The Top 20 Easiest To Use Account Data Management Software

See the top Account Data Management Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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9.5

Overall Usability Score

9.5

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.5

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

96%

Mid Market

Enterprise

ZoomInfo Sales

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.1

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

26%

Mid Market

48%

Enterprise

26%

Apollo.io

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.9

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

ZoomInfo Operations

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.4

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

20%

Mid Market

66%

Enterprise

14%

Demandbase One

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.4

Ease of Use

Average: 8.9

8.9

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

CUFinder

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.9

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

29%

Mid Market

70%

Enterprise

LeanData

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.6

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

Mid Market

72%

Enterprise

21%

Clari

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.9

7.3

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

11%

Mid Market

47%

Enterprise

41%

HubSpot Marketing Hub

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.4

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.0

8.4

Customer Segment Breakdown

Small Business

53%

Mid Market

41%

Enterprise

#10

N.Rich

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.8

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

13%

Mid Market

48%

Enterprise

38%

#11

CloudLead

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.4

Ease of Use

Average: 8.9

9.8

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

76%

Mid Market

22%

Enterprise

#12

UpLead

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.9

Ease of Use

Average: 8.9

9.5

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

76%

Mid Market

20%

Enterprise

#13

Warmly

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.5

Ease of Use

Average: 8.9

9.4

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

88%

Mid Market

11%

Enterprise

#14

Adobe Marketo Engage

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.9

7.8

Ease of Use

Average: 8.9

7.5

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

23%

Mid Market

53%

Enterprise

24%

#15

AdRoll ABM (Formerly RollWorks)

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.7

Ease of Use

Average: 8.9

8.2

Meets Requirements

Average: 9.0

8.1

Customer Segment Breakdown

Small Business

27%

Mid Market

57%

Enterprise

16%

#16

Traction Complete

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.9

9.0

Ease of Use

Average: 8.9

8.4

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

Mid Market

59%

Enterprise

34%

#17

Integrate

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.8

Ease of Use

Average: 8.9

8.9

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

11%

Mid Market

39%

Enterprise

51%

#18

6sense Revenue Marketing

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.1

Ease of Use

Average: 8.9

8.0

Meets Requirements

Average: 9.0

8.2

Customer Segment Breakdown

Small Business

Mid Market

55%

Enterprise

36%

#19

Folloze

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.9

10.0

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

22%

Mid Market

41%

Enterprise

37%

#20

Metadata.io

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.9

8.8

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

19%

Mid Market

67%

Enterprise

14%