# Best A/B Testing Tools - Page 12

## How Many A/B Testing Tools Products Does G2 Track?

**Total Products under this Category:** 126

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank A/B Testing Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,400+ Authentic Reviews
- 126+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for A/B Testing Tools
 ![G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/a-b-testing-tools/grids.png?focus%5B%5D=15273&focus%5B%5D=4306&focus%5B%5D=4730&focus%5B%5D=19103&focus%5B%5D=3442&focus%5B%5D=16536&focus%5B%5D=340&focus%5B%5D=145164)

Highlighted products: LaunchDarkly, VWO Testing, AB Tasty, Bloomreach, Omniconvert, Webflow, Agentforce Marketing (formerly Salesforce Marketing Cloud), and PostHog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=posthog)

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### Warmy

Auto all-in-one tool for email deliverability to make your Email Channel Reliable. Warmy.io is a tool designed to enhance email deliverability by raising your email reputation to ensure your emails avoid the spam folder. The platform offers automated warm-up with the help of "Adeline", their AI engine. Users can connect their mailbox and let the system warm it up at an optimal pace, analyzing hundreds of parameters daily, interacting with real people on your behalf, and ensuring your emails reach the inbox. The platform provides a clear and transparent process, allowing users to stay informed and in control with tools like the Email Deliverability Checker, Email Health Checker, and Email Template Checker. Warmy.io can also be integrated with various popular tools and platforms such as Gmail, Outlook, Sendgrid, Mailchimp, Salesforce, and many more. The website showcases testimonials from satisfied customers and offers a 7-day trial without the need for a credit card.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=630&secure%5Bchosen_at%5D=2026-08-09T14%3A24%3A27Z&secure%5Bdisplayable_resource_id%5D=1392&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=157194&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=157194&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3FhsCtaTracking%3D088000e6-ddd6-4def-aa4c-8115025cba3e%257C4fe2c4ab-dd2a-4d46-8a3a-88a8b1efd010%26page%3D12&secure%5Btoken%5D=dda731ae8b6bcd31bb659534b3a87c2eba6498ce676c555aa848bd36a86f0397&secure%5Burl%5D=https%3A%2F%2Fwww.warmy.io%2F%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3Dtier1_categories&secure%5Burl_type%5D=custom_url)

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- [1](/categories/a-b-testing-tools?hsCtaTracking=088000e6-ddd6-4def-aa4c-8115025cba3e%7C4fe2c4ab-dd2a-4d46-8a3a-88a8b1efd010&order=g2_score#product-list)
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Spotlight Categories

[Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm)

[Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor)

[Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

[Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

Similar Categories

- [Customer Journey Mapping](/categories/customer-journey-mapping)
- [Heatmap Tools](/categories/heatmap-tools)

- [Landing Page Builders](/categories/landing-page-builders)
- [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization)

- [Product Analytics](/categories/product-analytics)
- [Session Replay](/categories/session-replay)

[Browse A/B Testing Themes](/categories/a-b-testing-tools/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 3, 2026

A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion.

Marketers use A/B testing tools with [personalization software](https://www.g2.com/categories/personalization) to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) to track engagement, as well as [heatmap tools](https://www.g2.com/categories/heatmap-tools) and [session replay software](https://www.g2.com/categories/session-replay) to understand where users click and which website elements they interact with most.

Development and product teams can also use A/B testing tools with [feature management software](https://www.g2.com/categories/feature-management) to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics.

To qualify for inclusion in the A/B Testing category, a product must:

- Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation
- Deploy multiple versions of website content or webpage elements in real time
- Perform split-URL experiments
- Adjust and manage traffic volume to experiment with variations
- Provide tools for both technical and non-technical users to perform website experiments

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