# Best A/B Testing Tools - Page 72

## How Many A/B Testing Tools Products Does G2 Track?

**Total Products under this Category:** 140

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank A/B Testing Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,800+ Authentic Reviews
- 140+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for A/B Testing Tools
 ![G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/a-b-testing-tools/grids.png?focus%5B%5D=15273&focus%5B%5D=4306&focus%5B%5D=152859&focus%5B%5D=4730&focus%5B%5D=19103&focus%5B%5D=3442&focus%5B%5D=16536&focus%5B%5D=340)

Highlighted products: LaunchDarkly, VWO Testing, Statsig, AB Tasty, Bloomreach, Omniconvert, Webflow, and Agentforce Marketing (formerly Salesforce Marketing Cloud).

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=statsig&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud)

**Sponsored**

### Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=630&secure%5Bchosen_at%5D=2026-08-25T21%3A52%3A31Z&secure%5Bdisplayable_resource_id%5D=1673&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1673&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Fpage%3D72&secure%5Btoken%5D=9da4a3c67118cb49ae87a194754d923e8278db237bafcdac13e76fcadca80eb0&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMV79RQJZ%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

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Similar Categories

- [Customer Journey Mapping](/categories/customer-journey-mapping)
- [Heatmap Tools](/categories/heatmap-tools)

- [Landing Page Builders](/categories/landing-page-builders)
- [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization)

- [Product Analytics](/categories/product-analytics)
- [Session Replay](/categories/session-replay)

[Browse A/B Testing Themes](/categories/a-b-testing-tools/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 3, 2026

A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion.

Marketers use A/B testing tools with [personalization software](https://www.g2.com/categories/personalization) to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) to track engagement, as well as [heatmap tools](https://www.g2.com/categories/heatmap-tools) and [session replay software](https://www.g2.com/categories/session-replay) to understand where users click and which website elements they interact with most.

Development and product teams can also use A/B testing tools with [feature management software](https://www.g2.com/categories/feature-management) to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics.

To qualify for inclusion in the A/B Testing category, a product must:

- Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation
- Deploy multiple versions of website content or webpage elements in real time
- Perform split-URL experiments
- Adjust and manage traffic volume to experiment with variations
- Provide tools for both technical and non-technical users to perform website experiments

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