# Best Analytics Platforms - Page 18

## How Many Analytics Platforms Products Does G2 Track?

**Total Products under this Category:** 371

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Aible (+4.36%) - Among all products in this category, Aible recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Analytics Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 28,900+ Authentic Reviews
- 371+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Analytics Platforms
 ![G2 Grid® for Analytics Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/analytics-platforms/grids.png?focus%5B%5D=29364&focus%5B%5D=1213&focus%5B%5D=10470&focus%5B%5D=1327283&focus%5B%5D=989&focus%5B%5D=604&focus%5B%5D=5048&focus%5B%5D=27024)

Highlighted products: Microsoft Power BI, Tableau, Databricks, SAS Viya, Alteryx, Domo, Looker, and Kyvos Semantic Layer.

Underlying data: [Grid® JSON](https://www.g2.com/categories/analytics-platforms/grids.json?focus%5B%5D=microsoft-microsoft-power-bi&focus%5B%5D=tableau&focus%5B%5D=databricks&focus%5B%5D=sas-sas-viya&focus%5B%5D=alteryx&focus%5B%5D=domo&focus%5B%5D=looker&focus%5B%5D=kyvos-semantic-layer)

**Sponsored**

### SAS Viya

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident decisions. It unites the entire data and AI life cycle and empowers teams to innovate quickly while balancing speed, automation and governance by design. Viya unifies data management, advanced analytics and decisioning in a single platform, so organizations can move from experimentation to production with confidence, delivering measurable business impact that is secure, explainable and scalable across any environment. Key capabilities required to deliver trusted decisions include: • End-to-end clarity across the data and AI life cycle, with built-in lineage, auditability and continuous monitoring to support defensible decisions. • Governance by design, enabling consistent oversight across data, models and decisions to reduce risk and accelerate adoption. • Explainable AI at scale, so insights and outcomes can be understood, validated and trusted by business and regulators alike. • Operationalized analytics, ensuring value continues beyond deployment through monitoring, retraining and life cycle management. • Flexible, cloud-native deployment, allowing organizations to start anywhere and scale everywhere while maintaining control.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=620&secure%5Bchosen_at%5D=2026-08-13T07%3A00%3A47Z&secure%5Bdisplayable_resource_id%5D=620&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=620&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1327283&secure%5Bresource_id%5D=620&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fanalytics-platforms%3FhsCtaTracking%3D76bec9ed-558b-4697-a949-b00c84b80c33%257C795f69aa-f982-41ea-80c6-ff307868c253%26page%3D18&secure%5Btoken%5D=6bfa12a626d6878e3bfcc69b9dcb3813ae1ad57f6b52ac8dfe9edc9e8afccbd9&secure%5Burl%5D=https%3A%2F%2Fwww.sas.com%2Fgms%2Fredirect.jsp%3Fdetail%3DPLN73455_275629423&secure%5Burl_type%5D=custom_url)

### [Canals AI](https://www.g2.com/products/canals-ai/reviews)

Canals AI provides AI-powered sales order entry that automatically turns customer emails into quotes, no templates or part numbers needed. Our AI models are trained to handle a wide range of inputs, including email text, attachments, PDFs, CSV files, images, Word documents, and even handwritten notes, allowing your team to process quotes in record time. Built for scale, inside sales reps at leading wholesale distributors use Canals to process thousands of line items each day across many verticals. With data entry off their plate, your team can focus on work that matters: building relationships with customers and growing your business.

#### Who Is the Company Behind Canals AI?

- **Seller:** [Canals AI](https://www.g2.com/sellers/canals-ai)
- **HQ Location:** Coral Gables, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=828162c234bd0282114bfb551e2c8283ef570a3ef2e7376cdecbe06309c9e787&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcanals-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

### [Captivate by Turn.CEO](https://www.g2.com/products/captivate-by-turn-ceo/reviews)

Captivate is a comprehensive Business Intelligence (BI) Suite designed specifically for small and mid-sized enterprises. It functions as a "Real-Time Command Center," eliminating data silos by aggregating information from across the entire business stack. By providing a unified view of performance, Captivate allows leaders to move from reactive reporting to proactive decision-making. The platform is designed for deep integration, connecting directly with critical tools like CRM systems, financial platforms, and social media channels. It provides an immediate "Business Performance Score" that gives executives an at-a-glance understanding of their company’s health at any given moment. Key Capabilities Real-Time Business Performance Score: A proprietary metric that synthesizes multiple data points into a single, easy-to-understand health indicator for the business. Integrated Revenue Tracking: Deep native integrations with Stripe and Xero provide live visibility into cash flow, MRR, and financial health. CRM & Pipeline Intelligence: Direct synchronization with HubSpot surfaces real-time sales pipeline data and CRM activity without requiring manual exports. Website Traffic Intelligence: Advanced monitoring of visitor behavior and traffic trends to identify growth opportunities and conversion bottlenecks. Social Media & Reputation Command: A unified monitoring station for social media performance and brand reputation across platforms including Google, and Yelp, allowing for rapid response to customer feedback. Exclusive Client Portal: Built as an exclusive value-add for Turn.CEO clients, ensuring that data governance and intelligence are tightly aligned with business growth strategies. Measurable Benefits Centralized Truth: Replaces dozens of browser tabs and manual spreadsheets with one real-time dashboard. Improved Decision Speed: Real-time data allows leadership to pivot strategies based on daily performance rather than monthly reports. Holistic Brand Health: Combines financial data with reputation monitoring to ensure the business is growing both profitably and sustainably. Target Audience Captivate is built for CEOs, Founders, and Business Owners who need high-level visibility across multiple departments: Sales, Marketing, Finance, and Customer Support, without needing to manage multiple logins or complex BI tools.

#### Who Is the Company Behind Captivate by Turn.CEO?

- **Seller:** [Turn.CEO](https://www.g2.com/sellers/turn-ceo)
- **Year Founded:** 2025
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed4abb92c02547334786442654ba606a5fc004c8ffe23c93e60decf870e33d7d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fturn-ceo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Chion Studio](https://www.g2.com/products/chion-studio/reviews)

A conversational AI analytics platform for your everyday SQL database. From managing queries to creating analysis, our platform is a dashboard and insights tool for enterprise teams and businesses needing to communicate with data.

#### Who Is the Company Behind Chion Studio?

- **Seller:** [Chion](https://www.g2.com/sellers/chion)
- **Year Founded:** 2025
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39685ce637506b2725ab96f2ebc0193d00b36263821a0480ba74e838a899f69d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchion-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [clariBI.com](https://www.g2.com/products/claribi-com/reviews)

clariBI is the AI-powered business intelligence platform built for SaaS, ecommerce, and operations teams who need cross-source answers without a data analyst on staff. Connect Stripe for billing, HubSpot for the CRM, Google Analytics for traffic, Google Ads and Meta Ads for spend, plus 30+ vendor connectors via the open Model Context Protocol (Linear, Notion, GitHub, Atlassian, PostHog, Klaviyo, Sentry, Vercel, Supabase, Airtable, Mixpanel, Amplitude, and more). Ask questions in plain English. The AI engine routes them across the connected sources, generates charts from 24 visualization types, and writes the interpretation. Auto-generated dashboards appear as soon as a source is connected.

#### Who Is the Company Behind clariBI.com?

- **Seller:** [clariBI.com](https://www.g2.com/sellers/claribi-com)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dadc5cd4ab7384bc3a96e9d93581516bb2028301bdd32b4e475b94de1305cebf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclaribi&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ClarityQ](https://www.g2.com/products/clarityq/reviews)

From simple to in-depth analysis, ClarityQ GenAI data analysis agent is designed to supercharge professional data analysts by answering any question, textually and visually, including SQL and the thinking process. It is designed to deal with unorganized data, build the data and semantic catalogues, and fully understand any company or product-specific context, jargon, in-app events, and the related data stack. Visit Clarityq.ai to learn more and see it in action

#### Who Is the Company Behind ClarityQ?

- **Seller:** [ClarityQ](https://www.g2.com/sellers/clarityq)
- **Year Founded:** 2024
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d2a45d4eeafc5cb2e9f132fdfbc3fe68e52e2fc2b735b24427fa6448db502548&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclarityq%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Codd AI Platform](https://www.g2.com/products/codd-ai-platform/reviews)

Most enterprises today face the same challenge: their data doesn’t speak the business’s language. Analysts spend weeks or months manually building semantic layers, translating schemas into metrics, and hard-coding business rules. Even then, dashboards often disagree, and AI tools give answers that look right but aren’t grounded in business truth. Codd AI changes this. Our platform uses generative AI to automatically discover entities, relationships, and business metrics from both your technical data and business knowledge. It generates a semantic layer that’s accurate, explainable, and aligned with how your teams actually work. From there, you can connect Codd to BI tools like Tableau or PowerBI, ask questions in plain English, or deploy insights through GenAI assistants and APIs. Every answer is governed, traceable, and compliant—so leaders can finally trust the insights they’re using to make decisions.

#### Who Is the Company Behind Codd AI Platform?

- **Seller:** [Codd AI](https://www.g2.com/sellers/codd-ai)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1dcf31d762a35dd54b7f3b0d4cb999082817eb9517420e955c3df1927910a5fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcodd-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Community Pulse](https://www.g2.com/products/community-pulse/reviews)

Community Pulse is a national community intelligence and benchmarking platform designed for councils, social organisations, trusts, and policy teams across Aotearoa New Zealand. The platform provides subscription-based access to 380+ interactive dashboards covering 13 cross-sector community, economic, social, and wellbeing themes for every territorial authority in New Zealand. These themes include: • Population & Demographics • Housing • Education & Skills • Economy & National Accounts • Health & Wellbeing • Labour Market • Income & Deprivation • Environment • Built Environment • Transport and accessibility National Benchmarking and Local Community Intelligence Community Pulse enables organisations to compare their communities with other regions across New Zealand while also exploring deep insights specific to their own territorial authority. Subscribers gain access to: • National benchmarking dashboards across all territorial authorities • Dedicated deep-dive dashboards for their own community • Long historical time-series insights • Cross-theme analysis across population, housing, economy, and wellbeing Integrated Data from Official Agencies Community Pulse integrates and harmonises datasets from 40+ official agencies, including Stats NZ, Ministry of Health, Ministry of Education, MBIE, MSD, and other national sources. The data is continuously updated in line with official release cycles, allowing organisations to focus on analysis rather than data gathering. Supporting Planning, Strategy, and Policy Organisations use Community Pulse to support: • Long-Term Plans • Annual Plans • Community wellbeing strategies • Policy development • Strategic planning • Elected member briefings • Community needs assessments • Funding applications Instead of building dashboards from scratch, teams gain access to a ready-to-use community intelligence layer maintained for their region.

#### Who Is the Company Behind Community Pulse?

- **Seller:** [Data n Dashboards](https://www.g2.com/sellers/data-n-dashboards)
- **Year Founded:** 2020
- **HQ Location:** Wellington, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69d2cf319fed2090a64e75f8b23a1fa276368469066dba847d09e2fa0deaca55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatandashboards%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [Connexica CXAIR](https://www.g2.com/products/connexica-cxair/reviews)

Connexica offers self-service business intelligence software.

#### Who Is the Company Behind Connexica CXAIR?

- **Seller:** [Connexica](https://www.g2.com/sellers/connexica)
- **Year Founded:** 2006
- **HQ Location:** Stafford, GB
- **Twitter:** @ConnexicaUK  
3,502 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e684585da4e4470c73a0f79f94ac415c5e596c2d731d19a436bd6d94590fbeff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnexica-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Connexica CXAIR?

**["Very flexible to use"](https://www.g2.com/survey_responses/connexica-cxair-review-5015114)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/connexica-cxair-review-5015114)

#### What Are G2 Users Discussing About Connexica CXAIR?

- [What is Connexica used for?](https://www.g2.com/discussions/what-is-connexica-used-for)

### [Corvana AI Business Intelligence](https://www.g2.com/products/corvana-ai-business-intelligence/reviews)

AI-powered Business Intelligence and CRM platform for Australian SMEs. Connect data, forecast performance and make faster decisions with Corvana, Every industry is our expertise, from Hospitality through to Professional Services.

#### Who Is the Company Behind Corvana AI Business Intelligence?

- **Seller:** [Corvana](https://www.g2.com/sellers/corvana)
- **Year Founded:** 2025
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b2229979c448c4fb40d5d6d4d0bccda41ba4d73fe86588bab58e6d393fb47ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcorvana-ai-business-intelligence&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CrunchJunkie](https://www.g2.com/products/crunchjunkie/reviews)

CrunchJunkie is a marketing reporting and AI-visibility platform for agencies and in-house teams. It automates white-label client reporting across paid and analytics channels — Google Ads, Meta, Microsoft Ads, Amazon Ads, Reddit Ads, LinkedIn, GA4, Search Console, Matomo and Piwik PRO — with blended cross-channel widgets and an AI report drafter that assembles a report from a client's connected data in seconds. It also tracks AI visibility (GEO — Generative Engine Optimization): how often and where a brand is mentioned and cited across AI answer engines like ChatGPT, Gemini, Perplexity and Claude, plus a GEO Audit of a site's AI-readiness and evidence-grounded content briefs to win back visibility. Reports are fully white-label, schedulable, and shareable, and a read-only MCP connector lets assistants like Claude and ChatGPT query your reporting data directly. CrunchJunkie is an alternative to Swydo, Whatagraph, AgencyAnalytics and Peec AI.

#### Who Is the Company Behind CrunchJunkie?

- **Seller:** [CrunchJunkie](https://www.g2.com/sellers/crunchjunkie)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7eb232f47a608ea130619ac3c8613c8c32efd8311218ee7a20e85d02f8b40755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrunchjunkie&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [d8a.tech](https://www.g2.com/products/d8a-tech/reviews)

GA4-compatible analytics with an embedded dashboard - open source, no vendor lock-in. Plugs into your existing GA4 or Matomo setup and writes to your own data warehouse. Deploy on your infrastructure or in the cloud. 🇪🇺

#### Who Is the Company Behind d8a.tech?

- **Seller:** [d8a.tech](https://www.g2.com/sellers/d8a-tech)
- **Year Founded:** 2025
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64b7b6b2cb5c49e613f9c682bf944693413fd3ce3b977681be761d7ecf9d5905&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fd8a-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DAISIE](https://www.g2.com/products/daisie/reviews)

AISIE is your all-in-one data analytics solution. It covers all steps from data integration and preparation to analysis and visualization. So you can use your data's full potential without having to use different tools or expensive licenses. Regardless of whether you work in public administration, trade, industry or the service sector - DAISIE is suitable for all organizations that want to create better reports from different sources. No license costs: DAISIE is based entirely on open source technologies. High efficiency: You receive standardized reports for different departments and improve collaboration. Resource-saving: You need less hardware and storage space. Secure: DAISIE processes your data in an audit-proof manner and in accordance with modern data warehouse standards.

#### Who Is the Company Behind DAISIE?

- **Seller:** [Finanz-DATA](https://www.g2.com/sellers/finanz-data)
- **HQ Location:** Gotha, Thüringen
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®
- **Phone:** +49 3621 4510-0

### [Dash Dolphin](https://www.g2.com/products/dash-dolphin/reviews)

Dash Dolphin is the fastest way for small business owners to respond to inbound customer inquiries from their website. The moment a customer fills out a contact form, Dash Dolphin reads the email notification, summarizes the request, and sends a clean text message to the owner's phone within seconds. The owner sees who the customer is, what they need, and how to reach them, wherever they are. Most small businesses are losing real revenue to slow response times without realizing it. A customer fills out a contact form at 2 PM. By 4 PM, a competitor that the same customer also reached out to has already responded and won the business. Dash Dolphin closes that gap so the owner can be the first one in the conversation, not the second. What makes Dash Dolphin different from a typical CRM, autoresponder, or chatbot is that it does not try to replace the owner. There is no app for the customer to install. No chatbot replying on the owner's behalf. The owner is still the one closing the deal. Dash Dolphin just gets the message to the right person fast enough to win. Dash Dolphin works with the contact forms small businesses already use, including WPForms, Gravity Forms, Formidable Forms, HubSpot Forms, Typeform, Jotform, Squarespace, Wix, GoDaddy, Webflow, and many others. Setup takes minutes, not days, and no developer is required. Built by Caboodle Media after fifteen years of solving this problem by hand for small business clients.

#### Who Is the Company Behind Dash Dolphin?

- **Seller:** [Dash Dolphin](https://www.g2.com/sellers/dash-dolphin)
- **Year Founded:** 2026
- **HQ Location:** Little Rock, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5baa8b8f9698897ce003656b78466c77761e553eafa03cd1be29d8fbea2abdd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdash-dolphin&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Dash Dolphin?

**["Dash Dolphin Recovers Lost Revenue You Didn’t Know You Had"](https://www.g2.com/survey_responses/dash-dolphin-review-12902607)**

**Rating:** 5.0/5.0 stars

_— Todd E._

[Read full review](https://www.g2.com/survey_responses/dash-dolphin-review-12902607)

### [DataFloat](https://www.g2.com/products/datafloat/reviews)

AI-Driven Lifeline for Your Financial Intelligence Needs

#### Who Is the Company Behind DataFloat?

- **Seller:** [DataFloat](https://www.g2.com/sellers/datafloat)
- **Year Founded:** 2025
- **HQ Location:** Toronto, Ontario, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ffb3af2c49d8cc636f4f47894d70e9d5daa84019cf5673fa8d9b2f408fc5bdd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FDataFloat&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [DataLab](https://www.g2.com/products/datalab/reviews)

DataLab is a data notebook that (1) smartly leverages generative AI technology so you can ‘chat with your data’, (2) features a powerful IDE to review, tweak and run your analysis, and (3) seamlessly turns your work into an beautiful, shareable report.

#### Who Is the Company Behind DataLab?

- **Seller:** [DataCamp](https://www.g2.com/sellers/datacamp)
- **Year Founded:** 2014
- **HQ Location:** New York, NY
- **Twitter:** @DataCamp  
108,287 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90403302fc07ed011c27158048e37cbd438b3853a8563decd804e496ac45823b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3227175%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,916 employees on LinkedIn®

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[Browse Analytics Platforms Themes](/categories/analytics-platforms/themes)

 ![Tian Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tian Lin")
TL

Researched and written by [Tian Lin](https://research.g2.com/insights/author/tian-lin)

Updated July 2, 2025

Analytics platforms provide a tool set for businesses to transform raw data into meaningful, actionable insights. They enable organizations to explore data, uncover trends, forecast future outcomes, and support informed decision making.

Unlike tools limited to reporting on past performance, analytics platforms often include advanced capabilities such as predictive modeling, statistical analysis, and machine learning (ML). These platforms are designed to be flexible and scalable, supporting a wide range of use cases across the business.

These platforms are used in nearly every business function, from marketing and sales to finance, operations, and HR, supporting both strategic planning and day-to-day performance monitoring. From data analysts and scientists to business stakeholders and executives, analytics platforms are used by a wide range of personas. While analysts focus on exploring data and generating insights, self-service tools now enable non-technical users to interact directly with data. IT teams support platform integration and security, reflecting the growing push to democratize data access and embed analytics into daily decision-making across the organization.

Analytics platforms support critical functions such as data blending and modeling, enabling users to combine data from diverse sources and build robust, interconnected data models. The visual outputs — dashboards, reports, and interactive charts — help users explore trends, drill down into granular details, and communicate insights clearly.

Unlike standalone data visualization tools, which are limited to presenting information, analytics platforms encompass the full analytical workflow. Many also offer advanced capabilities such as embedded analytics, natural language query, and augmented analytics, which leverage ML to automate insight discovery and make data exploration more accessible to a broader audience.

Analytics platforms and [business intelligence (BI) software](https://www.g2.com/categories/business-intelligence) often work in tandem to support data-driven organizations. While BI tools focus on tracking and reporting historical performance through dashboards and key performance indicators (KPI), analytics platforms provide broader capabilities that support exploratory analysis and strategic planning. BI answers "what happened," while analytics platforms help users understand why it happened and what might happen next. Rather than replacing BI, analytics platforms complement it by enabling deeper insights and empowering a wider range of users across the organization.

To qualify for inclusion in the Analytics Platforms category, a product must:

- Ingest and integrate data from a wide range of structured and semi-structured sources
- Prepare and transform data using built-in tools for cleaning, enrichment, and formatting
- Support connections to diverse data sources, including file uploads, databases, application programming interfaces (API), and SaaS apps
- Enable users to model data relationships, join datasets, and explore data interactively
- Offer tools to build meaningful business reports, dashboards, and visualizations
- Allow creation and sharing of internal analytics applications or embedded insights across teams

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