### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Affiliate Marketing Software Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Affiliate Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Affiliate Marketing Software Articles

[![Affiliate Marketing 101: What It Is and How to Get Started](https://learn.g2.com/hubfs/affiliate-marketing.png "Affiliate Marketing 101: What It Is and How to Get Started")](https://www.g2.com/articles/affiliate-marketing)

[
### Affiliate Marketing 101: What It Is and How to Get Started
](https://www.g2.com/articles/affiliate-marketing)
We’re known by the company we keep, and this is true for brands as well.&nbsp;

[
 ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope")
LP

](https://learn.g2.com/author/lauren-pope)

by Lauren Pope

[![What Is Marketing Automation? How Does It Work For Brands](https://learn.g2.com/hubfs/Marketing%20Automation.png "What Is Marketing Automation? How Does It Work For Brands")](https://www.g2.com/articles/marketing-automation)

[
### What Is Marketing Automation? How Does It Work For Brands
](https://www.g2.com/articles/marketing-automation)
For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.

[
 ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope")
LP

](https://learn.g2.com/author/lauren-pope)

by Lauren Pope

## Affiliate Marketing Software Glossary Terms

[![Affiliate Marketing](https://learn.g2.com/hubfs/G2CM_GI536_Glossary_Article_Images-%5BAffiliate_Marketing%5D_V1b.png "Affiliate Marketing")](https://www.g2.com/glossary/affiliate-marketing-definition)

[Affiliate Marketing](https://www.g2.com/glossary/affiliate-marketing-definition)

Affiliate marketing is a trending performance-based marketing technique used by leading businesses today. Read on to learn more about how it works.

by Devyani Mehta

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

[Find new features](https://www.g2.com/glossary)

## Affiliate Marketing Software Discussions

0

Question on: impact.com
[Is SaaSquatch SOC2 Certified?](/discussions/46609-is-saasquatch-soc2-certified)

Has SaaSquatch successfully completed a Service Organization Control (SOC 2®) Type II examination?

Yes - SaaSquatch is SOC2 Type II certified. We hold ourselves accountable to the highest security standards, giving you confidence that your data is safe while you focus on launching powerful referral and loyalty programs. Learn more about SOC2 and our certification here: https://www.saasquatch.com/blog/saasquatch-announces-soc-2-certification/ 

Answered: SaaSquatch Team on March 16, 2021

[Your answer](/discussions/46609-is-saasquatch-soc2-certified/comments/new?remote=true)

0

Question on: impact.com
[Is SaaSquatch compliant with GDPR?](/discussions/46608-is-saasquatch-compliant-with-gdpr)

Does SaaSquatch operate within the requirements of GDPR when handling personal information (ie. email addresses) of the referring and referred users?

Yes - Our platform is fully GDPR, EU Privacy Shield and CCPA compliant. We never store cookies or personally identifiable information on referred friends unless they provide explicit consent. Learn more here: https://www.saasquatch.com/blog/rs-gdpr-and-customer-referral-programs-tell-a-friend/ 

Answered: SaaSquatch Team on March 16, 2021

[Your answer](/discussions/46608-is-saasquatch-compliant-with-gdpr/comments/new?remote=true)

0

[impact.com vs PartnerStack for a B2B SaaS company that wants to manage affiliate and partner relationships without paying for features they will never use?](/discussions/impact-com-vs-partnerstack-for-a-b2b-saas-company-that-wants-to-manage-affiliate-and-partner-relationships-without-paying-for-features-they-will-never-use)

I am researching the [Affiliate Marketing category](https://www.g2.com/categories/affiliate-marketing) on G2 and am weighing Impact.com against PartnerStack for a B2B SaaS program. I’m looking at it specifically from the angle of paying for what you will actually use. Both are well regarded, but they are built around somewhat different centers of gravity, and for a focused SaaS partner program, that difference is what tends to matter. Here’s what I found:

- [**PartnerStack**](https://www.g2.com/products/partnerstack/reviews) is purpose-built for B2B SaaS partner programs, covering affiliates, referrals, resellers, and agencies with a marketplace to recruit partners and automated global payouts, which SaaS teams tend to find well-matched to how they actually work. The trade-offs reviewers raise are that it is not very customizable and has a premium price.
- [**impact.com**](https://www.g2.com/products/impact-com/reviews) is a broad partnership platform with a large partner network, deep integrations, and a strong feature set that spans affiliate, creator, and advocacy programs, which suits teams that want that full range. The common caveats are a steep learning curve and depth that can feel like more than a focused program needs.

For B2B SaaS teams that evaluated both, which one felt right-sized for your program rather than over-built, and if you chose the broader platform, did you actually grow into the extra capability or end up paying for features you never turned on?

For a focused B2B SaaS program, I’d lean toward PartnerStack because its core workflows seem closer to what the team will actually use. impact.com makes more sense to me only if there’s a clear plan to expand into creator or broader partnership programs later.

Answered: Preksha Buttan on July 17, 2026

[Your answer](/discussions/impact-com-vs-partnerstack-for-a-b2b-saas-company-that-wants-to-manage-affiliate-and-partner-relationships-without-paying-for-features-they-will-never-use/comments/new?remote=true)

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## Affiliate Marketing Software Reports

Mid-Market Grid® Report for Affiliate Marketing

Summer 2026

G2 Report: Grid® Report

Grid® Report for Affiliate Marketing

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Affiliate Marketing

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Affiliate Marketing

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Affiliate Marketing

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Affiliate Marketing

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Affiliate Marketing

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Affiliate Marketing

Spring 2026

G2 Report: Grid® Report

Grid® Report for Affiliate Marketing

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Affiliate Marketing

Spring 2026

G2 Report: Momentum Grid® Report