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Best A/B Testing Software

Testing and personalization platforms test versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which encourages visitors to convert better. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these tools to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and web content management systems, and they integrate with digital analytics and heat maps software to track visitor behavior.

To qualify for inclusion in the A/B Testing Software category, a product must:

  • Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
  • Deploy multiple versions of any web content in real time
  • Perform split-URL experiments
  • Adjust and manage traffic volume to experiment variations
  • Provide tools for both technical and non-technical users to perform tests
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A/B Testing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare A/B Testing Software

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    Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.

    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that increases top line revenue growth. Leveraging advanced analytics and machine learning, ES Engage provides automated real-time insights that consider the customers journey, history (if available) and the retailers strategy.

    ExitIntel is a full service marketing software that specializes in boosting sales conversions for the e-commerce industry.

    Exit Monitor is a software designed to help small to large businesses convert their exiting website visitors into highly targeted leads.

    FunnelEnvy offers conversion optimization, testing, and analytics services.

    Iridize is a powerful Enterprise grade platform for flexible employee training and onboarding web users.

    Kameleoon creates predictive algorithms capable of personalizing websites in real time. Fast, agile and reliable: our personalization(A.I.) and A/B testing SaaS platform was designed so marketing teams can deliver optimized experiences to each of their visitors. It’s built with artificial intelligence capable of handling visitor data in real time and calculating your visitors’ probability to convert. Ranked 1st by “Les Echos” in the IT category of its “Growth Champions 2017” benchmark, Kameleoon records a 3-digit growth in customers, revenue, and employees. More than 400 companies have already successfully implemented Kameleoon’s user experience optimization solutions.

    Maxymizely is a web analytics system that provide general web analytics, A/B/N testing, traffic and crash analytics, it improve conversion rates (CRO) of mobile and web-based applications, for marketers and business owners.

    Our automated, cross-channel BI solution integrates with your CRM and digital ad channels, displaying all the important ROI metrics you need to be aware of. Giving you the key insights needed to optimize and scale your marketing ROI.

    MyGuide by EdCast is an in-app guidance and training platform, which helps your customers and employees complete any web or mobile task. MyGuide offers Machine Driven mode which allows Machine to auto-create tours (in more than 10 languages) and AI-assisted mode which can auto-suggest tours based on customer workflow. MyGuide even offers self-driving software mode to enterprise customers. Whether you are a training manager, marketer, product manager, customer care representative or change management administrator, MyGuide is a must-have solution that will drive your businesses forward at full speed. MyGuide works like a GPS for software and provides you contextual in-app help with Audio and Video and help your customers and employees focus on a specific app workflow. It helps a person to navigate on any web page or software and make him/her perform complex steps in easy ways. MyGuide is very simple to understand and easy to use as it requires you to install its extension on Google Chrome. There are three main use cases i.e. MyGuide Creator, MyGuide Player, and MyGuide Analyzer. 1. MyGuide Creator - In this mode, you can create guides by installing the MyGuide extension on Google Chrome as the extension is available on Google Chrome only. You can create interactive in-app guides for providing huge assistance to complete a specific task. You can create different types of steps like inline, message, video and branch step. Also, you can link guides, create push notifications and beacons when a user lands on a webpage. For understanding the working of MyGuide creator in a better way, you need to request a demo from here - 2. MyGuide Player - The MyGuide player works at the user’s end as it helps the user to understand how a website or software works. A user can play the guides for understanding how to complete any given task on any software. It is available as an Appexchange app and browser extension for Google Chrome, Internet Explorer, Firefox, Safari, and .JS file. Also, a user can download these guides in the following formats i.e. video file, ppt, gif, pdf, and plain text. 3. MyGuide Analyzer - MyGuide Analyzer is used for analytics purpose and keeps a record of user behavior when they are using MyGuide. Whether you are creating guides or playing the guides, MyGuide analyzer keeps a track record of each and every activity. You can see all the reports in the analytics section. Schedule a demo today and see how MyGuide can add enormous value to your business -

    Nelio is a tool for wordpress.

    OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer. Features include: • Self-service A/B/n testing: Build and launch tests at speed and scale across static and dynamic pages, single page apps, mobile sites, and more. • Multivariate testing and optimization: The most experienced testing experts worldwide tackle your toughest challenges and most profitable opportunities. • Targeting and personalization: Discover and deliver the content that works best for every visitor. • Analytics-as-a-Service: Customize dashboards and reports to your precise requirements. • Advanced segmentation and tracking: Track visits, unique visitors, views, bounce rates, and time spent, sliced by over 30 dimensions. • Integrations: Easily integrate with your analytics platform and pass custom variables into your tests.

    A simple survey tool with efficient analytics. Irrespective of the industry type you belong to, OPINIA Census will assist you in analyzing your target audience and work productively in the right direction. One platform, multiple solutions. So, not only you can draw decisions for your organization using this tool but also manage your survey recipients, broadcast them e-mails, SMS and send them rewards, little perks are justified for customer retention. It captures feedback from multiple channels; on premises & offline (Tablets & Smartphones) and on the web (Link, QR code, Unique code, in App). One can design intuitive surveys and quizzes from scratch in no time by simple import options or choose from our rich template gallery. Customize surveys, add rewards, get instant alerts, view real-time drill-down reports, broadcast E-Mail and SMS to respondents & resolve issues in no time.

    Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit

    Prayas Analytics provides A/B Testing solutions for brick and mortar businesses to test their stores.

    RaiseMetrics is an analytics software that provide key-understandings about app page in the Apple Store and on Google Play.

    Optimize key metrics for your apps or websites across all devices. Leverage AI to drive sustained quality improvements and growth. Pay only for results, not experiments, with the industry's first and only Performance Guarantee

    Enterprise grade full-service tag management platform at flat annual fee with free implementation and migration so your team can focus on boosting the bottom line.

    Track And Optimize Everything, Self Hosted & Fully Secured, Enterprise-Class Mobile Data, Easy Setup And Use, Heavy Traffic Tracking, Live Switch Technology

    Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.

    Thrive Optimize is the A/B testing plugin for WordPress.

    Triggerbee allows you to put together a Growth Stack of marketing tools without having to resort to large, monolithic cloud suites or platforms. By tying together best-of-breed tools you can collect data from your website, forms, chats, email marketing, CRM, E-Signing services and get deep customer insight which can be used for predictions, automations and targeted cross-channel communication. Triggerbee consists of 3 products: - Insights - Engage - Automate --------------------- Triggerbee Insights: With Triggerbee Insights, you can analyze the behavior of your customers, visitors and leads and see what they are interested in. The insights on their own are very useful for B2B companies looking to identify business opportunities and new leads, because you can identify what company visits your site, if they have a record in your CRM, and how they first found your website. You can for example send all the information from a visitor session along with their activity directly into your CRM and notify one of your sales people. --------------------- Triggerbee Engage: Triggerbee Engage lets you identify anonymous website visitors and turn them into business opportunities. You can create Conversion Widgets which lets you display a personalized message to your visitors based on their previous behavior, their segment, completed goals or based on referral sources. For eCommerce businesses: Get repeat business, send out reminders to previous customers who have abandoned their shopping cart or collect e-mail addresses from people who wants to buy a product currently out of stock. Give your best customers a special offer by displaying a popup only for them, or entice new visitors to act quickly by giving them an offer they can't refuse (because it's expiring soon!) --------------------- For B2B: Identify leads and business opportunities and send them to you sales team to follow up on. If you have sent out any proposals, include a tracking link to see what your prospect are mostly interested in. --------------------- For Publishers: Direct traffic across your network of websites to build new brands or display personalized messages to new readers to get them on your e-mail list. --------------------- Triggerbee Automate: Streamline your marketing and sales with workflows to bring your website, apps and customer data together. Fire a transactional mail when a visitor clicks a button or completes a specific goal, add a label on visitors who came from a specific campaign or send any lead into your integrated CRM or E-mail system with the click of a few buttons.

    Twik executes adaptive multivariate testing, providing your users with tailored content, based on their active interests & behaviors, creating an engaging experience to increase conversion and revenues

    10% conversion improvement or your money back. Our CRO experts compete to improve your websites performance and average a 28% uplift.

    UsabilityTools is a set of online tools that help optimize websites for higher conversion and better user experience.

    What if you could combine a Tag Manager with Analytics? Instead of tagging what to track, you could track when and for whom to add tags, and with what effect.

    Designed to provide actionable insights, increase customer engagement and boost revenue.

    Wigzo is an omnichannel personalization suite that works on artificial intelligence and advanced machine learning.

    ZoomLean is the all-in-one web enhancement suite. This platform features includes Email campaigning, Ad Retargeting, Content Discovery, Live Chat and Support Tools, Site Analytics & much more.

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