The Top 16 Easiest To Use Account-Based Advertising Software

See the top Account-Based Advertising Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Influ2

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

17%

Mid Market

64%

Enterprise

19%

Opensense Email Signatures

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

9.6

Customer Segment Breakdown

Small Business

14%

Mid Market

70%

Enterprise

16%

Propensity

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

64%

Mid Market

32%

Enterprise

AdRoll ABM (Formerly RollWorks)

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

28%

Mid Market

57%

Enterprise

16%

N.Rich

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

13%

Mid Market

48%

Enterprise

38%

Primer

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.6

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

43%

Mid Market

46%

Enterprise

11%

Demandbase One

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.2

Ease of Use

Average: 8.6

8.0

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

Albacross

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

44%

Mid Market

49%

Enterprise

Madison Logic Platform

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

13%

Mid Market

46%

Enterprise

40%

#10

Metadata.io

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

19%

Mid Market

67%

Enterprise

14%

#11

6sense Revenue Marketing

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.6

7.7

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

Mid Market

55%

Enterprise

36%

#12

ZoomInfo Marketing

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.6

8.7

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

35%

Mid Market

42%

Enterprise

23%

#13

DemandScience

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.7

Ease of Use

Average: 8.6

8.3

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

20%

Mid Market

59%

Enterprise

22%

#14

Foundry ABM

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.0

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

18%

Mid Market

64%

Enterprise

18%

#15

Recotap

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.2

Ease of Use

Average: 8.6

9.3

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

44%

Mid Market

27%

Enterprise

29%

#16

D&B Rev.Up ABX

7.0

Overall Usability Score

7.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.5

Ease of Use

Average: 8.6

7.7

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

33%

Mid Market

41%

Enterprise

26%