# Best App Store Optimization Tools - Page 2

## How Many App Store Optimization Software Products Does G2 Track?

**Total Products under this Category:** 54

### Category Stats (Aug 2026)

- **Average Rating:** 4.43/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Adjust (+0.02%) - Among all products in this category, Adjust recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank App Store Optimization Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,900+ Authentic Reviews
- 54+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for App Store Optimization Software
 ![G2 Grid® for App Store Optimization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/app-store-optimization/grids.png?focus%5B%5D=19095&focus%5B%5D=75568&focus%5B%5D=74719&focus%5B%5D=82243&focus%5B%5D=55791&focus%5B%5D=34339&focus%5B%5D=1909083&focus%5B%5D=149187)

Highlighted products: Adjust, AppTweak, AppFollow, MobileAction, Sensor Tower, Similarweb App Intelligence, Applyra, and ASOMobile.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-store-optimization/grids.json?focus%5B%5D=adjust&focus%5B%5D=apptweak&focus%5B%5D=appfollow&focus%5B%5D=mobileaction&focus%5B%5D=sensor-tower&focus%5B%5D=similarweb-app-intelligence&focus%5B%5D=applyra&focus%5B%5D=asomobile)

**Sponsored**

### GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1709&secure%5Bchosen_at%5D=2026-08-08T00%3A05%3A28Z&secure%5Bdisplayable_resource_id%5D=623&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=1709&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fapp-store-optimization%3FhsCtaTracking%3D807e0e83-6950-4e4a-874a-607c2bf678e2%257C720f069f-d4f5-412f-b1ff-3670b0a54a6e%26page%3D2&secure%5Btoken%5D=3913d3e7a2f32c22dd488cb56e58bfba2b5a2b18d9e7503e6299fffd88a1af3a&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Fmarket-intelligence%3Fcamp_id%3D7017y000023VnhgAAC%26utm_source%3DG2%26utm_medium%3DG2clicks%26utm_campaign%3DWorkspace_MarketIntelligence_NB-All_G2_NA_US%26utm_content%3DFT%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url)

### [MightySignal](https://www.g2.com/products/mightysignal/reviews)

MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate MightySignal?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MightySignal?

- **Seller:** [MightySignal](https://www.g2.com/sellers/mightysignal)
- **Year Founded:** 2014
- **HQ Location:** Las Vegas, Nevada
- **Twitter:** @MightySignal  
470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f84736d6b5c4256f6ce7e20846ea690a7bb5b3f04567a28b0fcbfd436220e014&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4539042%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Internet
- **Company Size:** 43% Small, 38% Medium

#### What Are Recent G2 Reviews of MightySignal?

**["Insightful real-time data"](https://www.g2.com/survey_responses/mightysignal-review-2726461)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/mightysignal-review-2726461)

**["Great insights!"](https://www.g2.com/survey_responses/mightysignal-review-6621652)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/mightysignal-review-6621652)

#### What Are G2 Users Discussing About MightySignal?

- [What is MightySignal used for?](https://www.g2.com/discussions/what-is-mightysignal-used-for)

### [Appfigures](https://www.g2.com/products/appfigures/reviews)

Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitive, and there are lots of guides and hands-on training resources available for you to master the craft.

**Average Rating:** 4.0/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Appfigures?

- **Has the product been a good partner in doing business?:** 6.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.3/10 (Category avg: 8.8/10)
- **Keyword Localization:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Appfigures?

- **Seller:** [Appfigures](https://www.g2.com/sellers/appfigures)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @appfigures  
14,825 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ada389042c4f5ec63dc4a7ef7d256720505d8dba26f4acb28c46555a2a46d7d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2246328%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 89% Small, 11% Medium

#### What Are Recent G2 Reviews of Appfigures?

**["One of the best tool for app intelligence."](https://www.g2.com/survey_responses/appfigures-review-8005653)**

**Rating:** 4.5/5.0 stars

_— Nitin J._

[Read full review](https://www.g2.com/survey_responses/appfigures-review-8005653)

**["Recommended for Beginners!"](https://www.g2.com/survey_responses/appfigures-review-5161372)**

**Rating:** 5.0/5.0 stars

_— Valerie Anne C._

[Read full review](https://www.g2.com/survey_responses/appfigures-review-5161372)

#### What Are G2 Users Discussing About Appfigures?

- [What is Appfigures used for?](https://www.g2.com/discussions/what-is-appfigures-used-for)

### [Geeklab](https://www.g2.com/products/geeklab/reviews)

Geeklab is a mobile growth software solution that helps app and game marketers test game concepts, optimize app store performance and scale iOS user acquisition using creative-level attribution. Geeklab is used by mobile marketing, user acquisition, and product teams to validate concepts, improve app store conversion, and understand the performance impact of creatives and campaigns on iOS without relying on user-level identifiers. Geeklab operates as a mobile marketing platform with two core products: Geeklab’s app store optimization and concept validation platform, and Audiencelab, its iOS attribution and measurement platform. Together, they support teams across the full mobile growth funnel, from pre-launch marketability testing to post-install performance analysis. Geeklab’s ASO and concept validation platform is designed for teams that want to test app store page assets before and during launch. It allows users to create look-alike app store pages and run marketability tests or A/B tests on elements such as icons, screenshots, and messaging. This enables teams to evaluate how different store page variants influence user interest and conversion, and to align app store decisions with user acquisition strategies. Key features of the Geeklab ASO and concept validation platform include: - Look-alike app store pages for concept and marketability testing - A/B testing of app store assets such as icons, screenshots, and copy - Support for both pre-launch validation and live store page optimization - Insights into conversion performance across tested variants Audiencelab is Geeklab’s iOS attribution and measurement platform built for a post-IDFA environment. It focuses on creative-level measurement of in-app events, allowing teams to understand how creatives, audiences, and campaigns contribute to metrics such as retention and return on ad spend (ROAS). Audiencelab also enables customizable postbacks to networks, helping teams optimize campaigns according to their own goals using privacy-compliant data unrestricted by SKAN limitations. Key features of Audiencelab include: - Creative-level and campaign-level attribution on iOS - Measurement of in-app events, including retention and ROAS - Privacy-first data aggregation without user-level identifiers - Customizable postbacks to self-attributing ad networks Geeklab is primarily used by mobile game studios, app developers, and mobile marketing teams that need to make informed growth decisions across ASO and user acquisition. By combining app store experimentation with iOS attribution and measurement, Geeklab helps teams connect store page performance with downstream user quality and campaign outcomes.

**Average Rating:** 4.3/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Geeklab?

- **Store Performance:** 7.8/10 (Category avg: 8.5/10)
- **Keyword Tools:** 7.2/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Geeklab?

- **Seller:** [Geeklab](https://www.g2.com/sellers/geeklab)
- **Year Founded:** 2019
- **HQ Location:** Helsinki, FI
- **Twitter:** @geeklabltd  
7 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f5dc901093b8482eb264ea8fe560d4ac099abd54d1117c9c65ef809a94110df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgeeklab-aso&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 18% Large

#### What Are Recent G2 Reviews of Geeklab?

**["Awesome tool for optimizing the store page of mobile games"](https://www.g2.com/survey_responses/geeklab-review-5293462)**

**Rating:** 5.0/5.0 stars

_— Iaroslav C._

[Read full review](https://www.g2.com/survey_responses/geeklab-review-5293462)

**["Great tool for experimenting with prototypes"](https://www.g2.com/survey_responses/geeklab-review-5200514)**

**Rating:** 5.0/5.0 stars

_— Tania Daniela P._

[Read full review](https://www.g2.com/survey_responses/geeklab-review-5200514)

#### What Are G2 Users Discussing About Geeklab?

- [What is Geeklab used for?](https://www.g2.com/discussions/what-is-geeklab-used-for)

### [AppstoreSpy](https://www.g2.com/products/appstorespy/reviews)

Turn data into insights in a few clicks — AppstoreSpy offers easy-to-use tools for complex tasks to help you make a mobile breakthrough. Our tools provide insights that help users figure out which app can become the next big thing, beat competitors on the market, or find the best investment opportunities. We have a range of products from a Chrome Extension that allows you to monitor and track app data directly in the Play Store to advanced API features. Choose what works for you, whether it’s the classic Market Explorer or our unique Niche Finder — AppstoreSpy is focused on customizable tools that will fit any user.

**Average Rating:** 4.4/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate AppstoreSpy?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 9.2/10 (Category avg: 8.5/10)
- **Keyword Tools:** 7.2/10 (Category avg: 8.8/10)
- **Keyword Localization:** 7.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppstoreSpy?

- **Seller:** [AppstoreSpy](https://www.g2.com/sellers/appstorespy)
- **Year Founded:** 2019
- **HQ Location:** Limassol, Agros
- **Twitter:** @AppstoreSpy  
169 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16eb6743590413cbc1ab8a9c53bbe58a6ba7e800a20144a3ffd8f95f12a09d03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappstorespy%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small

#### What Are Recent G2 Reviews of AppstoreSpy?

**["My Honest Experience Navigating the App Jungle with AppstoreSpy"](https://www.g2.com/survey_responses/appstorespy-review-8822688)**

**Rating:** 4.0/5.0 stars

_— Akshay K._

[Read full review](https://www.g2.com/survey_responses/appstorespy-review-8822688)

**["I'm satisfied with Appstorespy services"](https://www.g2.com/survey_responses/appstorespy-review-8765187)**

**Rating:** 5.0/5.0 stars

_— Achraf E._

[Read full review](https://www.g2.com/survey_responses/appstorespy-review-8765187)

### [Kochava](https://www.g2.com/products/kochava/reviews)

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

**Average Rating:** 4.1/5.0

**Total Reviews:** 132

#### How Do G2 Users Rate Kochava?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Store Performance:** 6.7/10 (Category avg: 8.5/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.8/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Kochava?

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=513a6eb9972c7c2f89116f6d87050d47f93ef362993b2ce123c5db0083a56bea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2377474%2F&secure%5Burl_type%5D=linkedin_company_website)  
166 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Medium, 31% Large

#### What Do G2 Reviewers Say About Kochava?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively.
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms.
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support.
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior.
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient.

##### Cons

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex.
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction.
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting.
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes.
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights.

#### What Are Recent G2 Reviews of Kochava?

**["Outstanding Custom Support and Insightful Solutions"](https://www.g2.com/survey_responses/kochava-review-12580512)**

**Rating:** 5.0/5.0 stars

_— Mike R._

[Read full review](https://www.g2.com/survey_responses/kochava-review-12580512)

**["Good but complicated"](https://www.g2.com/survey_responses/kochava-review-8368303)**

**Rating:** 5.0/5.0 stars

_— Vaibhav S._

[Read full review](https://www.g2.com/survey_responses/kochava-review-8368303)

#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews)

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.

**Average Rating:** 4.8/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Optimove (formely Kumulos)?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Optimove (formely Kumulos)?

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove  
5,475 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website)  
564 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 60% Small, 30% Medium

#### What Are Recent G2 Reviews of Optimove (formely Kumulos)?

**["The easiest way to start engaging your mobile customers"](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-4521969)**

**Rating:** 5.0/5.0 stars

_— Jay P._

[Read full review](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-4521969)

**["Kumulos brings more benefits to our app than just notifications and in-app messaging."](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-5153899)**

**Rating:** 5.0/5.0 stars

_— Francis d._

[Read full review](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-5153899)

#### What Are G2 Users Discussing About Optimove (formely Kumulos)?

- [What does Kumulos do?](https://www.g2.com/discussions/what-does-kumulos-do)
- [What is the use of Kumulos?](https://www.g2.com/discussions/what-is-the-use-of-kumulos)
- [How much does Kumulos cost?](https://www.g2.com/discussions/how-much-does-kumulos-cost)

### [TheTool](https://www.g2.com/products/thetool/reviews)

App Store Optimization tool for everyone!

**Average Rating:** 3.8/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate TheTool?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 5.8/10 (Category avg: 8.8/10)
- **Keyword Localization:** 5.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind TheTool?

- **Seller:** [TheTool](https://www.g2.com/sellers/thetool)
- **Year Founded:** 2015
- **HQ Location:** Austria, AT
- **Twitter:** @TheASOTool  
2,247 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67fd06bc4c1ddba4057f1693d8d389c4d7fcea5f9a83c20f6b452d80e0dea203&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappradar%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of TheTool?

**["Great for ASO but it can be better: The Tool by App Radar"](https://www.g2.com/survey_responses/thetool-review-5107713)**

**Rating:** 4.0/5.0 stars

_— Tania Daniela P._

[Read full review](https://www.g2.com/survey_responses/thetool-review-5107713)

**["Great ASO tool for the price!"](https://www.g2.com/survey_responses/thetool-review-5093198)**

**Rating:** 4.0/5.0 stars

_— Dhanur S._

[Read full review](https://www.g2.com/survey_responses/thetool-review-5093198)

#### What Are G2 Users Discussing About TheTool?

- [What is TheTool used for?](https://www.g2.com/discussions/what-is-thetool-used-for)

### [AppStance](https://www.g2.com/products/appstance/reviews)

AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core product that automates Apple Ads campaign and keyword bid management with advanced AI algorithms. The platform helps iOS apps scale user acquisition, revenue, and installs while reducing cost per acquisition through intelligent bid optimization, full-funnel performance tracking, and real-time ROAS optimization. Key features include automated bid management that continuously optimizes bids based on your performance goals, post-install attribution integration with major MMPs (AppsFlyer, RevenueCat, Adjust, and more), impression share intelligence to identify growth opportunities, keyword builder tools for discovery and expansion, and bulk campaign management to save time. Setup takes under 5 minutes with free trial available. Customers report significant cost reductions while maintaining or improving install volume and revenue results. The platform is designed for iOS app developers and marketers who want to automate their Apple Ads while scaling growth profitably. AppStance Rank is a next-generation, AI-first App Store Intelligence (ASO) tool that complements Optimize by providing comprehensive organic growth insights. The platform offers keyword research and ranking tracking, top charts monitoring, custom product page intelligence, and AI-powered ASO insights across all Apple Ads countries to help iOS app developers improve organic visibility and drive growth.

**Average Rating:** 4.6/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate AppStance?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Store Performance:** 5.8/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.8/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppStance?

- **Seller:** [AppStance](https://www.g2.com/sellers/appstance)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ebbe663047daab9d5716cd2316c080fdca36010506d6d7cf3b0a728427982a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapple-search-ads-optimization%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 86% Small, 14% Medium

#### What Do G2 Reviewers Say About AppStance?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **efficiency of AppStance** , noting its effective campaign automation and targeted user engagement for better results.
- Users value the **benchmarking capabilities** of AppStance, simplifying marketing strategies and enhancing project efficiency.
- Users value the **effective marketing strategy** of AppStance, simplifying project management and enhancing their online sales efforts.
- Users value the **audience targeting** of AppStance, resulting in higher quality installs and better ad spend efficiency.
- Users praise the **effective automation** in AppStance, which expertly maintains campaigns thanks to its innovative design.

##### Cons

- Users find the **cost of AppStance expensive** , leading to budgeting challenges and subscription management issues.
- Users find **budget management challenging** , as ineffective strategies can lead to wasted money and high competition costs.
- Users find the **dashboard design unappealing** , resembling a corporate app that detracts from user experience.
- Users find **ineffective advertising** with AppStance can lead to wasted budgets and unproductive efforts in app promotion.
- Users find the **time-consuming** nature of AppStance's strategy demands can hinder efficiency and increase costs.

#### What Are Recent G2 Reviews of AppStance?

**["SAO: A Game-Changer for Effortless Apple Search Ads Management"](https://www.g2.com/survey_responses/appstance-review-10306635)**

**Rating:** 5.0/5.0 stars

_— Ray G._

[Read full review](https://www.g2.com/survey_responses/appstance-review-10306635)

**["The best ASA automation tool on the market."](https://www.g2.com/survey_responses/appstance-review-12086067)**

**Rating:** 5.0/5.0 stars

_— Alex G._

[Read full review](https://www.g2.com/survey_responses/appstance-review-12086067)

### [Asolytics](https://www.g2.com/products/asolytics-asolytics/reviews)

Asolytics is an ASO service for boosting app performance and increasing app’s organic downloads. With Asolytics tools, app owners can bolster app visibility and maximize revenue.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Asolytics?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 8.9/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.4/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Asolytics?

- **Seller:** [Asolytics](https://www.g2.com/sellers/asolytics)
- **Year Founded:** 2021
- **HQ Location:** Odessa, UA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29c3d169b4f52ed90f9e1077fa2fdb03fcd7a9c8005e32bc7c6c6fb37412efca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasolytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Asolytics?

**["Very useful and convenient."](https://www.g2.com/survey_responses/asolytics-review-8753536)**

**Rating:** 4.0/5.0 stars

_— Mykola L._

[Read full review](https://www.g2.com/survey_responses/asolytics-review-8753536)

**["Exactly what we’ve been looking for"](https://www.g2.com/survey_responses/asolytics-review-8308349)**

**Rating:** 5.0/5.0 stars

_— Ivan N._

[Read full review](https://www.g2.com/survey_responses/asolytics-review-8308349)

### [AppCodes](https://www.g2.com/products/appcodes/reviews)

Perform App Store SEO, track your competitors, check out popular keywords, dispense your promo codes effectively.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate AppCodes?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.8/10)
- **Store Performance:** 3.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 6.7/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppCodes?

- **Seller:** [AppCodes](https://www.g2.com/sellers/appcodes)
- **Year Founded:** 1980
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AppCodes?

**["A Single Platform for all the needs for Running a Successful App."](https://www.g2.com/survey_responses/appcodes-review-4994962)**

**Rating:** 5.0/5.0 stars

_— Trivendra Vikram S._

[Read full review](https://www.g2.com/survey_responses/appcodes-review-4994962)

**["Mind blowing."](https://www.g2.com/survey_responses/appcodes-review-7081237)**

**Rating:** 5.0/5.0 stars

_— thomas d._

[Read full review](https://www.g2.com/survey_responses/appcodes-review-7081237)

#### What Are G2 Users Discussing About AppCodes?

- [What is mean by AppCode?](https://www.g2.com/discussions/what-is-mean-by-appcode)
- [Does AppCode need Xcode?](https://www.g2.com/discussions/does-appcode-need-xcode)
- [Can AppCode run on Windows?](https://www.g2.com/discussions/can-appcode-run-on-windows)

### [Apptopia](https://www.g2.com/products/apptopia/reviews)

Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools. Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.

**Average Rating:** 3.7/5.0

**Total Reviews:** 17

#### Who Is the Company Behind Apptopia?

- **Seller:** [Apptopia](https://www.g2.com/sellers/apptopia)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @Apptopia  
7,234 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1168d1f18a08dce0b969e5d17698fe8e487e010445e46ad09cc5df124895292e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2568079%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 44% Medium

#### What Do G2 Reviewers Say About Apptopia?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive data** available on numerous apps, making informed decisions easier and more effective.

##### Cons

- Users experience **data inaccuracy** with Apptopia, leading to challenges in gathering reliable information for mobile app companies.
- Users report **filtering issues** with Apptopia, facing inaccurate data and repetitive results despite refined search efforts.
- Users struggle with **inaccurate data** from Apptopia, leading to difficulties in making informed business decisions.
- Users report that **inaccurate data** from Apptopia complicates decisions and diminishes trust in the provided insights.
- Users find the **inefficient search functionality** frustrating, often leading to repeated and inaccurate results in their searches.

#### What Are Recent G2 Reviews of Apptopia?

**["An awesome tool to be ahead of your competition"](https://www.g2.com/survey_responses/apptopia-review-4858520)**

**Rating:** 4.5/5.0 stars

_— Javsy L._

[Read full review](https://www.g2.com/survey_responses/apptopia-review-4858520)

**["Fantastic spot to find out what the rest of them are doing."](https://www.g2.com/survey_responses/apptopia-review-5241581)**

**Rating:** 5.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/apptopia-review-5241581)

#### What Are G2 Users Discussing About Apptopia?

- [What is Apptopia used for?](https://www.g2.com/discussions/what-is-apptopia-used-for)

### [Gummicube](https://www.g2.com/products/gummicube/reviews)

Gummicube is a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Gummicube?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.3/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Gummicube?

- **Seller:** [Gummicube](https://www.g2.com/sellers/gummicube)
- **Year Founded:** 2011
- **HQ Location:** SAN JOSE, US
- **Twitter:** @Gummicube  
1,598 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cdbcf0eb1e78330aa1f5d0f371a552e133f1a020bd770344e7dd82848872f459&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgummicube-app-store-optimization%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Are Recent G2 Reviews of Gummicube?

**["Most effective ASO Tools and Services"](https://www.g2.com/survey_responses/gummicube-review-6936739)**

**Rating:** 5.0/5.0 stars

_— Rajendra R._

[Read full review](https://www.g2.com/survey_responses/gummicube-review-6936739)

**["The only ASO tool you need"](https://www.g2.com/survey_responses/gummicube-review-4936027)**

**Rating:** 5.0/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/gummicube-review-4936027)

#### What Are G2 Users Discussing About Gummicube?

- [What is Gummicube used for?](https://www.g2.com/discussions/what-is-gummicube-used-for)

### [APPlyzer ASO](https://www.g2.com/products/applyzer-aso/reviews)

APPlyzer offers uncapped ASO data. That means no limits on keywords and no limits on your app’s potential. Utilize App Store, Play Store and Mac Store insights, in every country, in every language.

**Average Rating:** 3.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate APPlyzer ASO?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.8/10)
- **Store Performance:** 7.5/10 (Category avg: 8.5/10)
- **Keyword Tools:** 6.7/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind APPlyzer ASO?

- **Seller:** [APPlyzer](https://www.g2.com/sellers/applyzer)
- **HQ Location:** Altshausen, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ee23b2658e51105926a0b2af150a615afb36fe5dd871fc6a8f48c5f12cdcaf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplyzer&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

### [Appnique](https://www.g2.com/products/appnique/reviews)

Appnique's proprietary targeting technology uses machine learning to transform big data from the app graph into audience targeting.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Appnique?

- **Store Performance:** 8.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.3/10 (Category avg: 8.8/10)
- **Keyword Localization:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Appnique?

- **Seller:** [Appnique](https://www.g2.com/sellers/appnique)
- **Year Founded:** 1993
- **HQ Location:** Zielona Góra, PL
- **Twitter:** @appnique  
416 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8df3521dbf681dde99d2d59b4ff9c952011aa730f795666d731e3358b480e2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fastec-%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Appnique?

**["'Best Marketer' for mobile apps"](https://www.g2.com/survey_responses/appnique-review-7203880)**

**Rating:** 4.0/5.0 stars

_— Verified User in Construction_

[Read full review](https://www.g2.com/survey_responses/appnique-review-7203880)

**["Appnique : Good Marketing App"](https://www.g2.com/survey_responses/appnique-review-8306615)**

**Rating:** 4.0/5.0 stars

_— Verified User in Construction_

[Read full review](https://www.g2.com/survey_responses/appnique-review-8306615)

### [Metrikal](https://www.g2.com/products/metrikal/reviews)

ShyftUP, a mobile UA agency, built Metrikal for internal use with its clients. Other analytics products weren't capturing needed actionable data. Every data connection made, every data visualization shown, and every KPI reported on the Metrikal dashboard impacts growth. What We Do: Unlock the mystery of your ASO performance - Metrikal is a one-stop-shop for app marketing reporting and analytics. Visualize and quantify the true impact of your ASO efforts in one place. Revisit your apps historical data to make better future decisions. Consolidate ASO KPIs - Metrikal connects and pulls data from App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. Combining the data from these sources, Metrikal is able to accurately collect and process data in to relevant KPI’s for mobile growth. We gather all the important KPIs you need and present it on a one app dashboard. Connect the dots between ASO and Apple Search Ads - Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level. Know how your paid advertising impacts your organic rankings and installs and vice versa. Improve ASO tracking - Don't lose track of ASO changes and campaigns when they go live, and miss the chance to understand how they impact KPIs and keyword rankings. Metrikal tracks changes and how they affect keyword rankings and installs.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Metrikal?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Store Performance:** 9.2/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.3/10 (Category avg: 8.8/10)
- **Keyword Localization:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Metrikal?

- **Seller:** [Metrikal](https://www.g2.com/sellers/metrikal)
- **HQ Location:** San Francisco, US
- **Twitter:** @metrikalio  
17 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6eebba95d5406f8165c37c1551e9f6e5590e7e2f1a265f9ad8ea7a3272c010a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetrikal&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Metrikal?

**["Metrikal: A complete guide to App store Optimization"](https://www.g2.com/survey_responses/metrikal-review-5290677)**

**Rating:** 5.0/5.0 stars

_— shijo j._

[Read full review](https://www.g2.com/survey_responses/metrikal-review-5290677)

**["App Tracking"](https://www.g2.com/survey_responses/metrikal-review-5071668)**

**Rating:** 4.5/5.0 stars

_— José Gabriel C._

[Read full review](https://www.g2.com/survey_responses/metrikal-review-5071668)

#### What Are G2 Users Discussing About Metrikal?

- [What is Metrikal used for?](https://www.g2.com/discussions/what-is-metrikal-used-for)

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[Browse App Store Optimization Themes](/categories/app-store-optimization/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated March 10, 2026

Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.

App store optimization software is similar in many ways to [SEO software](https://www.g2.com/categories/seo), but is specifically designed for app stores.

To qualify for inclusion in the App Store Optimization (ASO) category, a product must:

- Track and record apps’ rankings and performance in app stores
- Suggest ways to optimize mobile app marketing copy
- Provide data on keyword rankings

Show More