# Best Account Data Management Software for Small Business - Page 2

## How Many Account Data Management Software Products Does G2 Track?

**Total Products under this Category:** 77

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Integrate (+5.02%) - Among all products in this category, Integrate recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Account Data Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 65,000+ Authentic Reviews
- 77+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Account Data Management Software
 ![G2 Grid® for Account Data Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-data-management/grids.png?focus%5B%5D=364&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=577&focus%5B%5D=166877&focus%5B%5D=135441&focus%5B%5D=52853&focus%5B%5D=15192)

Highlighted products: HubSpot Marketing Hub, Apollo.io, Demandbase One, GTM Workspace - Powered by ZoomInfo, Instantly, GTM Studio - Powered by ZoomInfo, UpLead, and Metadata.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-data-management/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=instantly&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=uplead&focus%5B%5D=metadata-io&segment=small-business)

**Sponsored**

### GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1036&secure%5Bchosen_at%5D=2026-08-10T03%3A19%3A53Z&secure%5Bdisplayable_resource_id%5D=1036&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1036&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=1036&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%2Fsmall-business%3Fpage%3D2%26segment%3Dsmall-business&secure%5Btoken%5D=ac0ece13d728a02292ab7a39e075aa93ce0f2619f716e8327b65ce339a17285b&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Faccount-data-management%3Fcamp_id%3D7017y000023WgNyAAK%26utm_source%3DG2%26utm_medium%3DG2clicks%26utm_campaign%3DWorkspace_AccountDataManagement_NB-All_G2_NA_US%26utm_content%3DFT%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url)

### [CloudLead](https://www.g2.com/products/cloudlead/reviews)

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate CloudLead?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Lead Analysis :** 8.7/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 6.7/10 (Category avg: 8.6/10)
- **Segmentation :** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CloudLead?

- **Seller:** [CloudLead.co](https://www.g2.com/sellers/cloudlead-co)
- **Year Founded:** 2015
- **HQ Location:** San Mateo, California
- **Twitter:** @CloudLeadCo  
979 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42b22edb9ae1fa873ff24e8f7ec90d4d1b191c6686f2cc47c17f93be4eece2a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9310106%2F&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 22% Medium

#### What Do G2 Reviewers Say About CloudLead?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CloudLead's interface **easy to use** , significantly simplifying their corporate tasks and improving efficiency.
- Users love how CloudLead offers **time-saving advantages** , making corporate tasks significantly easier and more efficient.

#### What Are Recent G2 Reviews of CloudLead?

**["Great work by team Cloud , I have been using Cloud apps for my corporate works its amazing"](https://www.g2.com/survey_responses/cloudlead-review-10888999)**

**Rating:** 5.0/5.0 stars

_— syed f._

[Read full review](https://www.g2.com/survey_responses/cloudlead-review-10888999)

**["The time saver!!"](https://www.g2.com/survey_responses/cloudlead-review-8692084)**

**Rating:** 5.0/5.0 stars

_— ranjit s._

[Read full review](https://www.g2.com/survey_responses/cloudlead-review-8692084)

#### What Are G2 Users Discussing About CloudLead?

- [What is CloudLead used for?](https://www.g2.com/discussions/what-is-cloudlead-used-for)

### [Owler](https://www.g2.com/products/owler/reviews)

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

**Average Rating:** 4.3/5.0

**Total Reviews:** 477

#### How Do G2 Users Rate Owler?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10)
- **Lead Analysis :** 7.9/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.3/10 (Category avg: 8.6/10)
- **Segmentation :** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Owler?

- **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Meltwater  
24,840 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,585 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 38% Small, 35% Medium

#### What Do G2 Reviewers Say About Owler?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **real-time alerting system** of Owler, highlighting its efficiency in tracking competitor activities.
- Users appreciate the **ease of use** of Owler, praising its quick setup and smooth user experience overall.
- Users appreciate the **easy implementation** of Owler, making setup quick and hassle-free for their teams.
- Users find the **easy setup** of Owler exceptionally fast and straightforward, enhancing the overall user experience.
- Users value Owler for its **accurate data** on funding rounds and amounts, enhancing their user experience significantly.

##### Cons

- Users express concern about **data inaccuracy** in Owler due to poor auto-translation, leading to potential misinterpretations.
- Users experience **inaccuracy due to language barriers** with Owler, resulting in misinterpretation of critical industry updates.
- Users struggle with **inaccurate data** due to poor auto-translation, leading to misunderstandings of competitor actions.
- Users struggle with **incorrect information** due to poor auto-translation, leading to misinterpretation of important updates.
- Users find that Owler offers **limited features** in the free tier, restricting overall usability and experience.

#### What Are Recent G2 Reviews of Owler?

**["Clear Insights and Effortless Setup"](https://www.g2.com/survey_responses/owler-review-12162361)**

**Rating:** 4.0/5.0 stars

_— Abinaya G._

[Read full review](https://www.g2.com/survey_responses/owler-review-12162361)

**["Owler is such a savior when it comes to knowing the exact details of any company"](https://www.g2.com/survey_responses/owler-review-10382861)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/owler-review-10382861)

#### What Are G2 Users Discussing About Owler?

- [What is Owler used for?](https://www.g2.com/discussions/owler-what-is-owler-used-for)
- [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment
- [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment
- [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment
- [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 210

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Lead Analysis :** 8.2/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.8/10 (Category avg: 8.6/10)
- **Segmentation :** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,460

#### How Do G2 Users Rate 6sense Revenue Marketing?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Lead Analysis :** 8.1/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.4/10 (Category avg: 8.6/10)
- **Segmentation :** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind 6sense Revenue Marketing?

- **Seller:** [6sense](https://www.g2.com/sellers/6sense)
- **Company Website:** www.6sense.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @6senseInc  
16,911 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,653 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Medium, 37% Large

#### What Do G2 Reviewers Say About 6sense Revenue Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation.
- Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts.
- Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement.
- Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns.
- Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement.

##### Cons

- Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation.
- Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits.
- Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI.
- Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense.
- Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach.

#### What Are Recent G2 Reviews of 6sense Revenue Marketing?

**["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)**

**Rating:** 4.0/5.0 stars

_— Deepak K._

[Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)

**["6sense Awesome Platform for Lead Generation & Customer Growth"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-11488985)**

**Rating:** 5.0/5.0 stars

_— Rana M._

[Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-11488985)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10)
- **Lead Analysis :** 7.9/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.4/10 (Category avg: 8.6/10)
- **Segmentation :** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Lead411](https://www.g2.com/products/lead411/reviews)

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data! We also offer Buyer Intent Data powered by Bombora, so you can identify companies that are looking for solutions/services you provide based on topics, and then identify the decision makers you need to reach out to. Our sales intelligence data points are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data points include: Recently Funded Companies New Company Location IPO Announcement Hiring Plans Job Openings New Employee Hire New Executive Employee Hire New Employee Promotion Company Awards and More Find and keep track of all your most important leads in our A.I. dashboard that automatically tracks key indicators for you, so you can simply open the dashboard, and start reaching out to the hottest opportunities through an email (using our A.I.) or give them a call utilizing our most accurate direct dial data. Not only can you find the best opportunities in Lead411, but you can also reach out directly from our platform using our Reach Email Automation Feature. With Reach, you can set up automated email, cadences and campaigns so once you find your targeted audience, reaching out is as simple as a few clicks. No more exporting lists to a third-party platform, you can keep notes and monitor the progress of your efforts with ease. Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline.

**Average Rating:** 4.5/5.0

**Total Reviews:** 480

#### How Do G2 Users Rate Lead411?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Lead Analysis :** 9.0/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.5/10 (Category avg: 8.6/10)
- **Segmentation :** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Lead411?

- **Seller:** [Lead411](https://www.g2.com/sellers/lead411)
- **Year Founded:** 2001
- **HQ Location:** Boulder, Colorado
- **Twitter:** @lead411  
1,892 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3925180e46076b532e335136bda5ebb895b0f2bfece95c7765e67ff46cdf26b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F335997%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, President
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 66% Small, 21% Medium

#### What Do G2 Reviewers Say About Lead411?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate contact information** provided by Lead411, enhancing their engagement and connection efforts.
- Users love the **ease of use** of Lead411, appreciating the accurate data and user-friendly interface.
- Users value the **exceptional accuracy** of Lead411's data, which enhances their outbound efforts significantly.
- Users find **Lead411's lead generation** invaluable for quickly connecting with potential sales opportunities and contacts.
- Users appreciate the **exceptional accuracy** of Lead411, praising the comprehensive and up-to-date B2B contact data available.

##### Cons

- Users report that **important contacts can be outdated** , affecting the reliability of information in Lead411.
- Users note that **important contacts are sometimes outdated** , affecting the reliability of the data provided by Lead411.
- Users find the **inaccuracy of contact information** in Lead411 frustrating, affecting their outreach efforts.
- Users note that **important contacts are sometimes outdated** , impacting reliability for niche markets and comprehensive needs.
- Users find the **data inaccuracy** of Lead411 frustrating, often encountering unverified or junk email addresses.

#### What Are Recent G2 Reviews of Lead411?

**["Unlimited Leads and AI-Powered Ease of Use"](https://www.g2.com/survey_responses/lead411-review-12649099)**

**Rating:** 5.0/5.0 stars

_— Kelly C._

[Read full review](https://www.g2.com/survey_responses/lead411-review-12649099)

**["Access to Robust Buying Intent Insights and Contact Data to Improve Targeting and Pipeline Velocity"](https://www.g2.com/survey_responses/lead411-review-12972002)**

**Rating:** 5.0/5.0 stars

_— Jacquelyn G._

[Read full review](https://www.g2.com/survey_responses/lead411-review-12972002)

#### What Are G2 Users Discussing About Lead411?

- [What is Lead411 used for?](https://www.g2.com/discussions/what-is-lead411-used-for) - 1 comment

### [Backstory](https://www.g2.com/products/people-ai-backstory/reviews)

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

**Average Rating:** 4.5/5.0

**Total Reviews:** 607

#### How Do G2 Users Rate Backstory?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Lead Analysis :** 8.5/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 9.0/10 (Category avg: 8.6/10)
- **Segmentation :** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Backstory?

- **Seller:** [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d)
- **Company Website:** www.backstory.ai
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8334add7281c136bf5f8f31c118a1692d9609404f4034f12b68233f822066d27&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbackstory-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
99 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Large, 39% Medium

#### What Do G2 Reviewers Say About Backstory?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **helpful customer success team** at People.ai, enhancing collaboration and support throughout the experience.
- Users commend the **seamless CRM integration** of People.ai, enhancing sales management and driving better decision-making.
- Users praise the **responsive customer support** of People.ai, highlighting their commitment to success and seamless integration.
- Users love the **customization options** with People.ai, promoting seamless integration and tailored insights for improved sales management.
- Users find **Backstory's ease of use** exceptional, enjoying seamless integration and intuitive functionality throughout their workflow.

#### What Are Recent G2 Reviews of Backstory?

**["Stellar Partnership and Streamlined Sales Processes"](https://www.g2.com/survey_responses/backstory-review-12242865)**

**Rating:** 5.0/5.0 stars

_— Jamie C._

[Read full review](https://www.g2.com/survey_responses/backstory-review-12242865)

**["People.ai Transformed Our Sales Motion with Actionable Insights."](https://www.g2.com/survey_responses/backstory-review-12242339)**

**Rating:** 5.0/5.0 stars

_— Jonathan B._

[Read full review](https://www.g2.com/survey_responses/backstory-review-12242339)

#### What Are G2 Users Discussing About Backstory?

- [What is People.ai used for?](https://www.g2.com/discussions/what-is-people-ai-used-for)
- [What is PeopleGlass used for?](https://www.g2.com/discussions/what-is-peopleglass-used-for)

### [CUFinder](https://www.g2.com/products/cufinder/reviews)

CUFinder is an innovative all-in-one platform designed to supercharge your sales efforts across B2B and local businesses. Powered by cutting-edge AI, it combines lead generation and real-time data enrichment in one convenient solution. Access a massive database of +262M companies and +419M contacts, guaranteed to be 98% accurate. Find exactly who you need - targeted companies, key decision-makers, and even professors and universities - with our suite of powerful engines: Prospect Engine: Discover your ideal leads and contacts. Enrichment Engine: Enhance your input data with real-time updates to new outputs. B2B List Generator: Build targeted prospect lists for efficient outreach.

**Average Rating:** 4.8/5.0

**Total Reviews:** 985

#### How Do G2 Users Rate CUFinder?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Lead Analysis :** 9.3/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 9.3/10 (Category avg: 8.6/10)
- **Segmentation :** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CUFinder?

- **Seller:** [CUFinder](https://www.g2.com/sellers/cufinder)
- **Year Founded:** 2020
- **HQ Location:** Hamburg, Hamburg
- **Twitter:** @cu\_finder  
79 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3804509cb37cb031d3a35049cbb12ac25ec61cab95842a8dcade1de81e4effb7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcufinder%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales person, Marketing
- **Top Industries:** Information Services, Marketing and Advertising
- **Company Size:** 70% Medium, 29% Small

#### What Do G2 Reviewers Say About CUFinder?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend CUFinder for its **high accuracy of data** , making lead generation efficient and seamless.
- Users value the **high data accuracy** of CUFinder, finding leads that are rarely available elsewhere.
- Users value the **high accuracy of information** in CUFinder, citing its fresh and reliable lead database.
- Users value the **accurate data** provided by CUFinder, finding it comprehensive and easy to use across industries.
- Users commend CUFinder for its **efficient lead generation** , enhancing data management and improving overall marketing ROI.

##### Cons

- Users express concerns over **email integration issues** , including slow responses and missing emails, affecting their experience.
- Users find the **cluttered layout** of CUFinder makes navigation confusing and frustrating at times.
- Users find the **interface clunky** , leading to confusion and a feeling of missing essential features.
- Users report **data inaccuracies** with CUFinder, encountering wrong social media links that fail to open.
- Users report encountering **dialer issues** , particularly bugs while searching for contacts in the CUFinder dashboard.

#### What Are Recent G2 Reviews of CUFinder?

**["The best for enriching CRMs"](https://www.g2.com/survey_responses/cufinder-review-11095295)**

**Rating:** 4.5/5.0 stars

_— Jamess S._

[Read full review](https://www.g2.com/survey_responses/cufinder-review-11095295)

**["The best support team ever"](https://www.g2.com/survey_responses/cufinder-review-11020803)**

**Rating:** 5.0/5.0 stars

_— Nelia A._

[Read full review](https://www.g2.com/survey_responses/cufinder-review-11020803)

### [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)

6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort.

**Average Rating:** 3.9/5.0

**Total Reviews:** 1,035

#### How Do G2 Users Rate 6sense Sales Intelligence?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.4/10)
- **Lead Analysis :** 7.7/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 7.9/10 (Category avg: 8.6/10)
- **Segmentation :** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind 6sense Sales Intelligence?

- **Seller:** [6sense](https://www.g2.com/sellers/6sense)
- **Company Website:** www.6sense.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @6senseInc  
16,911 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,653 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Medium, 37% Large

#### What Do G2 Reviewers Say About 6sense Sales Intelligence?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **enhanced lead generation** capabilities of 6sense, simplifying prospecting and territory management significantly.
- Users value the **accurate intent data** from 6sense, providing a competitive advantage in understanding potential customers.
- Users highlight the **buyer intent signals** in 6sense, providing valuable insights to target leads effectively.
- Users value the **insightful prospecting** capabilities of 6sense, streamlining their sales efforts and boosting productivity.
- Users value the **ease of use** of 6sense Sales Intelligence, appreciating its intuitive navigation and centralized data access.

##### Cons

- Users report **inaccurate data** , citing high bounce rates from incorrect contact information impacting communication efforts.
- Users find the **data quality lacking** in 6sense, leading to reliance on manual prospecting and causing inefficiencies.
- Users report significant **accuracy issues** with 6sense, citing false positives and incorrect contact information frequently.
- Users find the **learning difficulty** challenging, especially for newcomers, due to the tool's complexity and UI.
- Users are frustrated with the **poor lead quality** of 6sense, often encountering false positives and unproductive leads.

#### What Are Recent G2 Reviews of 6sense Sales Intelligence?

**["6sense Sales Intelligence Helps Prioritize In-Market Accounts and Build Higher-Quality Pipeline"](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555167)**

**Rating:** 4.0/5.0 stars

_— Derrick V._

[Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555167)

**["Clear Buying Intent Insights That Make Prospecting More Efficient"](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13185725)**

**Rating:** 5.0/5.0 stars

_— Quinton M._

[Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13185725)

### [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews)

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

**Average Rating:** 4.4/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate D&B Rev.Up ABX?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Lead Analysis :** 8.9/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.8/10 (Category avg: 8.6/10)
- **Segmentation :** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind D&B Rev.Up ABX?

- **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet  
22,541 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,747 employees on LinkedIn®
- **Ownership:** NYSE: DNB
- **Total Revenue (USD mm):** $1,738

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 40% Medium, 32% Small

#### What Do G2 Reviewers Say About D&B Rev.Up ABX?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly.
- Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies.
- Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database.
- Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively.
- Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation.

##### Cons

- Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations.
- Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness.
- Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity.
- Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively.
- Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring.

#### What Are Recent G2 Reviews of D&B Rev.Up ABX?

**["Review for D&B Rev.UP ABX"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)

**["Cuts Through the Noise with Analytics-Based Targeting"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)**

**Rating:** 4.5/5.0 stars

_— ISHAN P._

[Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)

#### What Are G2 Users Discussing About D&B Rev.Up ABX?

- [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for)

### [Manago AI](https://www.g2.com/products/manago-ai/reviews)

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

**Average Rating:** 4.4/5.0

**Total Reviews:** 301

#### How Do G2 Users Rate Manago AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10)
- **Lead Analysis :** 8.8/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.5/10 (Category avg: 8.6/10)
- **Segmentation :** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Manago AI?

- **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai)
- **Year Founded:** 2011
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website)  
349 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Automation Specialist, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Manago AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs.
- Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly.
- Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership.
- Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively.
- Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency.

##### Cons

- Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup.
- Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively.
- Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access.
- Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly.
- Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools.

#### What Are Recent G2 Reviews of Manago AI?

**["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)**

**Rating:** 4.0/5.0 stars

_— Paulina ._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320)

**["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)**

**Rating:** 5.0/5.0 stars

_— Martyna K._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615)

#### What Are G2 Users Discussing About Manago AI?

- [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for)

### [xiQ](https://www.g2.com/products/xiq/reviews)

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster. ​ Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. ​ ​ Key capabilities of xiQ’s proprietary AI-powered platform: ​ \* Personality-driven insights for one-to-one sales playbooks ​ \* SmartSourced Content™ that drives 10x engagement​ \* First-party intent data and advanced analytics to individualize every interaction​ \* Instasites (microsites designed for individualized experiences) ​ \* Comprehensive all-in-one company profiles compiled in seconds ​ \* Sales triggers and real-time alerts direct to your inbox ​ \* Outlook, Salesforce, MS Teams, and social media integration ​ ​ Experience xiQ at xiQinc.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 364

#### How Do G2 Users Rate xiQ?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Lead Analysis :** 9.1/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 9.1/10 (Category avg: 8.6/10)
- **Segmentation :** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind xiQ?

- **Seller:** [xiQ, Inc.](https://www.g2.com/sellers/xiq-inc)
- **Year Founded:** 2018
- **HQ Location:** Redwood City, CA
- **Twitter:** @xiqinc  
1,647 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ef225dbab018850efd7bc82e8ecbbb1dedf3da8b7ccb652b2def0f0a5d6215&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3808413%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Server
- **Top Industries:** Higher Education, Marketing and Advertising
- **Company Size:** 66% Small, 13% Medium

#### What Do G2 Reviewers Say About xiQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users find xiQ's **personality insights** invaluable for personalizing communications and improving prospect engagement.
- Users find xIQ's **lead generation insights** invaluable for customizing outreach and improving communication with potential clients.
- Users find xiQ to be **very easy to use** and beginner-friendly, enhancing their ability to analyze companies intuitively.
- Users highlight the **personalized insights** from xiQ that enhance lead engagement and communication strategy effectiveness.
- Users value xiQ for its **AI-driven insights and real-time buyer intelligence** , enabling personalized and impactful outreach strategies.

##### Cons

- Users are frustrated by the **lack of information** in xiQ, making it difficult to find necessary company details.
- Users find the **learning curve steep** , struggling with navigation and initial setup of xiQ.
- Users experience a **steep learning curve** with xiQ, making it challenging to navigate and utilize effectively at first.
- Users find the **complexity of the instructions** frustrating, often feeling overwhelmed and confused by the crowded UI.
- Users find xiQ **difficult to navigate** , struggling to locate information and requiring simplification of certain features.

#### What Are Recent G2 Reviews of xiQ?

**["Revolutionized Our Lead Personalization Efforts"](https://www.g2.com/survey_responses/xiq-review-12710252)**

**Rating:** 4.0/5.0 stars

_— Sophie S._

[Read full review](https://www.g2.com/survey_responses/xiq-review-12710252)

**["Effortless Email Tone Customization"](https://www.g2.com/survey_responses/xiq-review-12709962)**

**Rating:** 4.0/5.0 stars

_— Christian S._

[Read full review](https://www.g2.com/survey_responses/xiq-review-12709962)

#### What Are G2 Users Discussing About xiQ?

- [What is xiQ used for?](https://www.g2.com/discussions/what-is-xiq-used-for)

### [Warmly](https://www.g2.com/products/warmly-warmly/reviews)

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and the Inbound Agent for website conversion. Together, they identify, engage, and convert buyers into pipeline around the clock, with no reliance on manual headcount. Most revenue teams are stuck in the same loop. SDRs spend hours researching accounts, building lists, and sending outreach that rarely lands at the right moment. Meanwhile, the website - the highest-intent channel in the entire funnel - quietly loses buyers every single day. Visitors show up, look around, and leave without ever talking to a human. By the time a rep follows up, the window is closed. In a world where 78% of buyers choose the vendor that responds first, speed and precision are everything. Meet Warmly's two AI agents. They work your inbound and outbound motions simultaneously, 24/7, without burning headcount. The TAM Agent handles outbound. It maps your entire addressable market, scores accounts by ICP fit and real-time buying intent, and automatically identifies the right contacts within each buying committee. From there, it orchestrates coordinated campaigns across email, LinkedIn, and ads - reaching the right person, at the right time, with the right message, across the right channel. As signals shift, the TAM Agent reprioritizes in real time, always focusing on the accounts most likely to convert. The Inbound Agent works your website. It identifies every visitor at the person level - not just the company - and instantly understands where they are in the buying journey. High-intent visitors are greeted with AI-powered chat, live demos, personalized offers, and one-click meeting booking. Hot leads get routed to the right rep the moment they arrive. Anyone who leaves without converting gets re-engaged through automated follow-up and LinkedIn ad retargeting. Your website stops leaking pipeline. Both agents run on the Warmly Context Graph - a unified data layer combining 250+ signals, 400 million B2B contacts, and first, second, and third-party intent data into a complete picture of every account and contact. Every interaction feeds back into the system, so the agents get smarter over time. Companies like TrustArc, TigerGraph, Kadence, and Innerspace have replaced costly SDR services with Warmly's AI agents - cutting CAC by 50%, and eliminating $20,000 to $40,000 a month in outsourced SDR costs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Warmly?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Lead Analysis :** 9.1/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 8.5/10 (Category avg: 8.6/10)
- **Segmentation :** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Warmly?

- **Seller:** [Warmly](https://www.g2.com/sellers/warmly)
- **Company Website:** warmly.ai
- **Year Founded:** 2020
- **HQ Location:** San Francisco, CA
- **Twitter:** @warmlyai  
526 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d2ce82fc364a1bf6e883bda5d67750c6ddd19d6b0582851a6929cf526fb149e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwarmly-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 77% Small, 21% Medium

#### What Do G2 Reviewers Say About Warmly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **lead generation capabilities** of Warmly, enhancing engagement with real-time insights and support.
- Users find Warmly's **intuitive interface and support** incredibly helpful for effective account-based marketing strategies.
- Users find Warmly's **ease of use** impressive, particularly appreciating the simple setup and clear dashboard layout.
- Users appreciate the **seamless integration with Slack** , enabling quick actions based on real-time website visitor insights.
- Users find the **easy setup** of Warmly quick and straightforward, enabling immediate results from day one.

##### Cons

- Users report **data inaccuracy** , with failures in correctly identifying visitors, leading to frustrations and lack of trust.
- Users find Warmly **expensive** , especially for small businesses, deterring them from upgrading from the free plan.
- Users report **inaccuracy** in visitor identification, struggling with misleading data and inconsistent recognition of known contacts.
- Users report **inaccurate data** with Warmly, citing mismatched identifications and a lack of reliable visitor tracking.
- Users find **limited integrations** with Warmly problematic, leading to increased credits used on internal website visits.

#### What Are Recent G2 Reviews of Warmly?

**["A flashlight on anonymous traffic and an orchestra for our GTM motion"](https://www.g2.com/survey_responses/warmly-review-12669719)**

**Rating:** 4.5/5.0 stars

_— Paul B._

[Read full review](https://www.g2.com/survey_responses/warmly-review-12669719)

**["Powerful Engagement with Dedicated Support"](https://www.g2.com/survey_responses/warmly-review-12674160)**

**Rating:** 4.0/5.0 stars

_— Udit K._

[Read full review](https://www.g2.com/survey_responses/warmly-review-12674160)

### [Insycle](https://www.g2.com/products/insycle/reviews)

Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to achieve and maintain pristine customer data. Insycle centralizes data management processes, including deduplication, data standardization, data enrichment, and field management — all in a no-code environment. Insycle doesn’t just stop at cleaning your data—it empowers your entire team to make better, more informed decisions. Whether you’re a marketer segmenting your audience, a sales leader refining your pipeline, or an operations professional maintaining data hygiene, Insycle provides the comprehensive tools you need to keep your CRM data in top shape. For users with both HubSpot and Salesforce, Insycle is uniquely able to ensure the sync between the platforms doesn’t break as well as identify duplicates and inconsistencies and give you the tools to fix them in a few clicks. Insycle’s most-loved features include: Deduplication: Analyze millions of records in seconds and get a detailed report of all duplicates. Use flexible matching and bulk merging to quickly eliminate duplicates. And automatically avoid creating duplicates for new records. Data Standardization: Standardize data in any field and create your own processes and templates to solve unique standardization problems. Works on any CRM data field — across contacts, companies, and deals. Data Maintenance Automation: Automate your data-management processes with workflows. Use the CRM Health Assessment tool to run reports and identify data issues. Recognized for its ease of use, robust functionality, and outstanding customer support, Insycle is the go-to solution for businesses looking to eliminate data chaos, enhance data quality, and turn their CRM into a powerful, growth-driving asset — just check out our reviews! Go to www.insycle.com to get a 14-day free trial.

**Average Rating:** 4.6/5.0

**Total Reviews:** 208

#### How Do G2 Users Rate Insycle?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Lead Analysis :** 5.3/10 (Category avg: 8.5/10)
- **Prioritized Accounts :** 4.8/10 (Category avg: 8.6/10)
- **Segmentation :** 5.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Insycle?

- **Seller:** [Insycle](https://www.g2.com/sellers/insycle)
- **Company Website:** www.insycle.com
- **Year Founded:** 2016
- **HQ Location:** New York
- **Twitter:** @insycle  
289 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28f2eaaab0ca6d9570bf349c24f43b613cc30fe924f2bdf1e81f60473dfdc402&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10940435%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Revenue Operations Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Medium, 43% Small

#### What Do G2 Reviewers Say About Insycle?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Insycle's ease of use** exceptional, thanks to its customization, automation, and supportive resources for learning.
- Users appreciate Insycle's **data accuracy** , effectively eliminating duplicates and ensuring consistency for better data management.
- Users appreciate the **effective duplicate management** of Insycle, streamlining the cleanup of CRM data effortlessly.
- Users value the **seamless HubSpot integration** of Insycle, greatly improving data accuracy and efficiency.
- Users appreciate the **responsive customer support** of Insycle, ensuring quick assistance and a smooth onboarding experience.

##### Cons

- Users find the **learning curve steep** , making the platform initially daunting and complex to navigate effectively.
- Users find the platform **not user-friendly** , with a steep learning curve and a complex interface deterring usage.
- Users find Insycle **expensive** , especially for larger HubSpot accounts with high record counts affecting value.
- Users struggle with the **complexities of parameters and confusing UI** , making the experience less efficient and frustrating.
- Users find the **user interface not intuitive** , leading to confusion and difficulty in navigating the platform's features.

#### What Are Recent G2 Reviews of Insycle?

**["Insycle Keeps Our CRMs Duplicate-Free with Powerful Automations and Great Support"](https://www.g2.com/survey_responses/insycle-review-13159829)**

**Rating:** 5.0/5.0 stars

_— Alena S._

[Read full review](https://www.g2.com/survey_responses/insycle-review-13159829)

**["Cleaning Up Years of Messy HubSpot Data Made Simple"](https://www.g2.com/survey_responses/insycle-review-13138797)**

**Rating:** 4.5/5.0 stars

_— Rob B._

[Read full review](https://www.g2.com/survey_responses/insycle-review-13138797)

#### What Are G2 Users Discussing About Insycle?

- [What is Insycle used for?](https://www.g2.com/discussions/what-is-insycle-used-for)

### [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews)

Enlyft is the pioneer in predictive selling, providing B2B account intelligence and real-time data insights to go-to-market (GTM) teams worldwide. Used by Microsoft, Dell, PwC and other Fortune 500 organizations, Enlyft helps these teams identify, prioritize, and engage with the right buyers. Specializing in large addressable markets, customers choose Enlyft for world-class propensity models, proprietary data and unique signals, as well as differentiated partner and channel activation. • Enlyft Company Graph: Leverage rich, reliable data for more than 30 million companies, 300 million contacts, 18,500 technologies, and billions of buying signals. • Account Fit: Craft actionable ideal customer profiles (ICPs) in hours, rather than the weeks or months it takes with traditional approaches. • Enlyft Buying Signals™: Understand which customers are ready to buy and where they are in their buying journey with proprietary scores. • Propensity Models: Machine learning-based propensity models predict the companies most likely to buy your solutions and recommend actions to improve the likelihood of a sale. • Generative AI: Leveraging GenAI and Enlyft data, Intelligent Snapshots and AI Outreach allow for meaningful conversations with the people that matter, driving sales forward. • APIs and Integrations: Easily integrate and automatically sync Enlyft insights and enriched data into existing workflows, databases, and CRM and marketing automation investments. Enlyft takes a radically different approach by applying expertise in machine learning and GenAI to help predict outcomes and communicate with unparalleled precision and at scale. Find out more at https://enlyft.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 77

#### How Do G2 Users Rate Enlyft?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Enlyft?

- **Seller:** [Enlyft](https://www.g2.com/sellers/enlyft-b6ded0f4-e665-46b2-b447-68b0a88f1f61)
- **Year Founded:** 2014
- **HQ Location:** Kirkland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b86c8c3d441afc0f11706e9d18445114433db3b7b188a0418f0e824a79f65cb5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenlyft%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 62% Small, 25% Medium

#### What Do G2 Reviewers Say About Enlyft?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective CRM integration** of Enlyft, enhancing their experience with seamless API connectivity.
- Users praise the **exceptional customer support** during onboarding, ensuring successful integration and change management.
- Users appreciate the **ease of use** , especially with seamless onboarding and effective integration with Dynamics.
- Users value the **easy integrations** with Dynamics, enhancing overall usability and experience with Enlyft.
- Users find Enlyft's **firmographic and technographic data** exceptional, with seamless Dynamics integration and solid onboarding support.

##### Cons

- Users find Enlyft **expensive** and suggest improvements in pricing and contact integration features.
- Users feel Enlyft has **export limitations** that hinder user experience, especially with contact management and pricing competitiveness.
- Users highlight the **integration issues** with Enlyft, particularly concerning bulk export/import and demographic handling.
- Users find the **limited contacts** feature lacking, suggesting improvements in demographics and pricing competitiveness.
- Users find the **outdated contacts** problematic, suggesting improvements in demographics and bulk integration features.

#### What Are Recent G2 Reviews of Enlyft?

**["I like it as it gives necessary details"](https://www.g2.com/survey_responses/enlyft-review-10053432)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/enlyft-review-10053432)

**["A great company with a great solution for Sales teams!"](https://www.g2.com/survey_responses/enlyft-review-10173239)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/enlyft-review-10173239)

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