a447f4dfc20ab6daf014c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3517385&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 44% Medium, 28% Large #### What Do G2 Reviewers Say About Delivr? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **analytics capabilities** of Delivr, which enhance engagement and optimize QR code performance. - Users highlight the **excellent customer support** of Delivr, enhancing their overall experience and satisfaction. - Users value the **customization capability** of Delivr, allowing seamless integration and instant QR code changes across platforms. - Users appreciate the **ease of use and implementation** of Delivr, enhancing their engagement and analytics capabilities. - Users value the **ease of creating QR codes** with Delivr, enhancing their marketing efforts effortlessly. #### What Are Recent G2 Reviews of Delivr? **["Delivr Delivers!"](https://www.g2.com/survey_responses/delivr-review-10638670)** **Rating:** 5.0/5.0 stars _— Verified User in Manufacturing_ [Read full review](https://www.g2.com/survey_responses/delivr-review-10638670) **["Delivr is our go to tool for fan interactions"](https://www.g2.com/survey_responses/delivr-review-10321396)** **Rating:** 5.0/5.0 stars _— Verified User in Music_ [Read full review](https://www.g2.com/survey_responses/delivr-review-10321396) #### What Are G2 Users Discussing About Delivr? - [What is Delivr used for?](https://www.g2.com/discussions/what-is-delivr-used-for) - 1 comment ### [izeads](https://www.g2.com/products/izeads/reviews) Izeads is an operations hub for those who make a living from paid traffic. Create mass campaigns, track sales 100% server-side, protect your traffic, and natively integrate with major payment gateways—all in one dashboard. Native apps for iOS and Android, and interface in Portuguese, English, and Spanish. #### Who Is the Company Behind izeads? - **Seller:** [Izeads](https://www.g2.com/sellers/izeads) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Madlitics](https://www.g2.com/products/madlitics/reviews) \*\*Madlitics\*\* is a powerful form-first way to enrich customer leads with marketing attribution in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing integrations without extra setup. Marketers get clearer answers about which channels and campaigns deserve more investment, faster feedback loops for creative and bidding decisions, and credible evidence to prove impact. Ops and sales benefit from consistent context attached to every record, reducing reconciliation work and improving funnel visibility. ### Problem Marketers today face significant challenges in accurately attributing leads and conversions to their marketing efforts. Data inconsistencies, mis-tagged URLs, manual errors, and attribution discrepancies across platforms lead to unreliable insights. These issues result in incomplete or misleading data on which channels and campaigns truly drive growth, making it hard to optimize spend and demonstrate marketing ROI effectively. ### Solution Madlitics solves these problems by capturing and standardizing marketing attribution data (marketing channel, campaign segments and UTM values, landing page data, and click IDs) writing it into each form submission, so your existing integrations carry it wherever the lead goes. Madlitics automatically categorizes leads by channel, campaign, and landing page, overcoming tracking limitations and messy UTM parameters; Enabling clear insights into marketing performance, empowering data-driven decisions to optimize campaigns, allocate budgets effectively, and prove the value of marketing efforts in a privacy-compliant way. ### Key Features - Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name. - Measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them. - Understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements. - Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches. - Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing. - Integrate Madlitics fields into lead capture forms that populate with attribution data, which is then passed to CRMs and other marketing tools. #### Who Is the Company Behind Madlitics? - **Seller:** [Madlitics](https://www.g2.com/sellers/madlitics) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b50c8030c4d86c3c4f3e95de55cc5fb209f70733ef1d96341c277f87af3931dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadlitics%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Madlytics](https://www.g2.com/products/madlytics/reviews) Madlytics is trading journal and analytics software for trading teams, trading educators, and professional trading communities. It helps users record trades, calculate position sizes, manage risk, review performance dashboards, and analyze trading patterns across their workflow. #### Who Is the Company Behind Madlytics? - **Seller:** [Madlytics](https://www.g2.com/sellers/madlytics) - **Year Founded:** 2017 - **HQ Location:** Sydney, AU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76a3e523572171615926f2a47f21fd4f8b310eba72656b97dad6ab16080f692f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadlytics%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Predflow AI](https://www.g2.com/products/predflow-ai/reviews) Predflow AI is a Shopify analytics and ad intelligence plugin that helps eCommerce teams analyze, diagnose, and optimize marketing performance by connecting store data with advertising, analytics, and engagement platforms. Predflow AI is built for Shopify merchants, performance marketers, and digital agencies managing paid acquisition across channels such as Meta, Google Ads, and other marketing systems. The software combines store-level outcomes with campaign-level signals to provide structured performance insights rather than relying solely on dashboard-based reporting. The platform integrates directly with Shopify and a wide range of commonly used marketing, analytics, and data tools. These integrations allow Predflow AI to unify fragmented performance data and reduce the manual effort typically required to reconcile metrics across platforms. Predflow AI focuses on diagnostic analysis. Instead of only visualizing metrics, the system helps users understand why performance changes occur. It evaluates attribution behavior, campaign fluctuations, creative effectiveness, and anomalies using combined data from connected sources. Typical use cases include investigating ROAS instability, identifying drivers behind conversion shifts, analyzing creative and audience signals, and detecting unusual performance patterns. The plugin is commonly used by teams that need clarity when ad platforms and store data report conflicting results. Predflow AI operates as a hosted cloud-based solution and supports multi-source workflows by integrating with platforms such as: • Advertising platforms (e.g., Meta / Facebook Ads, Google Ads, Amazon Ads) • Store & commerce systems (Shopify) • Analytics tools (Google Analytics 4, Looker Studio via connected data sources) • Engagement & retention platforms (BIK, MoEngage, WebEngage, Zoko, etc.) • Data & file sources (Google Sheets, OneDrive, file uploads, email files) • CRM & customer systems By structuring cross-platform signals into decision-oriented insights, Predflow AI supports performance monitoring, attribution analysis, anomaly detection, and optimization workflows. Key capabilities include: • Multi-source performance analysis across store and marketing platforms • Diagnostic insights into ROAS fluctuations and attribution shifts • Creative and ad intelligence frameworks • Automated anomaly detection • Structured decision-support workflows Predflow AI is typically adopted by Shopify merchants and agencies seeking a more analytical, system-driven approach to performance marketing and measurement. #### Who Is the Company Behind Predflow AI? - **Seller:** [Predflow Analytics](https://www.g2.com/sellers/predflow-analytics) - **Year Founded:** 2022 - **HQ Location:** Mumbai, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee0f5c632a3b02acf9a328dac1a76742179980c41bff961009b22934c4ad5da6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpredflow%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [Quality Analytics - TV & Radio Attribution](https://www.g2.com/products/quality-analytics-tv-radio-attribution/reviews) Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical insights to improve your TV and radio campaigns, helping you get the most out of your advertising spend. Our TV attribution software enables you to analyze local market performance and optimize your campaigns based on real-time data. With Quality Analytics, you can make informed decisions and achieve better results for your advertising efforts. #### Who Is the Company Behind Quality Analytics - TV & Radio Attribution? - **Seller:** [Quality Analytics](https://www.g2.com/sellers/quality-analytics) - **Year Founded:** 2014 - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b65523e3ae366f94a4c8fbdc74205a11d2e3dc36a2dcbb81ad98f15360495c18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10260897&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [Rauxdata](https://www.g2.com/products/rauxdata/reviews) What is Rauxdata? Rauxdata is a post-purchase attribution platform for e-commerce. It identifies which marketing channels actually drive sales by combining a checkout survey with traffic-source tracking, giving merchants and agencies attribution data that isn't distorted by ad-platform self-reporting. The problem it solves Facebook and Google often claim credit for the same sale, making it hard to know which channel truly drove a purchase. Pixel-based tracking has also become less reliable due to privacy changes and ad blockers. How it works - Install a single JavaScript snippet on any platform — Shopify, WooCommerce, Tiendanube, VTEX, Magento, or a custom store. No pixels, no SDKs. - At checkout, customers answer a short "How did you hear about us?" survey. - Rauxdata captures the original UTM source in the background and links it to the order. What you get - A real-time dashboard with attribution broken down by channel - Segmentation by new vs. returning customers - NPS scoring by acquisition source - Match rate and response tracking - Automated recommendations on where to increase or reduce ad spend - Reports with your own branding Who it's for DTC brands that want to understand their real acquisition sources, and agencies that manage attribution across multiple clients and need to prove ROI per channel. #### Who Is the Company Behind Rauxdata? - **Seller:** [Rauxdata](https://www.g2.com/sellers/rauxdata) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=563e3a5fffd0fa505d241501c4546159ab6aeef1cd90ca0841672ce63ee361d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frauxdata&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Skro](https://www.g2.com/products/skro/reviews) Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place. #### Who Is the Company Behind Skro? - **Seller:** [Skro](https://www.g2.com/sellers/skro) - **Year Founded:** 2021 - **HQ Location:** Tallinn, EE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb97f15311ab866ac509c2a24d59cc8a56d9acbdf3b4b8126a8528647ac9128a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskro&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Smart Copilot](https://www.g2.com/products/smart-copilot/reviews) Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution. #### Who Is the Company Behind Smart Copilot? - **Seller:** [Make Me Win](https://www.g2.com/sellers/make-me-win) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [wehave](https://www.g2.com/products/wehave/reviews) wehave - Sponsorship Operations, on Autopilot wehave is the all-in-one platform built specifically for sports sponsorship and partnership teams — not a generic CRM or spreadsheet stretched to fit sports. It brings pipeline, contracts, rights tracking, hospitality & ticketing, reporting, and partner portals into one connected workspace. Commercial teams use wehave to stop losing rights in spreadsheets, automate guest lists and matchday check-in (no more WhatsApp/email chains), generate branded activation reports automatically, and give every partner a real-time portal of their own rights and deliverables. Coach Vic, wehave's AI commercial director, helps set up workspaces, drafts assets, and answers questions along the way. Trusted by 50+ clubs across Europe including Royal Antwerp FC, Stanndard de Liege, Tomorrowland, PSV and Feyenoord, #### Who Is the Company Behind wehave? - **Seller:** [wehave](https://www.g2.com/sellers/wehave) - **Year Founded:** 2023 - **HQ Location:** antwerpen, BE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=52a99d5fd1425408e2033f3ac254db0c16c5fd1320d9a0bf0c314e352ee4094b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwehave%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/attribution/free?category_id=attribution&order=g2_score&page=3#product-list) - [1](/categories/attribution/free?category_id=attribution&order=g2_score#product-list) - [2](/categories/attribution/free?category_id=attribution&order=g2_score&page=2#product-list) - [3](/categories/attribution/free?category_id=attribution&order=g2_score&page=3#product-list) - 4 - Next ›Next › Spotlight Categories [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [Expense Management Software](https://www.g2.com/categories/expense-management) [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) Similar Categories - [Account-Based Advertising](/categories/account-based-advertising) - [Account-Based Direct Mail](/categories/account-based-direct-mail) - [Account-Based Web and Content Experiences](/categories/account-based-web-and-content-experiences) [Browse Attribution Themes](/categories/attribution/themes)