# Best A/B Testing Tools - Page 13

## How Many A/B Testing Tools Products Does G2 Track?

**Total Products under this Category:** 126

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank A/B Testing Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,400+ Authentic Reviews
- 126+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for A/B Testing Tools
 ![G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/a-b-testing-tools/grids.png?focus%5B%5D=15273&focus%5B%5D=4306&focus%5B%5D=4730&focus%5B%5D=19103&focus%5B%5D=3442&focus%5B%5D=16536&focus%5B%5D=340&focus%5B%5D=145164)

Highlighted products: LaunchDarkly, VWO Testing, AB Tasty, Bloomreach, Omniconvert, Webflow, Agentforce Marketing (formerly Salesforce Marketing Cloud), and PostHog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=posthog)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=630&secure%5Bchosen_at%5D=2026-08-09T09%3A39%3A33Z&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3FhsCtaTracking%3D088000e6-ddd6-4def-aa4c-8115025cba3e%257C4fe2c4ab-dd2a-4d46-8a3a-88a8b1efd010%26page%3D13&secure%5Btoken%5D=bff523762d63538e3f74fcc4bd9fb8983f59570e23bfdf04b160d05db9522251&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

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Spotlight Categories

[Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

[Employee Recognition Software](https://www.g2.com/categories/employee-recognition)

[Email Marketing Software](https://www.g2.com/categories/email-marketing)

[E-Signature Software](https://www.g2.com/categories/e-signature)

[Compensation Management Software](https://www.g2.com/categories/compensation-management)

Similar Categories

- [Customer Journey Mapping](/categories/customer-journey-mapping)
- [Heatmap Tools](/categories/heatmap-tools)

- [Landing Page Builders](/categories/landing-page-builders)
- [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization)

- [Product Analytics](/categories/product-analytics)
- [Session Replay](/categories/session-replay)

[Browse A/B Testing Themes](/categories/a-b-testing-tools/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 3, 2026

A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion.

Marketers use A/B testing tools with [personalization software](https://www.g2.com/categories/personalization) to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) to track engagement, as well as [heatmap tools](https://www.g2.com/categories/heatmap-tools) and [session replay software](https://www.g2.com/categories/session-replay) to understand where users click and which website elements they interact with most.

Development and product teams can also use A/B testing tools with [feature management software](https://www.g2.com/categories/feature-management) to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics.

To qualify for inclusion in the A/B Testing category, a product must:

- Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation
- Deploy multiple versions of website content or webpage elements in real time
- Perform split-URL experiments
- Adjust and manage traffic volume to experiment with variations
- Provide tools for both technical and non-technical users to perform website experiments

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