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Best A/B Testing Software

Testing and personalization platforms test versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which encourages visitors to convert better. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these tools to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and web content management systems, and they integrate with digital analytics and heat maps software to track visitor behavior.

To qualify for inclusion in the A/B Testing Software category, a product must:

  • Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
  • Deploy multiple versions of any web content in real time
  • Perform split-URL experiments
  • Adjust and manage traffic volume to experiment variations
  • Provide tools for both technical and non-technical users to perform tests
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A/B Testing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

    AB Tasty
    (13)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the greatest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c

    Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

    Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates. Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.

    Optimized for quick response

    ion interactive, by ScribbleLive empowers organizations to engage, target, and convert higher quality leads using a code-free, data-driven solution. From interactive infographics to landing pages, assessments, quizzes and more, ion interactive helps its customers build and leverage their interactive brand as an opportunity to quickly drive enticing and relevant online experiences and build revenue. Every buyer touchpoint is an opportunity for insight and understanding, and ion capitalizes on this with seamless, design-driven interactive content. In September 2017, ScribbleLive acquired ion interactive, to enhance ScribbleLive’s content solution offering.

    Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance. The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personalization at scale. Founded in 2008, Monetate influences billions of dollars in annual revenue for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

    SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful digital businesses. Only the SiteSpect's patented solutions enable customers to optimize the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform. Unlike all other A/B testing tools, SiteSpect’s unique technology doesn't use tags or sit on top of the browser, and was built so you’ll never have to fear of data inaccuracies, site speed and flicker issues, limitations on what you can test, or deployment constraints. Instead, SiteSpect sits in the flow of your digital traffic for full visibility of requests and responses allowing for real-time business impact. Our solution is PCI compliant and fully redundant, and can be deployed via private cloud, public cloud or on-premise behind your firewall.

    Unbounce
    (7)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    Convert more prospects into leads, sales, and signups with Unbounce’s landing page and conversion marketing platform. You (yes, you) can quickly build, publish and test your own landing pages, popups, and sticky bars — no coding skills needed. ✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages! ✔ OPTIMIZE your campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, and advanced audience targeting. ✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp. ✔ CONVERT more prospects with targeted sticky bars and popups that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time. Over 15,000 businesses, including The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite, use Unbounce to drive leads and revenue. You should join them. Wanna know if your existing landing pages are actually good? Head on over to unbounce.com/landing-page-analyzer to test your page's power and get actionable fixes to make it a high-converting machine. Interested in just jumping in and getting your hands dirty with our builder? You can try it out for yourself in our live preview here: preview.unbounce.com

    Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Headquartered in New York, the company serves more than 300 brands across the world.

    Instapage
    (6)4.9 out of 5
    Optimized for quick response
    Optimized for quick response

    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.

    Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.

    Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.

    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.

    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.

    IBM Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand. Acquire More Contacts: Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand. Enhance Customer Experience: Enhance customer experiences by delivering personalized content, based on the rules and data you have. Boost Marketing Effectiveness: Use the power of cognitive to learn from every customer interaction and continually improve your customer engagement.

    Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversions 3. Create experiments using the A/B Testing tool or the web personalization engine - advanced segmentation (segments from CRM, GTM, weather API, etc) on the webpage or through exit-intent overlays. 4. Easily track KPIs or events such as cart abandonment rate, page engagement, number of clicks on certain links or page elements. 5. Sometimes you win, sometimes you learn: get the knowledge or keep the winning experiments. 6. Save the reports 7. Repeat

    Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastructure enables continuous iteration at scale to compound wins in conversion and engagement rates, ultimately generating ROI for your business. Our portfolio represents 1.2 Billion downloads of the mobile ecosystem while our technology services both globally-recognized Fortune 100 companies and start-up innovators in the market. On average, companies in the Apptimize portfolio experience double-digit growth against key business metrics within their first 5-10 tests.

    Ascend is an innovative conversion rate optimization solution that leverages the power of AI to evolve winning website designs. And because Ascend uses artificial intelligence, it does things other CRO tools can't. It's a unique approach to multivariate testing that allows users to test dozens of ideas simultaneously, compressing years worth of testing into a month or less. It lets marketers try all their concepts at once, even across multiple funnel pages, allowing them to leverage their creativity and get results quicker so they can try their next bright ideas sooner. It's more efficient at finding good ideas, pruning away the bad ones, and finding the combination of elements that produces the biggest uplift. Ascend is different. It's not just A/B. It's AI.

    Concurra is an all-in-one conversion rate optimization technology platform designed specifically around the needs of agencies. Concurra combines A/B testing, session, live mapping and heat mapping, into one easy to use tool that gives marketers the ability to manage multiple website from a single dashboard.

    Stop guessing what works for your website and start testing with Google Optimize — for free. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business. Optimize lets you make website changes and get set up to AB test in minutes. Now also integrated with Google Analytics and Google AdWords.

    live & breath conversion optimization, analytics and usability

    Landingi is an end-to-end landing page platform for digital marketers and agencies. We strongly believe that delivering a platform to build, publish and personalize landing pages as well as traffic sources will significantly help marketers achieve outstanding campaign results and keep costs reasonable. We provide all the tools to speed up and simplify the process of building, publishing, optimizing and managing landing pages on a large scale for the lead generation process. Landingi is integrated with leading marketing tools so that the marketer can take full advantage of his existing marketing stack and deliver high-quality leads.

    SiteGainer is a next generation A/B testing and conversion optimization platform.

    WhatUsersDo performs UX testing of websites. The tool provides you with videos of customers using and reviewing your website. Site owners can use feedback to identify bugs and improve user experience.

    Yieldify is a customer journey optimization company that brings personalization to the full customer journey. We combine award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. To date, we've influenced over 100 million sales through more than 200,000 journeys. We currently deliver customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Megabus.

    8Seconds offers solutions to optimize creative content in emails and landing pages.

    Adalysis is a PPC Management platform including analytics, AB testing, and real-time insights.

    Addue is a marketing automation tool for internet marketers and affiliates help to route, A/B tests, and conversion tracking.

    Atomatest, by Automaton, is testing platform that gives you a simple, automated way to test landing pages, campaigns and integrations. The tool helps you automate monitoring, test multiple different personas and variations, and sets recurrence to make sure everything is running as expected - all at scale. Atomatest is built for a business user but with the same powerful testing tools an SDET might use, allowing drop down configuration rather than code.

    Check What's Grabbing Users' Attention. First Impression Testing for UX Designers.

    Azetone offers UX analytics, A/B testing and personalization for iOS and Android apps.

    Blix Traffic is a WiFi based location analytics solution providing retailers, banks, auto dealerships, property and tourism venues with anonymous insights into customer engagement and behavior.

    Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers.

    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.

    The tool for A/B testing and personalization

    Checkbot for Chrome can test that your site follows 50+ SEO, speed and security web best practices.

    CloudEngage increases overall conversions and maximizes the ROI of AdWords, social media, and email marketing campaigns.

    Conductrics offers an API that allows users to create targeted, self-optimizing, customer-facing web and mobile applications.

    Convert Experiences is a fast, flicker free, GDPR compliant conversion rate optimization tool that doesn’t store any personal data. The preferred choice of SMEs and CRO agencies for the past decade, Convert Experiences offers advanced features for the technically savvy, 4X faster support for all its customers and A/B, split, multi-page, multivariate testing and personalization abilities from one user-friendly dashboard. Continuously updated with fixes and functionalities, Convert Experiences runs on 5000+ websites, has supported over 40 billion tests and personalizations, and is associated with brands like Sony, Conversion Rate Experts and Jabra.

    With ConverTiger you can see video recordings of what users do on your website. Spot roadblocks for your users - Fix the money-leaking issues - Convert them into happy customers. You need 0 money and less than a minute to start.

    Convertize is a conversion optimisation software built around consumer psychology to convert more of your visitors into buyers. Add predictive notifications to any page of your website in a single drag and drop, personalise user experience with SmartPlugins™, and implement and A/B test over 250 persuasion tactics using our SmartEditor™.

    CROmetrics is a Conversion Rate optimization agency.

    Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.

    Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.

    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that increases top line revenue growth. Leveraging advanced analytics and machine learning, ES Engage provides automated real-time insights that consider the customers journey, history (if available) and the retailers strategy.

    ExitIntel is a full service marketing software that specializes in boosting sales conversions for the e-commerce industry.

    Exit Monitor is a software designed to help small to large businesses convert their exiting website visitors into highly targeted leads.

    FunnelEnvy offers conversion optimization, testing, and analytics services.

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