# Top Free A/B Testing Tools - Page 5

## How Many A/B Testing Tools Products Does G2 Track?

**Total Products under this Category:** 126

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Confidence by Spotify (+7.4%) - Among all products in this category, Confidence by Spotify recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank A/B Testing Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,300+ Authentic Reviews
- 126+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

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Spotlight Categories

[Survey Software](https://www.g2.com/categories/survey)

[Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm)

[Relational Databases](https://www.g2.com/categories/relational-databases)

[Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

[Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

Similar Categories

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- [Product Analytics](/categories/product-analytics)
- [Session Replay](/categories/session-replay)

[Browse A/B Testing Themes](/categories/a-b-testing-tools/themes)