# Top Free A/B Testing Tools - Page 4 ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 126 ### Category Stats (Jul 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Confidence by Spotify (+7.4%) - Among all products in this category, Confidence by Spotify recorded the largest rating increase compared to last month _Last updated: July 21, 2026_ ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,300+ Authentic Reviews - 126+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. [ Ptengine ](https://www.g2.com/products/ptengine/reviews) By [Ptengine](https://www.g2.com/sellers/ptengine) [ 4/5(12) ](https://www.g2.com/products/ptengine/reviews) What do users say? Users consistently praise the heatmap feature and its ability to provide insights on user behavior, making it easier to track website performance and optimize for growth. Many find it valuable for und Pros and Cons [ A/B Testing (1) ](https://www.g2.com/products/ptengine/reviews?qs=pros-and-cons) [ Figpii ](https://www.g2.com/products/figpii/reviews) By [Invesp](https://www.g2.com/sellers/invesp) [ 3.9/5(4) ](https://www.g2.com/products/figpii/reviews) Product Description FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions. The platform includes heatmaps, session Pros and Cons [ Customer Support (1) ](https://www.g2.com/products/figpii/reviews?qs=pros-and-cons)[ Compensation Issues (1) ](https://www.g2.com/products/figpii/reviews?qs=pros-and-cons) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ Howuku ](https://www.g2.com/products/howuku/reviews) By [Howuku](https://www.g2.com/sellers/howuku) [ 4.4/5(7) ](https://www.g2.com/products/howuku/reviews) Product Description Howuku is a behavior analytics solution that helps startups acquire valuable customer feedback and insights through heatmaps, AB testing, and surveys. It assists marketers in gauging customer behavior [ Selzy ](https://www.g2.com/products/selzy/reviews) By [Selzy](https://www.g2.com/sellers/selzy) [ 4.7/5(33) ](https://www.g2.com/products/selzy/reviews) What do users say? Users consistently praise Selzy for its ease of use and intuitive interface, making it simple to create and manage email campaigns. The platform's reliable support and clear reporting tools enhance th Pros and Cons [ Ease of Use (3) ](https://www.g2.com/products/selzy/reviews?qs=pros-and-cons)[ Missing Features (2) ](https://www.g2.com/products/selzy/reviews?qs=pros-and-cons) [ UXWizz ](https://www.g2.com/products/uxwizz/reviews) By [UXWizz](https://www.g2.com/sellers/uxwizz) [ 4.7/5(13) ](https://www.g2.com/products/uxwizz/reviews) What do users say? Users consistently praise the product for its easy-to-use interface and in-depth analytics, which help them understand user behavior effectively. The self-hosted nature of the software enhances privac [ Keitaro Tracker ](https://www.g2.com/products/keitaro-tracker/reviews) By [Keitaro](https://www.g2.com/sellers/keitaro) [ 4.6/5(4) ](https://www.g2.com/products/keitaro-tracker/reviews) Product Description Keitaro is an attribution and ad performance tracker. It connects the dots between spend, engagement, and revenue at every stage of the customer journey – giving you full clarity on what truly drives [ Mida ](https://www.g2.com/products/mida-mida/reviews) By [Mida](https://www.g2.com/sellers/mida) [ 4.8/5(2) ](https://www.g2.com/products/mida-mida/reviews) Product Description Mida is a modern A/B testing platform built for marketers, CRO teams, ecommerce brands, and growth-focused companies that want to run experiments faster without compromising website performance. Unli [ CustomFit.ai ](https://www.g2.com/products/customfit-ai/reviews) By [CustomFit.ai](https://www.g2.com/sellers/customfit-ai) [ 4.8/5(3) ](https://www.g2.com/products/customfit-ai/reviews) Product Description CustomFit.ai is a no-code A/B testing and website personalization platform that helps marketers improve engagement, optimize experiences, and increase conversions—without relying on developers. It wor Pros and Cons [ A/B Testing (2) ](https://www.g2.com/products/customfit-ai/reviews?qs=pros-and-cons)[ Complex Features (1) ](https://www.g2.com/products/customfit-ai/reviews?qs=pros-and-cons) [ Personyze ](https://www.g2.com/products/personyze/reviews) By [Personyze](https://www.g2.com/sellers/personyze) [ 4.8/5(3) ](https://www.g2.com/products/personyze/reviews) Product Description Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral ta [ ABTesting.ai ](https://www.g2.com/products/abtesting-ai/reviews) By [ABTesting.ai](https://www.g2.com/sellers/abtesting-ai) [ 0/5(0) ](https://www.g2.com/products/abtesting-ai/reviews) Product Description An A/B testing tool that uses Artificial Intelligence to help you easily create, combine and test different variations of your landing page; finding the best fit for your audience, increasing conversi [ Heyflow ](https://www.g2.com/products/heyflow-heyflow/reviews) By [Heyflow](https://www.g2.com/sellers/heyflow-1b1fdaae-141c-47ac-a2f7-4604d995766f) [ 4.5/5(62) ](https://www.g2.com/products/heyflow-heyflow/reviews) What do users say? Users consistently praise the ease of use and flexibility of Heyflow, highlighting its intuitive interface that allows for quick setup and customization of forms and funnels. Many appreciate the robus Pros and Cons [ Ease of Use (12) ](https://www.g2.com/products/heyflow-heyflow/reviews?qs=pros-and-cons)[ Learning Curve (4) ](https://www.g2.com/products/heyflow-heyflow/reviews?qs=pros-and-cons) [ Keyspider ](https://www.g2.com/products/keyspider/reviews) By [Keyspider](https://www.g2.com/sellers/keyspider) [ 4.8/5(22) ](https://www.g2.com/products/keyspider/reviews) What do users say? Users consistently praise the ease of use and fast integration of Keyspider, highlighting its ability to deliver relevant search results quickly. The intuitive interface and robust support contribute Pros and Cons [ Ease of Use (11) ](https://www.g2.com/products/keyspider/reviews?qs=pros-and-cons)[ Content Improvement (3) ](https://www.g2.com/products/keyspider/reviews?qs=pros-and-cons) [ Shoplift ](https://www.g2.com/products/shoplift/reviews) By [Shoplift](https://www.g2.com/sellers/shoplift) [ 0/5(0) ](https://www.g2.com/products/shoplift/reviews) Product Description Shoplift is an A/B testing CRO platform purpose-built for Shopify. Quickly launch split tests directly within your theme customizer or let Lift Assist™ auto-build experiments for you. Optimize pro [ Split Hero ](https://www.g2.com/products/split-hero/reviews) By [Split Hero](https://www.g2.com/sellers/split-hero) [ 0/5(0) ](https://www.g2.com/products/split-hero/reviews) Product Description Split Hero is a fast, easy and effective solution for A/B testing your WordPress website. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. 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