Best Software Products for 2024

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G2 is proud to share our 2024 list of the Best Software Products

We are proud to deliver our 2024 Best Software Products list. This best software products list features some of the top software offerings on G2. Some of the top Software Sellers include: Sprout Social, Smartsheet, and Microsoft.

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Award-Winning Best Software Product Categories Include:

Best Software Products / Best Software Products

Out of 117,579 total products in this category, and 3,395 that were eligible for the 2024 Best Software Awards, here are the 100 best software products. When looking at this year’s winners, 51 remained on the list from last year, while 49 are new entrants — representing a 49% change on this list since the 2023 Best Software Awards.

Best Software CompaniesExpand/Collapse Best Software Companies
Best Software ProductsExpand/Collapse Best Software Products
Best Software by FunctionExpand/Collapse Best Software by Function

Best Software Products for 2024

1
Sprout Social
2
Smartsheet
3
Microsoft Defender XDR
4
Gusto
5
Azure Portal
6
Relias Platform
7
Hootsuite
8
Slido
9
Google Analytics
10
monday Work Management
11
HubSpot Service Hub
12
HubSpot Marketing Hub
13
Deel
14
Insider
15
TeamMate+
16
LinkedIn Sales Navigator
17
BambooHR
18
ZoomInfo Sales
19
CareerBuilder Talent Network
20
Salesforce Sales Cloud
21
TikTok Ads
22
CedCommerce
23
StackAdapt
24
Zoho Desk
25
Freshdesk
26
SAP Fieldglass
27
Salesforce Service Cloud
28
Vanta
29
Drata
30
AWS CloudFormation
31
HubSpot Sales Hub
32
Notion
33
Similarweb
34
Amazon Marketing Cloud
35
Birdeye
36
Zendesk Support Suite
37
Gong
38
SOCi
39
ClickUp
40
Autodesk Construction Cloud
41
Paylocity
42
Trend Vision One
43
Culture Amp
44
Fathom
45
Procore
46
Jira
47
Greenhouse
48
Webex Events & Webinars
49
Reputation
50
Confluence
51
AppsFlyer
52
Miro
53
Braze
54
HiBob HRIS
55
BILL AP/AR
56
Chargebee
57
Lever
58
Intercom
59
ADP TotalSource
60
Spring Boot
61
Glassbox
62
Rippling
63
Clari
64
AuditBoard
65
Wiz
66
NinjaOne
67
Adobe Captivate
68
Apollo.io
69
Trello
70
ADP Workforce Now
71
Salesforce Platform
72
greytHR
73
ServiceNow IT Service Management
74
Remote
75
Amplitude Analytics
76
Owler
77
Fiix CMMS
78
ActiveCampaign
79
Seismic
80
Microsoft Defender for Cloud
81
MasterControl Manufacturing Excellence
82
Paymode
83
BILL Spend & Expense (Formerly Divvy)
84
Seamless.AI
85
LogRocket
86
Lattice
87
Salesloft
88
RUN Powered by ADP
89
Mixpanel
90
Second Nature AI
91
IBM Maximo Application Suite
92
Meltwater
93
Microsoft Entra ID
94
Stack Overflow for Teams
95
DataFeedWatch by Cart.com
96
Veeam Data Platform
97
FreshChat
98
Fellow
99
Lacework
100
HROne
Past Winners
1
Sprout Social
Sprout Social
Social Media Suites
Expand/Collapse Sprout Social
Sprout Social

Sprout Social

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Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Main Category
3
Microsoft Defender XDR
Microsoft Defender XDR
Extended Detection and Response (XDR) Platforms
Expand/Collapse Microsoft Defender XDR
Microsoft Defender XDR

Microsoft Defender XDR

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As threats become more complex and persistent, alerts increase, and security teams are overwhelmed. Microsoft 365 Defender, part of Microsoft’s XDR solution, leverages the Microsoft 365 security portfolio to automatically analyze threat data across domains, building a complete picture of each attack
As threats become more complex and persistent, alerts increase, and security teams are overwhelmed. Microsoft 365 Defender, part of Microsoft’s XDR solution, leverages the Microsoft 365 security portfolio to automatically analyze threat data across domains, building a complete picture of each attack
Main Category
5
Azure Portal
Azure Portal
Portals
Expand/Collapse Azure Portal
Azure Portal

Azure Portal

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Azure Portal builds, manages, and monitors everything from simple web apps to complex cloud applications in a single console.
Azure Portal builds, manages, and monitors everything from simple web apps to complex cloud applications in a single console.
Main Category
7
Hootsuite
Hootsuite
Social Media Management
Expand/Collapse Hootsuite
Hootsuite

Hootsuite

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Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Main Category
8
Slido
Slido
Audience Response
Expand/Collapse Slido
Slido

Slido

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Slido is an audience interaction platform for meetings and events. It allows event organisers to share presentations with their audience in real-time, crowdsource the best questions for Q&A or get instant feedback via live polls.
Slido is an audience interaction platform for meetings and events. It allows event organisers to share presentations with their audience in real-time, crowdsource the best questions for Q&A or get instant feedback via live polls.
Main Category
9
Google Analytics
Google Analytics
Digital Analytics
Expand/Collapse Google Analytics
Google Analytics

Google Analytics

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Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Main Category
11
HubSpot Service Hub
HubSpot Service Hub
Help Desk
Expand/Collapse HubSpot Service Hub
HubSpot Service Hub

HubSpot Service Hub

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Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Main Category
13
Deel
Deel
Multi-Country Payroll
Expand/Collapse Deel
Deel

Deel

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Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Main Category
14
Insider
Insider
Mobile Marketing
Expand/Collapse Insider
Insider

Insider

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Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Main Category
15
TeamMate+
TeamMate+
Audit Management
Expand/Collapse TeamMate+
TeamMate+

TeamMate+

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TeamMate+ is a purpose-built, configurable audit solution easily adapted to your workflow whether you’re a one-person team or a global audit department. Designed to streamline the audit workflow including collaboration with auditees, agile audit capabilities, data analytics, dashboarding and integra
TeamMate+ is a purpose-built, configurable audit solution easily adapted to your workflow whether you’re a one-person team or a global audit department. Designed to streamline the audit workflow including collaboration with auditees, agile audit capabilities, data analytics, dashboarding and integra
Main Category
16
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Sales Intelligence
Expand/Collapse LinkedIn Sales Navigator
LinkedIn Sales Navigator

LinkedIn Sales Navigator

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LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Main Category
17
BambooHR
BambooHR
HCM Software
Expand/Collapse BambooHR
BambooHR

BambooHR

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Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Main Category
18
ZoomInfo Sales
ZoomInfo Sales
Sales Intelligence
Expand/Collapse ZoomInfo Sales
ZoomInfo Sales

ZoomInfo Sales

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Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Main Category
22
CedCommerce
CedCommerce
Multichannel Retail
Expand/Collapse CedCommerce
CedCommerce

CedCommerce

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We aim to provide best-in-class and affordable solutions for all your e-commerce, digital marketing, and global marketplace requirements. Come grow with us.
We aim to provide best-in-class and affordable solutions for all your e-commerce, digital marketing, and global marketplace requirements. Come grow with us.
Main Category
24
Zoho Desk
Zoho Desk
Help Desk
Expand/Collapse Zoho Desk
Zoho Desk

Zoho Desk

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Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Main Category
25
Freshdesk
Freshdesk
Help Desk
Expand/Collapse Freshdesk
Freshdesk

Freshdesk

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Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide supe
Main Category
27
Salesforce Service Cloud
Salesforce Service Cloud
Help Desk
Expand/Collapse Salesforce Service Cloud
Salesforce Service Cloud

Salesforce Service Cloud

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Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Main Category
G2 Awards
28
Vanta
Vanta
Security Compliance
Expand/Collapse Vanta
Vanta

Vanta

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It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Main Category
29
Drata
Drata
Cloud Compliance
Expand/Collapse Drata
Drata

Drata

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Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Main Category
30
AWS CloudFormation
AWS CloudFormation
Cloud Infrastructure Automation
Expand/Collapse AWS CloudFormation
AWS CloudFormation

AWS CloudFormation

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AWS CloudFormation allows you to use a simple text file to model and provision, in an automated and secure manner, all the resources needed for your applications across all regions and accounts.
AWS CloudFormation allows you to use a simple text file to model and provision, in an automated and secure manner, all the resources needed for your applications across all regions and accounts.
Main Category
31
HubSpot Sales Hub
HubSpot Sales Hub
CRM
Expand/Collapse HubSpot Sales Hub
HubSpot Sales Hub

HubSpot Sales Hub

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Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Main Category
33
Similarweb
Similarweb
Competitive Intelligence
Expand/Collapse Similarweb
Similarweb

Similarweb

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Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Main Category
34
Amazon Marketing Cloud
Amazon Marketing Cloud
Data Clean Room
Expand/Collapse Amazon Marketing Cloud
Amazon Marketing Cloud

Amazon Marketing Cloud

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Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
Main Category
35
Birdeye
Birdeye
Online Reputation Management
Expand/Collapse Birdeye
Birdeye

Birdeye

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Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Main Category
37
Gong
Gong
Conversation Intelligence
Expand/Collapse Gong
Gong

Gong