# Best A/B Testing Tools for Small Business - Page 2

## How Many A/B Testing Tools Products Does G2 Track?

**Total Products under this Category:** 127

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank A/B Testing Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,300+ Authentic Reviews
- 127+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for A/B Testing Tools
 ![G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/a-b-testing-tools/grids.png?focus%5B%5D=145164&focus%5B%5D=16536&focus%5B%5D=4306&focus%5B%5D=3442&focus%5B%5D=15394&focus%5B%5D=1320377&focus%5B%5D=68577&focus%5B%5D=4730)

Highlighted products: PostHog, Webflow, VWO Testing, Omniconvert, Moosend, Varify.io®, EngageBay, and AB Tasty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=posthog&focus%5B%5D=webflow&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=omniconvert&focus%5B%5D=moosend&focus%5B%5D=varify-io&focus%5B%5D=engagebay&focus%5B%5D=ab-tasty&segment=small-business)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=630&secure%5Bchosen_at%5D=2026-08-02T21%3A58%3A19Z&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%2Fsmall-business%3Fpage%3D2%26segment%3Dsmall-business&secure%5Btoken%5D=83d6d6bb12027b217b0cabfc167d007a51117c15bcf296b616e9f39ef12413e4&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.5/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 8.4/10 (Category avg: 7.5/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
899 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/moengage-review-12111630)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

**Average Rating:** 4.2/5.0

**Total Reviews:** 401

#### How Do G2 Users Rate Optimizely Web Experimentation?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.2/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.4/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 6.4/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Optimizely Web Experimentation?

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Company Website:** www.optimizely.com
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely  
28,791 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,650 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Product Manager
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 47% Medium, 30% Large

#### What Do G2 Reviewers Say About Optimizely Web Experimentation?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **intuitive interface** of Optimizely Web Experimentation, facilitating effortless A/B testing and optimization.
- Users love the **simple interface** of Optimizely Web Experimentation, facilitating easy management of complex A/B tests.
- Users value the **easy setup** of Optimizely, enabling effortless A/B testing and digital experience optimization.
- Users value the **robust features** of Optimizely Web Experimentation, balancing ease of use with advanced configuration options.
- Users value the **ease of running A/B tests** with Optimizely, making optimization straightforward without developer dependency.

##### Cons

- Users find the platform's **steep learning curve** challenging, requiring prior knowledge for effective experimentation setup.
- Users find Optimizely Web Experimentation's interface to be **difficult to learn** , necessitating assistance for effective use.
- Users find Optimizely Web Experimentation to have a **steep learning curve** , requiring technical knowledge for effective use.
- Users face **testing difficulties** with backlog management and interpreting metrics, hindering the overall experimentation process.
- Users find that **coding difficulties** complicate the setup of experiments, requiring more development work than anticipated.

#### What Are Recent G2 Reviews of Optimizely Web Experimentation?

**["Simple, Fast Experimentation Backed by Real Data"](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12607590)**

**Rating:** 4.5/5.0 stars

_— Sai Anusha K._

[Read full review](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12607590)

**["Effortless A/B Testing with Easy Setup"](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12707211)**

**Rating:** 4.0/5.0 stars

_— Emin U._

[Read full review](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12707211)

#### What Are G2 Users Discussing About Optimizely Web Experimentation?

- [What is Optimizely Web Experimentation used for?](https://www.g2.com/discussions/what-is-optimizely-web-experimentation-used-for)
- [What is feature flags in DevOps?](https://www.g2.com/discussions/what-is-feature-flags-in-devops)
- [What is a feature test?](https://www.g2.com/discussions/what-is-a-feature-test)
- [What is feature management?](https://www.g2.com/discussions/what-is-feature-management)
- [What is optimizely used for?](https://www.g2.com/discussions/optimizely-web-experimentation-what-is-optimizely-used-for)

### [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews)

ClickFunnels is a sales funnel software platform that helps entrepreneurs, small business owners, and marketers build and manage their online sales process from a single tool. Instead of managing separate software for landing pages, email, checkout, and follow-up, members can build and launch a complete sales funnel in one place. The platform is built for people who want to sell online but do not have a background in web design or coding. Members can get a funnel live using pre-built templates and a drag-and-drop editor, without writing a single line of code. ClickFunnels supports a range of business types and use cases, including: - Building sales pages and lead capture forms that convert visitors into customers - Selling digital products, online courses, and membership sites - Running email marketing campaigns and automated follow-up sequences - Managing an ecommerce store with checkout, upsells, and order management - Tracking funnel performance with built-in analytics The platform also connects with third-party tools through integrations and a public API, and includes built-in AI tools for writing and funnel building. Training resources are included across all plans, with access to a library of tutorials and onboarding support. ClickFunnels has over 100,000 members and more than 1 million sales funnels created on the platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 384

#### How Do G2 Users Rate ClickFunnels?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.7/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 9.0/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 8.1/10 (Category avg: 7.5/10)

#### Who Is the Company Behind ClickFunnels?

- **Seller:** [ClickFunnels](https://www.g2.com/sellers/clickfunnels)
- **Year Founded:** 2013
- **HQ Location:** Eagle, ID
- **Twitter:** @clickfunnels  
25,076 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8ffb8f2837febc54aaae11a66d8a324e382d7bf687aaec54bece6a24b9b8212&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7793713%2F&secure%5Burl_type%5D=linkedin_company_website)  
419 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 95% Small, 4% Medium

#### What Do G2 Reviewers Say About ClickFunnels?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ClickFunnels' **ease of use** exceptional, facilitating quick setup and efficient campaign management with excellent support.
- Users find the **easy setup** of ClickFunnels invaluable for quickly launching and managing high-converting sales funnels.
- Users value the **flexible, all-in-one platform** of ClickFunnels, enhancing efficiency in building and managing sales funnels.
- Users value the **flexibility** of ClickFunnels for creating customizable, efficient marketing solutions and sales funnels.
- Users find **implementation easy** with ClickFunnels, benefiting from its fast setup and responsive customer support.

##### Cons

- Users face a **steep learning curve** with ClickFunnels, finding advanced features and settings challenging to navigate initially.
- Users find ClickFunnels **lacking essential features** , resulting in frustration due to its substandard tools and missing functionalities.
- Users find a **steep learning curve** with ClickFunnels, especially when navigating its complex features and settings.
- Users report numerous **bug issues** with ClickFunnels, citing early release flaws and frustrating basic functionality.
- Users find the **complex features** of ClickFunnels daunting, leading to potential mistakes in site management.

#### What Are Recent G2 Reviews of ClickFunnels?

**["Easy-to-Implement ClickFunnels Funnels That Boost Order Size"](https://www.g2.com/survey_responses/clickfunnels-review-12663289)**

**Rating:** 5.0/5.0 stars

_— JT M._

[Read full review](https://www.g2.com/survey_responses/clickfunnels-review-12663289)

**["Powerful funnel platform with fast AI-driven setup for agencies"](https://www.g2.com/survey_responses/clickfunnels-review-12329803)**

**Rating:** 4.5/5.0 stars

_— Christian K._

[Read full review](https://www.g2.com/survey_responses/clickfunnels-review-12329803)

#### What Are G2 Users Discussing About ClickFunnels?

- [What is ClickFunnels used for?](https://www.g2.com/discussions/what-is-clickfunnels-used-for)
- [How do I use ClickFunnels for free?](https://www.g2.com/discussions/how-do-i-use-clickfunnels-for-free) - 1 comment
- [What is the cost of ClickFunnels?](https://www.g2.com/discussions/what-is-the-cost-of-clickfunnels)
- [Are ClickFunnels worth it?](https://www.g2.com/discussions/are-clickfunnels-worth-it) - 1 comment
- [What do you get with ClickFunnels?](https://www.g2.com/discussions/what-do-you-get-with-clickfunnels) - 1 comment

### [Manago AI](https://www.g2.com/products/manago-ai/reviews)

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

**Average Rating:** 4.4/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Manago AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.1/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 7.6/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 7.2/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Manago AI?

- **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai)
- **Year Founded:** 2011
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website)  
347 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Automation Specialist, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Manago AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs.
- Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly.
- Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership.
- Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively.
- Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency.

##### Cons

- Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup.
- Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively.
- Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access.
- Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly.
- Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools.

#### What Are Recent G2 Reviews of Manago AI?

**["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)**

**Rating:** 4.0/5.0 stars

_— Paulina ._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320)

**["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)**

**Rating:** 5.0/5.0 stars

_— Martyna K._

[Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615)

#### What Are G2 Users Discussing About Manago AI?

- [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for)

### [Instapage](https://www.g2.com/products/instapage/reviews)

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.

**Average Rating:** 4.3/5.0

**Total Reviews:** 507

#### How Do G2 Users Rate Instapage?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 7.4/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.1/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 6.1/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Instapage?

- **Seller:** [airSlate](https://www.g2.com/sellers/airslate)
- **Company Website:** www.airslate.com
- **Year Founded:** 2006
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @airSlate  
1,234 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a387d416c91f548c7ca2da354b11b960ce5fed9453c45cce8a37df86af1daf78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairslate%2F&secure%5Burl_type%5D=linkedin_company_website)  
798 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Instapage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Instapage's **ease of use** remarkable, enabling quick creation of professional landing pages effortlessly.
- Users value the **superior optimization and extensive block library** of Instapage, enhancing landing page creation efficiency.
- Users love the **easy creation** of landing pages on Instapage, benefiting from its intuitive drag-and-drop editor.
- Users find Instapage's **intuitive interface** exceptional for quickly creating beautiful landing pages with ease.
- Users love the **easy setup** of Instapage, enabling quick navigation and a smooth start to their projects.

##### Cons

- Users find the **unintuitive interface** of Instapage frustrating, making even simple tasks difficult and time-consuming.
- Users desire more **customization options** in Instapage, finding mobile adaptations cumbersome and detrimental to user experience.
- Users find the **limited features** of Instapage restrict their editing capabilities and affect the overall user experience.
- Users express a desire for **missing features** like improved integration options and better customization for landing pages.
- Users find **UX improvement necessary** as controls are unintuitive and mobile customization complicates the experience.

#### What Are Recent G2 Reviews of Instapage?

**["Effortless Landing Pages with Top-Notch Support"](https://www.g2.com/survey_responses/instapage-review-4868415)**

**Rating:** 5.0/5.0 stars

_— Beverly L._

[Read full review](https://www.g2.com/survey_responses/instapage-review-4868415)

**["Outstanding Support, Intuitive Builder, and Reliable Integrations"](https://www.g2.com/survey_responses/instapage-review-12767568)**

**Rating:** 4.0/5.0 stars

_— Ethan S._

[Read full review](https://www.g2.com/survey_responses/instapage-review-12767568)

#### What Are G2 Users Discussing About Instapage?

- [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment

### [Convert Experiences](https://www.g2.com/products/convert-experiences/reviews)

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. 🔒 Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. HubSpot, Sony, Virgin Mobile, Manscaped, CroMetrics, OnlineDialogue and Speero among others trust Convert to deliver precise, accurate and dependable experiments. Enterprise power. SMB-friendly pricing. Human support. Just better experiments. Convert Feature Capabilities 🧫 A/B & Multivariate Testing • Classic A/B, A/A, split URL, multivariate, and multipage tests • Visual Editor to create experiments without developer involvement • 5 code editors for those who are ambitious with what they test • Advanced targeting (device, geo, behavior, custom JS, cookies, UTM, IP) • Revenue and goal tracking (GA4, Shopify, WooCommerce, custom setups) • One-page and cross-domain testing to validate complex funnels • Multi-arm bandit tests with three algorithms • Flicker-free loading (FOOC mitigation) baked in to prevent skewing results 🤹 Personalization & Segmentation • Dynamic content personalization at scale • Multi-page personalization for the full buyer journey • Audience rules based on behavior, traffic source, or device • Ability to activate data in 3rd party platforms to trigger tests 📡 Regex support for advanced URL targeting • Performance & Reliability • Built on Akamai CDN for global speed and 99.99% uptime • Minimal impact on load times (10–200ms) • True randomized traffic distribution for statistical accuracy 📊 Analytics & Reporting • Real-time experiment performance dashboards • Built-in QA toolkit (preview mode, traffic allocation controls) • 90+ integrations with analytics & marketing tools (GA4, Segment, HubSpot, Hotjar, etc.) 🏋️‍♀️ Integrations & Tech-Stack Fit • Seamless Shopify & WooCommerce integrations (supports headless stores) • API-first architecture for custom workflows & automation • Easy plug-and-play with major analytics & martech platforms 🚔 Security & Compliance • GDPR, CCPA compliance • Privacy-first: Convert never sells or misuses customer data • Enterprise-grade security and data handling 🩼 Support & Enablement • Real human support via live chat, email, and dedicated agency partner channels • Transparent, predictable pricing — no hidden fees • Robust documentation, toolkits, and educational resources to help teams scale Convert is the sidekick you need on your experimentation journey. More than an A/B testing tool, we take pride in being the ecosystem that supports all the pillars of experimentation maturity & success. PS: Being the platform that's all about making things better ... How could we leave the planet out? Our 'plans for the planet' commitment means we donate 10% of our topline revenue to green projects run by TIST, Stripe & Patagonia. PPS: Convert is both ISO 27001 and SOC-2 compliant.

**Average Rating:** 4.6/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Convert Experiences?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 9.4/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 7.1/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Convert Experiences?

- **Seller:** [Convert.com](https://www.g2.com/sellers/convert-com)
- **Company Website:** www.convert.com
- **Year Founded:** 2008
- **HQ Location:** Walnut, CA
- **Twitter:** @Convert  
4,594 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5e020c577eac222a7dbb4c6327d62e8086b6b5d268b1991a057425ff86d33fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F209355%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 53% Small, 39% Medium

#### What Do G2 Reviewers Say About Convert Experiences?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Convert Experiences, highlighting its straightforward setup and management capabilities.
- Users value the **excellent and responsive customer support** of Convert Experiences, enhancing their overall user experience.
- Users appreciate the **easy setup** of Convert Experiences, allowing for quick implementation and seamless integration into websites.
- Users appreciate the **ease of use and comprehensive features** of Convert Experiences for effective A/B testing.
- Users value the **effective experimentation capabilities** of Convert Experiences, leading to significant improvements in conversion rates.

##### Cons

- Users note a **lack of API integration** , which limits functionality with other tools like Google Ads and heatmaps.
- Users find the **subscription options limiting** and face challenges with niche applications and iframe experiments.
- Users find the **time-consuming delays** in updates and test deployments frustrating, impacting their development process.
- Users find **tracking issues** with Convert Experiences challenging, noting difficulties in revenue tracking and goal management.
- Users report encountering **numerous bug issues** with Convert Experiences, though support responds quickly to address them.

#### What Are Recent G2 Reviews of Convert Experiences?

**["Convert Experiences: versatile, intuitive, and robust for testing and optimization"](https://www.g2.com/survey_responses/convert-experiences-review-12569385)**

**Rating:** 5.0/5.0 stars

_— Rafael d._

[Read full review](https://www.g2.com/survey_responses/convert-experiences-review-12569385)

**["Intuitive A/B Testing with Seamless Setup"](https://www.g2.com/survey_responses/convert-experiences-review-12761619)**

**Rating:** 4.5/5.0 stars

_— Eamonn W._

[Read full review](https://www.g2.com/survey_responses/convert-experiences-review-12761619)

#### What Are G2 Users Discussing About Convert Experiences?

- [What is Convert Experiences used for?](https://www.g2.com/discussions/what-is-convert-experiences-used-for)

### [Optibase](https://www.g2.com/products/optibase/reviews)

Optibase offers a native way to set up A/B tests and split tests in the Webflow Designer within minutes without impacting your website loading performance. Make data-driven decisions: Say goodbye to guessing and hello to data-driven decisions with Optibase's A/B and split testing app for Webflow. Test everything from copy to design or even entire pages and improve your conversions. Customizable tracking for every element: Easily track click events and form submissions to measure variation performance. It's as simple as creating a conversion in our Webflow app and connecting it to the element you want to measure. Track and measure your way to higher conversions: We built both a Webflow app and a web app - our web app is convenient to use since you can track the performance of your tests without having to open Webflow and navigate to the specific project in a designer. Ongoing support: Professional support backed by a team of passionate developers, making regular improvements to our product. We're always happy to hear your feedback and suggestions, so make sure to reach out!

**Average Rating:** 4.6/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Optibase?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 7.8/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.1/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 5.3/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Optibase?

- **Seller:** [Flowout](https://www.g2.com/sellers/flowout)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f15916d8e73deed412201156b4341d4e1b11fa78e4c053ae47707d92efd63104&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptibasehq%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 84% Small, 16% Medium

#### What Do G2 Reviewers Say About Optibase?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Optibase, finding it simple to set up and configure for various tests.
- Users highlight the **easy setup** of Optibase, making configuration and data tracking a breeze.
- Users praise the **quick setup** of Optibase, appreciating its simplicity and ease of use for tracking data.
- Users value the **quick customer support** from Optibase, enhancing their overall experience with the tool.
- Users find Optibase to be **affordable and easy to use** , making it a great choice for web testing.

##### Cons

- Users struggle with **testing difficulties** due to finicky event connections and visibility of deleted conversions when associating new tests.
- Users experience significant **bug issues** with Optibase, leading to unreliable results and frustrating customer service interactions.
- Users find the **confusion with connecting conversion events** frustrating, making it difficult to manage tests effectively.
- Users find the pricing of Optibase **expensive** and perceive a lack of clarity in the model.
- Users feel the **reporting is inadequate** , leading to confusion and a lack of clarity in the pricing model.

#### What Are Recent G2 Reviews of Optibase?

**["Best CRO tool for Webflow"](https://www.g2.com/survey_responses/optibase-review-11385092)**

**Rating:** 5.0/5.0 stars

_— Corey H._

[Read full review](https://www.g2.com/survey_responses/optibase-review-11385092)

**["The A/B testing tool Webflow has been missing"](https://www.g2.com/survey_responses/optibase-review-11498239)**

**Rating:** 5.0/5.0 stars

_— Alexandre T._

[Read full review](https://www.g2.com/survey_responses/optibase-review-11498239)

### [Fibr AI](https://www.g2.com/products/fibr-ai/reviews)

Fibr AI is an agentic website optimization platform that transforms websites into adaptive, revenue-driving experiences. As marketing has become increasingly dynamic and intent-driven, the website - the layer where traffic converts to revenue has failed to keep pace. Fibr closes that gap by turning every URL into an intelligent agent that learns, personalizes, and self-optimizes in real time for both human visitors and AI-driven traffic. Built for enterprise scale, Fibr connects marketing intent to on-site performance through deep integration with leading analytics, advertising, and CRM platforms, including GA4, GTM, Salesforce, Adobe, Google Ads, and Meta. The platform is SOC 2 and ISO 27001 certified, GDPR, CCPA and HIPAA compliant. Fibr AI is already trusted by Fortune 50 banks and global enterprises across banking, financial services, telecom, and healthcare.

**Average Rating:** 4.6/5.0

**Total Reviews:** 133

#### How Do G2 Users Rate Fibr AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 9.2/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.9/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 8.9/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Fibr AI?

- **Seller:** [Fibr AI](https://www.g2.com/sellers/fibr-ai)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **Twitter:** @fibr\_ai  
811 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84a0058823bf918050cfeffb76f1626500eb1a310c6c8067e1f2ba6e0e77b1f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibrai&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 40% Large, 37% Medium

#### What Do G2 Reviewers Say About Fibr AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Fibr AI highly **easy to use** , seamlessly enabling dynamic page personalization and efficient integration with custom setups.
- Users appreciate the **ease of personalization** with Fibr, enabling efficient and varied landing page creation for campaigns.
- Users benefit from **personalized landing pages** that enhance content quality and improve click rates effectively.
- Users value the **automation capabilities** of Fibr AI, facilitating effortless personalization of landing pages for campaigns.
- Users value the **efficiency** of Fibr AI, saving hours on reporting and optimizing campaigns effortlessly.

##### Cons

- Users often experience a **learning curve** that can delay understanding and setting up Fibr AI features efficiently.
- Users note the **need for improvement** in Fibr AI's preview and image AI creation features for better accuracy.
- Users find the **difficult setup** process requires significant coordination and assistance from the Fibr team during onboarding.
- Users find a need for **missing features** like better previews and automation in Fibr AI's personalization process.
- Users wish for **more customization options** in Fibr AI, particularly for deeper and more personalized reports.

#### What Are Recent G2 Reviews of Fibr AI?

**["Signups kept increasing after using Fibr"](https://www.g2.com/survey_responses/fibr-ai-review-11487149)**

**Rating:** 4.5/5.0 stars

_— Tanu M._

[Read full review](https://www.g2.com/survey_responses/fibr-ai-review-11487149)

**["We took a bet on Fibr and it was worth it"](https://www.g2.com/survey_responses/fibr-ai-review-11498008)**

**Rating:** 4.5/5.0 stars

_— Sagnik C._

[Read full review](https://www.g2.com/survey_responses/fibr-ai-review-11498008)

### [Leadpages](https://www.g2.com/products/leadpages/reviews)

Leadpages® is an AI-powered landing page builder and conversion optimization platform built to help small businesses and marketers launch faster, convert more traffic, and grow without the usual complexity. Create branded landing pages in minutes, then let Leadpages keep improving them with AI-powered A/B testing, optimization, personalization, and visitor insights. From lead capture and checkout to heatmaps and conversion tracking, Leadpages gives you the tools to build, test, and optimize in one place. Whether you're running paid campaigns, growing your email list, or launching a new offer, Leadpages helps you go from idea to live page fast and then works behind the scenes to help that page perform better over time. Since 2012, Leadpages has helped tens of thousands of businesses grow online. Today, with AI built into the platform, Leadpages helps you do more than publish pages. It helps you launch smarter, test continuously, and turn more visitors into customers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 227

#### How Do G2 Users Rate Leadpages?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.8/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 9.7/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 8.9/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Leadpages?

- **Seller:** [Leadpages](https://www.g2.com/sellers/leadpages)
- **Year Founded:** 2012
- **HQ Location:** Minneapolis, MN
- **Twitter:** @Leadpages  
26,807 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1de3b6834167183eec3faf65ab33a676decc2d1db9603f5bbc917ef17519218a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3264767%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 89% Small, 9% Medium

#### What Do G2 Reviewers Say About Leadpages?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of creation** with Leadpages, allowing quick setup of mobile-ready sites and custom features.
- Users appreciate the **responsive customer support** of Leadpages, providing clear answers and product knowledge.
- Users value the **drag-and-drop functionality** of Leadpages for quickly creating mobile-ready sites with ease.
- Users value the **ease of use** of Leadpages, enabling quick setup of mobile-ready sites with excellent support.
- Users appreciate the **easy creation** of pages on Leadpages, ensuring consistent referral emails and website presence.

##### Cons

- Users find **editing issues** with older templates and limited built-in image flexibility, but workaround solutions are available.
- Users feel Leadpages can be **expensive** , especially with costs that escalate due to template and landing page limits.
- Users find **landing page issues** frustrating, especially with unexpected costs and missed communications impacting their workflow.
- Users note the **limited features** of Leadpages, wishing for more flexibility in image editing options.
- Users desire more **flexibility with image editing** in Leadpages, but find the available templates sufficient for their needs.

#### What Are Recent G2 Reviews of Leadpages?

**["Powerful Landing Pages and Lead Generation in One Platform"](https://www.g2.com/survey_responses/leadpages-review-12467676)**

**Rating:** 4.0/5.0 stars

_— Dawson B._

[Read full review](https://www.g2.com/survey_responses/leadpages-review-12467676)

**["Quick/Easy/Fast and Mobile-Ready Sites with Helpful people"](https://www.g2.com/survey_responses/leadpages-review-12219044)**

**Rating:** 5.0/5.0 stars

_— Justin V._

[Read full review](https://www.g2.com/survey_responses/leadpages-review-12219044)

#### What Are G2 Users Discussing About Leadpages?

- [What is Leadpages used for?](https://www.g2.com/discussions/what-is-leadpages-used-for)

### [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews)

Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair.

**Average Rating:** 4.8/5.0

**Total Reviews:** 222

#### How Do G2 Users Rate Webtrends Optimize?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 9.2/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 7.3/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Webtrends Optimize?

- **Seller:** [Webtrends Optimize](https://www.g2.com/sellers/webtrends-optimize)
- **Company Website:** www.webtrends-optimize.com
- **Year Founded:** 2000
- **HQ Location:** Egham, GB
- **Twitter:** @WTOptimize  
189 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=47fcb088ac7ec66a2281076d7b39ffdf47486471215ada07db7ff4560eff8360&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11830293%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
- **Company Size:** 41% Medium, 40% Small

#### What Do G2 Reviewers Say About Webtrends Optimize?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Webtrends Optimize, making setup and testing quick and straightforward.
- Users appreciate the **excellent customer support** from Webtrends Optimize, ensuring quick and thorough assistance at all times.
- Users value the **helpful support team** at Webtrends Optimize, appreciating their responsiveness and willingness to assist.
- Users appreciate the **clean and user-friendly UI** of Webtrends Optimize, enhancing navigation and overall workflow efficiency.
- Users appreciate the **clear insights** provided by Webtrends Optimize, enhancing their ability to make informed decisions.

##### Cons

- Users find the **learning curve steep** , as the UI can be clunky and advanced features challenging to navigate.
- Users find **difficult learning** curves in Webtrends Optimize, particularly with custom goals and the advanced editor's complexity.
- Users find the **learning difficulty** of Webtrends Optimize frustrating, particularly with the advanced features and documentation.
- Users note a **steep learning curve** with Webtrends Optimize, particularly for those without a technical background.
- Users find the **poor interface design** of Webtrends Optimize challenging, affecting navigation and ease of use.

#### What Are Recent G2 Reviews of Webtrends Optimize?

**["Webtrends Optimize: Fast, Intuitive Testing with Best-in-Class Value and Support"](https://www.g2.com/survey_responses/webtrends-optimize-review-12963767)**

**Rating:** 5.0/5.0 stars

_— Jake L._

[Read full review](https://www.g2.com/survey_responses/webtrends-optimize-review-12963767)

**["User-Friendly with an Exceptionally Helpful Service Desk"](https://www.g2.com/survey_responses/webtrends-optimize-review-13122736)**

**Rating:** 4.5/5.0 stars

_— Verified User in Leisure, Travel & Tourism_

[Read full review](https://www.g2.com/survey_responses/webtrends-optimize-review-13122736)

#### What Are G2 Users Discussing About Webtrends Optimize?

- [What is Webtrends Optimize used for?](https://www.g2.com/discussions/what-is-webtrends-optimize-used-for)

### [Plerdy](https://www.g2.com/products/plerdy/reviews)

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟

**Average Rating:** 4.7/5.0

**Total Reviews:** 317

#### How Do G2 Users Rate Plerdy?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.4/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 7.5/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 8.8/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Plerdy?

- **Seller:** [Plerdy](https://www.g2.com/sellers/plerdy)
- **Year Founded:** 2017
- **HQ Location:** Lviv, Lvivska
- **Twitter:** @plerdy\_com  
111 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78cf4b89895e8e68f35e00f4d3c5bc260462bfd5c16cd12a95c7c82e30dc9c63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18210042%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 6% Medium

#### What Do G2 Reviewers Say About Plerdy?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **insights from heatmaps** in Plerdy, finding it a valuable resource for visitor behavior analysis.
- Users find Plerdy's **ease of use** exceptional, with intuitive features streamlining website optimization effortlessly.
- Users value Plerdy for its **deep insights into user behavior** , enhancing website optimization and overall experience.
- Users value the **comprehensive SEO optimization** features of Plerdy, enhancing their understanding of user behavior effectively.
- Users find Plerdy's **easy setup** process smooth and appreciate the responsive support provided when needed.

##### Cons

- Users find the **learning curve steep** due to numerous features and overwhelming dashboard, complicating navigation initially.
- Users find Plerdy's **steep learning curve** challenging, especially with advanced features and a busy dashboard.
- Users find the **complexity** of Plerdy challenging due to its multitude of features and less intuitive interface.
- Users desire a **smoother and simpler interface** for Plerdy, as current UI choices can be puzzling.
- Users find Plerdy's interface **not intuitive** , with a busy dashboard and features that require effort to understand.

#### What Are Recent G2 Reviews of Plerdy?

**["Like it because of the ease of use"](https://www.g2.com/survey_responses/plerdy-review-10655449)**

**Rating:** 5.0/5.0 stars

_— Rassul T._

[Read full review](https://www.g2.com/survey_responses/plerdy-review-10655449)

**["Tracking is all what it takes. Plerdy does that and much more!"](https://www.g2.com/survey_responses/plerdy-review-7234470)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/plerdy-review-7234470)

#### What Are G2 Users Discussing About Plerdy?

- [What is Plerdy used for?](https://www.g2.com/discussions/what-is-plerdy-used-for) - 1 comment

### [Harness Platform](https://www.g2.com/products/harness-platform/reviews)

Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as Code Management, and Chaos Engineering tools. We are a software delivery platform that helps developers and infrastructure engineers build and ship code for cloud and on-premise projects. We automate the continuous integration and continuous delivery (CI/CD) process to help teams build faster, ship more frequently, and improve quality, efficiency, and governance. We help companies in four key areas: Number one, we accelerate innovation through DevOps modernization. We provide an approach for software delivery that automates processes, reduces manual interventions, consolidates tools, and accelerates time-to-market for new products, features, and fixes. Number two, we improve developer experience. We give you the ability to attract, retain, and onboard high-caliber engineering talent while fostering a culture of continuous innovation and improvement. Number three, we secure software delivery. We give you the ability to integrate security into every phase of the SDLC. And last but not least is, we optimize cloud costs. We give you the ability to eliminate waste and to ensure that appropriate cloud resources are allocated at the right place at the right time.

**Average Rating:** 4.6/5.0

**Total Reviews:** 301

#### How Do G2 Users Rate Harness Platform?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.0/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.8/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 6.4/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Harness Platform?

- **Seller:** [Harness](https://www.g2.com/sellers/harness-25016f40-e80f-4417-bea8-39412055d17a)
- **Company Website:** harness.io
- **Year Founded:** 2018
- **HQ Location:** San Francisco
- **Twitter:** @HarnessWealth  
1,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbec562b1d7a892f3293de88d17cc0509949905a19856805c612616710bc3a7d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fharnessinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,701 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, DevOps Engineer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 43% Large, 37% Medium

#### What Do G2 Reviewers Say About Harness Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Harness Platform, making implementation and configuration seamless and efficient.
- Users value the **ease of use and flexibility** in targeting features within the Harness Platform.
- Users appreciate the **user-friendly interface** of Harness Platform for easily managing and deploying feature flags.
- Users find the **easy setup** of Harness Platform quick and efficient, leading to immediate cost savings and satisfaction.
- Users value the **easy integrations** with SSO and tools that streamline software delivery on the Harness Platform.

##### Cons

- Users note a **lack of multiple filters** in Harness Platform, limiting flexibility for advanced customization and usability.
- Users face **limitations in configuration management** , including issues with renaming and deleting toggles that complicate usability.
- Users note a **lack of multiple filters** and missing features in the Harness Platform, limiting its overall usability.
- Users find the **steep learning curve** challenging, particularly due to complicated settings and insufficient documentation.
- Users find the **UI complex and clunky** , which can complicate the overall user experience with the platform.

#### What Are Recent G2 Reviews of Harness Platform?

**["End-to-End DevOps Automation with Powerful, Flexible CI/CD Pipelines"](https://www.g2.com/survey_responses/harness-platform-review-13164505)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/harness-platform-review-13164505)

**["Harness - World of automation"](https://www.g2.com/survey_responses/harness-platform-review-11792426)**

**Rating:** 4.5/5.0 stars

_— Sunil A._

[Read full review](https://www.g2.com/survey_responses/harness-platform-review-11792426)

#### What Are G2 Users Discussing About Harness Platform?

- [What is Harness Continuous Delivery used for?](https://www.g2.com/discussions/what-is-harness-continuous-delivery-used-for) - 1 comment
- [What is Propelo used for?](https://www.g2.com/discussions/what-is-propelo-used-for)
- [What is Harness Cloud Cost Management used for?](https://www.g2.com/discussions/what-is-harness-cloud-cost-management-used-for)
- [What is the difference between harness and Jenkins?](https://www.g2.com/discussions/what-is-the-difference-between-harness-and-jenkins) - 1 comment
- [What is streaming Split IO?](https://www.g2.com/discussions/what-is-streaming-split-io) - 1 comment

### [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.

**Average Rating:** 4.3/5.0

**Total Reviews:** 380

#### How Do G2 Users Rate Unbounce Landing Pages?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 7.1/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.0/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 6.9/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Unbounce Landing Pages?

- **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce)
- **Company Website:** unbounce.com
- **Year Founded:** 2009
- **HQ Location:** Vancouver
- **Twitter:** @unbounce  
72,651 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76598eff3f18a7c370a68f684b55dacfe22c6115b00daefcd8e2af6dd77e1a65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F503432%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 59% Small, 33% Medium

#### What Do G2 Reviewers Say About Unbounce Landing Pages?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Unbounce to be **extremely user-friendly** , thanks to its intuitive and no-code drag-and-drop editor.
- Users appreciate the **seamless integrations** with tools like Salesforce and Google Analytics, enhancing their marketing workflows.
- Users praise the **intuitive drag-and-drop builder** of Unbounce, enabling effortless creation of optimized landing pages.
- Users love the **A/B testing feature** of Unbounce, enhancing marketing strategies and boosting conversion rates effectively.
- Users love the **intuitive drag-and-drop editor** of Unbounce, enabling quick and easy creation of custom landing pages.

##### Cons

- Users are frustrated with **poor customer support** , facing delays and unresolved issues despite multiple requests for assistance.
- Users experience **billing issues** with Unbounce, facing unresponsive support and unexpected charges despite attempts to cancel accounts.
- Users find Unbounce to be **expensive** for smaller businesses, complicating cancellation and support experiences.
- Users find **template constraints and advanced feature limitations** challenging, especially for those without coding skills.
- Users feel limited by the **lack of diverse design templates** for pop-ups on Unbounce Landing Pages.

#### What Are Recent G2 Reviews of Unbounce Landing Pages?

**["Fast, Self-Serve Creation of Great-Looking Landing Pages"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)**

**Rating:** 4.0/5.0 stars

_— Noga M._

[Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)

**["Unbounce improve Conversion"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)**

**Rating:** 5.0/5.0 stars

_— Michael D._

[Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)

### [Kameleoon](https://www.g2.com/products/kameleoon/reviews)

Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 132

#### How Do G2 Users Rate Kameleoon?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.7/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 7.3/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Kameleoon?

- **Seller:** [Kameleoon](https://www.g2.com/sellers/kameleoon)
- **Company Website:** www.kameleoon.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @kameleoonrocks  
3,140 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=111b6e2f09a748b71fe779cced241b9b831ff2547a712c7474bab9ae549dcfba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkameleoon&secure%5Burl_type%5D=linkedin_company_website)  
237 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive, Insurance
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Kameleoon?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** from Kameleoon, benefiting from daily assistance and expert guidance.
- Users appreciate the **user-friendly interface** of Kameleoon, making it intuitive and easy to navigate.
- Users appreciate the **intuitive A/B testing capabilities** of Kameleoon, enhancing CRO with diverse features and clear results.
- Users find Kameleoon's setup to be **easy and quick** , facilitating seamless web experimentation and A/B testing.
- Users value the **extensive targeting options** and seamless integration that enhance experimentation and personalization efforts.

##### Cons

- Users find the **developer dependency** limits the usability of Kameleoon, complicating test setups without technical skills.
- Users find the **difficult learning curve** impacts their ability to create tests without technical expertise effectively.
- Users find the **learning curve steep** with Kameleoon, necessitating time and developer resources for effective use.
- Users find the **difficulty of use** in Kameleoon overwhelming, requiring technical knowledge and additional developer assistance.
- Users face challenges with **complex features** , requiring developer support and external tools for effective functionality.

#### What Are Recent G2 Reviews of Kameleoon?

**["Reliable and Flexible A/B Testing with Excellent Support"](https://www.g2.com/survey_responses/kameleoon-review-12001696)**

**Rating:** 4.0/5.0 stars

_— John G._

[Read full review](https://www.g2.com/survey_responses/kameleoon-review-12001696)

**["Superb testing tool, user-friendly and reliable. Long live PBX and long live Kameleoon!"](https://www.g2.com/survey_responses/kameleoon-review-12021384)**

**Rating:** 5.0/5.0 stars

_— Phane D._

[Read full review](https://www.g2.com/survey_responses/kameleoon-review-12021384)

#### What Are G2 Users Discussing About Kameleoon?

- [What is Kameleoon used for?](https://www.g2.com/discussions/what-is-kameleoon-used-for)

### [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews)

Part of the Amplitude AI Analytics Platform, Amplitude Feature Experimentation lets you test and control your products with the same user data in your analytics. Roll out tests quicker and get more meaningful results that drive product growth. Feature Experimentation makes it easy for product teams, data teams, engineering teams, or any team to run better tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control or performance • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Smarter feature flags are as easy to deploy to user segments as they are to roll back • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Feature Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Feature Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth.

**Average Rating:** 4.1/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Amplitude Feature Experimentation?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Reporting and Analytics:** 8.8/10 (Category avg: 8.5/10)
- **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10)
- **AI/Machine Learning:** 5.8/10 (Category avg: 7.5/10)

#### Who Is the Company Behind Amplitude Feature Experimentation?

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude\_HQ  
22,465 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41bec496bc5bd1d0a5d1edf21b69b85780517f04e14dae957599909e0aa05913&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3626155%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,003 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Computer Software
- **Company Size:** 60% Medium, 30% Small

#### What Do G2 Reviewers Say About Amplitude Feature Experimentation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration** of Amplitude Feature Experimentation with dashboards, enhancing A/B testing and analytics precision.
- Users appreciate the **in-depth analytics** from Amplitude Feature Experimentation, enhancing understanding of user behavior and performance.
- Users find Amplitude Feature Experimentation **easy to use** , with quick setup and seamless control over experiments.
- Users value the **ease of setting up A/B tests** with Amplitude, allowing quick and effective experimentation.
- Users appreciate the **easy setup** of Amplitude Feature Experimentation, making it simple to initiate experiments and analyze data.

##### Cons

- Users experience **limitations in user triangulation and cohort export** , hindering effective experimentation and analysis processes.
- Users find the **complex features** of Amplitude Feature Experimentation overwhelming and sometimes confusing to navigate effectively.
- Users find the **complexity** of features in Amplitude Feature Experimentation overwhelming and sometimes confusing to navigate.
- Users find **missing features** in Amplitude Feature Experimentation, including advanced statistical methods and export options, limiting its usability.
- Users highlight a **need for improvement** in UI/UX support and self-service features to enhance performance.

#### What Are Recent G2 Reviews of Amplitude Feature Experimentation?

**["Seamless Experiment Setup with Robust, Statistically Backed Results"](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12889763)**

**Rating:** 4.5/5.0 stars

_— Sourabh A._

[Read full review](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12889763)

**["Deep Amplitude Integration Makes Experimentation and Follow-Up Analysis Easy"](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12887991)**

**Rating:** 4.0/5.0 stars

_— Mike R._

[Read full review](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12887991)

#### What Are G2 Users Discussing About Amplitude Feature Experimentation?

- [Is SaaS an amplitude?](https://www.g2.com/discussions/is-saas-an-amplitude)
- [Does amplitude have AB testing?](https://www.g2.com/discussions/does-amplitude-have-ab-testing)
- [What is amplitude technology?](https://www.g2.com/discussions/what-is-amplitude-technology)
- [What is amplitude software used for?](https://www.g2.com/discussions/what-is-amplitude-software-used-for)

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[Browse A/B Testing Themes](/categories/a-b-testing-tools/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall A/B Testing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business A/B Testing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business A/B Testing category.

In addition to qualifying for inclusion in the A/B Testing Tools category, to qualify for inclusion in the Small Business A/B Testing Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right A/B Testing Tools?

### What You Should Know About A/B Testing Tools

### What are A/B Testing Tools?

A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products.

A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website.

The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used.

A/B testing can offer the following use cases to improve a company’s performance:

- Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA)
- Increase website traffic and reduce bounce rates
- Gain insight into user behavior
- Analyze any and all test segments to discover key opportunities
- Increase conversion rates and e-commerce profits
- Tailor e-commerce content and goals through continuous testing
- Determine the consumer impact of differing designs and formats on website optimization

#### What Types of A/B Testing Tools Exist?

**Proprietary A/B testing**

Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests.

**Open-source A/B testing**

Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience.

### What are the Common Features of A/B Testing Tools?

**A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations.

**Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website.

**Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase.

**Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience.

**Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement.

**Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most.

**Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions.

**Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process.

**Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic.

### What are the Benefits of A/B Testing Tools?

A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools.

**Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company.

**Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website.

**Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time.

**Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged.

### Who Uses A/B Testing Tools?

While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance:

**Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale.

**Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement. 

**Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website.

#### Software Related to A/B Testing Tools

A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation:

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers.

[Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates.

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement.

[Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most.

### Challenges with A/B Testing Tools

**Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results.

**Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words.

**Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively.

### How to Buy A/B Testing Tools and Software

#### Requirements Gathering (RFI/RFP) for A/B Testing Tools

When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements.

#### Compare A/B Testing Software Products

**Create a long list**

In order to create a long list, buyers must ensure the products being considered meet these core criteria:

- The software is compatible with one’s technology and computer programs
- Cloud storage is available for experimental data
- The software offers the scalability needed to perform experiments with a certain n-size
- Cost aligns with budget

**Create a short list**

Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles: 

- What you see is what you get (WYSIWYG) editing
- Little to no coding options for businesses that don’t have employees with a computer science background
- Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously
- Mobile app testing capabilities if a business has mobile content

**Conduct demos**

Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs.

#### Selection of A/B Testing Tools

**Choose a selection team**

The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools.

**Negotiation**

A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed. 

**Final decision**

It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor.

### A/B Testing Tools Trends

**Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging.

**Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen.

**Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.