Best Marketing & Digital Advertising Software Products for 2024

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G2 is proud to share our 2024 list of the Best Marketing & Digital Advertising Software Products

We are proud to deliver our Best Marketing & Digital Advertising Software list for 2024. This best software list features some of the top software sellers and service providers found on G2. Some of the top Marketing and Digital Advertising Software Sellers include: Hubspot, Semrush, and Zoominfo.

To qualify for the best Marketing Digital Advertising software list, products must be listed under one or more of the Marketing or Digital Advertising software categories. Businesses use marketing and digital ad software to automate marketing processes, manage marketing and advertising campaigns, and measure marketing performance. These software solutions can be used to generate leads, promote products and services, manage customer data, improve customer experiences, and analyze marketing effectiveness.

Award-Winning Best Marketing & Digital Advertising Software Product Categories Include:
Best Software CompaniesExpand/Collapse Best Software Companies
Best Software ProductsExpand/Collapse Best Software Products
Best Software by FunctionExpand/Collapse Best Software by Function

Best Marketing & Digital Advertising Software Products for 2024

1
HubSpot Marketing Hub
2
Semrush
3
ZoomInfo Sales
4
Birdeye
5
SOCi
6
Reputation
7
MoEngage
8
RollWorks Account-Based Platform
9
Webex Events (formerly Socio)
10
ActiveCampaign for Marketing
11
WebEngage
12
Bloomreach
13
Apollo.io
14
Glassbox
15
Insider
16
Salesforce Marketing Cloud Account Engagement
17
6sense Revenue AI for Marketing
18
Similarweb
19
Meltwater
20
Demandbase One
21
Whova
22
Constant Contact
23
SproutLoud
24
Simpli.fi
25
StackAdapt
26
Viant Technology
27
Netcore Customer Engagement and Experience Platform
28
Emarsys
29
CleverTap
30
vFairs
31
Sprout Social
32
Dotdigital
33
Contentsquare
34
Hootsuite
35
Flashtalking by Mediaocean
36
FlashInfo
37
Facebook for Business
38
Mailchimp All-in-One Marketing Platform
39
Ortto
40
LogRocket
41
Constant Contact Advanced Automation & CRM Platform
42
Salesforce Marketing Cloud Engagement
43
Customer.io
44
RELAYTO
45
Brandwatch Consumer Intelligence
46
Synup
47
Iterable
48
BigMarker
49
Braze
50
Contlo
Past Winners
Previous Best Software Lists

Best Software by Function / Marketing and Digital Advertising Products

Out of 12,495 total products in this category, and 581 that were eligible for the 2024 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 34 remained on the list from last year, while 16 are new entrants — representing a 32% change on this list since the 2023 Best Software Awards.

3
ZoomInfo Sales
ZoomInfo Sales
Sales Intelligence
Expand/Collapse ZoomInfo Sales
ZoomInfo Sales
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Find your next customer with ZoomInfo SalesOS, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo SalesOS, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Main Category
4
Birdeye
Birdeye
Online Reputation Management
Expand/Collapse Birdeye
Birdeye
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Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.
Main Category
5
SOCi
SOCi
Social Media Management
Expand/Collapse SOCi
SOCi
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SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
Main Category
6
Reputation
Reputation
Online Reputation Management
Expand/Collapse Reputation
Reputation
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Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Main Category
7
MoEngage
MoEngage
Mobile Marketing
Expand/Collapse MoEngage
MoEngage
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With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.
With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.
Main Category
10
ActiveCampaign for Marketing
ActiveCampaign for Marketing
Marketing Automation
Expand/Collapse ActiveCampaign for Marketing
ActiveCampaign for Marketing
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Differentiate your brand and drive business growth Go beyond email. Leverage a complete set of marketing tools (including email, web, social, and text) to meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.
Differentiate your brand and drive business growth Go beyond email. Leverage a complete set of marketing tools (including email, web, social, and text) to meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.
Main Category
G2 Awards
11
WebEngage
WebEngage
Marketing Automation
Expand/Collapse WebEngage
WebEngage
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WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
Main Category
12
Bloomreach
Bloomreach
Marketing Automation
Expand/Collapse Bloomreach
Bloomreach
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Exponea was acquired by Bloomreach in 2021. The Bloomreach digital experience platform connects deep customer data with deep product data, enabling brands to deliver incredible revenue-driving commerce experiences through personalized products and content across all digital touchpoints.
Exponea was acquired by Bloomreach in 2021. The Bloomreach digital experience platform connects deep customer data with deep product data, enabling brands to deliver incredible revenue-driving commerce experiences through personalized products and content across all digital touchpoints.
Main Category
13
Apollo.io
Apollo.io
Sales Intelligence
Expand/Collapse Apollo.io
Apollo.io
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Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M co
Main Category
15
Insider
Insider
Mobile Marketing
Expand/Collapse Insider
Insider
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Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Main Category
16
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Marketing Automation
Expand/Collapse Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
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Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Main Category
G2 Awards
17
6sense Revenue AI for Marketing
6sense Revenue AI for Marketing
Account-Based Orchestration Platforms
Expand/Collapse 6sense Revenue AI for Marketing
6sense Revenue AI for Marketing
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6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
Main Category
G2 Awards
18
Similarweb
Similarweb
Competitive Intelligence
Expand/Collapse Similarweb
Similarweb
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Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Main Category
20
Demandbase One
Demandbase One
Account Data Management
Expand/Collapse Demandbase One
Demandbase One
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The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
Main Category
21
Whova
Whova
Mobile Event Apps
Expand/Collapse Whova
Whova
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Complex logistics and agenda made simple for busy attendees. And easy navigation, customizable sessions, and attendee feedback create a personable experience that attendees feel empowered over.
Complex logistics and agenda made simple for busy attendees. And easy navigation, customizable sessions, and attendee feedback create a personable experience that attendees feel empowered over.
Main Category
22
Constant Contact
Constant Contact
Email Marketing
Expand/Collapse Constant Contact
Constant Contact
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Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Main Category
23
SproutLoud
SproutLoud
Through-Channel Marketing
Expand/Collapse SproutLoud
SproutLoud
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For category-leading brands and their local reseller networks, Sproutloud provides leading Distributed Marketing software solutions that are fast, easy to use, and built to deliver measurable results.
For category-leading brands and their local reseller networks, Sproutloud provides leading Distributed Marketing software solutions that are fast, easy to use, and built to deliver measurable results.
Main Category
24
Simpli.fi
Simpli.fi
Demand Side Platform (DSP)
Expand/Collapse Simpli.fi
Simpli.fi
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Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.
Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.
Main Category
26
Viant Technology
Viant Technology
Demand Side Platform (DSP)
Expand/Collapse Viant Technology
Viant Technology
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Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Main Category
27
Netcore Customer Engagement and Experience Platform
Netcore Customer Engagement and Experience Platform
Marketing Automation
Expand/Collapse Netcore Customer Engagement and Experience Platform
Netcore Customer Engagement and Experience Platform
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Netcore Cloud is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestr
Netcore Cloud is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestr
Main Category
G2 Awards
28
Emarsys
Emarsys
Marketing Automation
Expand/Collapse Emarsys
Emarsys
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Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across y
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across y
Main Category
29
CleverTap
CleverTap
Mobile Marketing
Expand/Collapse CleverTap
CleverTap
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CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
Main Category
30
vFairs
vFairs
Virtual Event Platforms
Expand/Collapse vFairs
vFairs
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vFairs is a top-class online event platform that helps event organizers make memorable connections with their target audience. They take out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what's most important: engagement with the audience.
vFairs is a top-class online event platform that helps event organizers make memorable connections with their target audience. They take out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what's most important: engagement with the audience.
Main Category
31
Sprout Social
Sprout Social
Social Media Suites
Expand/Collapse Sprout Social
Sprout Social
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Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Main Category
33
Contentsquare
Contentsquare
Session Replay
Expand/Collapse Contentsquare
Contentsquare
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Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.
Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.
Main Category
34
Hootsuite
Hootsuite
Social Media Management
Expand/Collapse Hootsuite
Hootsuite
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Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Main Category
35
Flashtalking by Mediaocean
Flashtalking by Mediaocean
Creative Management Platforms
Expand/Collapse Flashtalking by Mediaocean
Flashtalking by Mediaocean
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Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Main Category
36
FlashInfo
FlashInfo
Lead Intelligence
Expand/Collapse FlashInfo
FlashInfo
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FlashInfo, a product of FlashIntel Global, is a comprehensive revenue acceleration platform that integrates sales intelligence and engagement capabilities into one unified interface. With access to a vast B2B intelligence database and 30+ custom filters, it enables businesses to discover and engage
FlashInfo, a product of FlashIntel Global, is a comprehensive revenue acceleration platform that integrates sales intelligence and engagement capabilities into one unified interface. With access to a vast B2B intelligence database and 30+ custom filters, it enables businesses to discover and engage
Main Category
38
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Marketing Automation
Expand/Collapse Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
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Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.
Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.
Main Category
39
Ortto
Ortto
Marketing Automation
Expand/Collapse Ortto
Ortto
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Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.
Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.
Main Category
40
LogRocket
LogRocket
Session Replay
Expand/Collapse LogRocket
LogRocket
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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
Main Category
41
Constant Contact Advanced Automation & CRM Platform
Constant Contact Advanced Automation & CRM Platform
Marketing Automation
Expand/Collapse Constant Contact Advanced Automation & CRM Platform
Constant Contact Advanced Automation & CRM Platform
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Constant Contact Advanced Automation & CRM Platform is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
Constant Contact Advanced Automation & CRM Platform is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
Main Category
G2 Awards
45
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
Social Media Listening Tools
Expand/Collapse Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
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Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Main Category
46
Synup
Synup
Online Reputation Management
Expand/Collapse Synup
Synup
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Synup is a local marketing software that help small business to control digital assets, keep business information in sync, monitor customer feedback, improve online presence and get real-time insights and analytics to run a better business.
Synup is a local marketing software that help small business to control digital assets, keep business information in sync, monitor customer feedback, improve online presence and get real-time insights and analytics to run a better business.
Main Category
47
Iterable
Iterable
Marketing Automation
Expand/Collapse Iterable
Iterable
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Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Main Category
48
BigMarker
BigMarker
Virtual Event Platforms
Expand/Collapse BigMarker
BigMarker
View profile
Live, on-demand, and automated webinar software - Customizable, interactive webinars and online events for marketing, sales, training, and onboarding.
Live, on-demand, and automated webinar software - Customizable, interactive webinars and online events for marketing, sales, training, and onboarding.
Main Category
FAQ
What are the G2 Best Software Awards?
Expand/Collapse What are the G2 Best Software Awards?
G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
Expand/Collapse How are the winners determined?

More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., “India Software Companies” and “Products for Small Businesses”) feature a smaller set of winners at 25 or 50 appearing on each list.

Read more about the methodology used to calculate G2’s Best Software Awards here.

How many reviews does a vendor need to be eligible?
Expand/Collapse How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
Expand/Collapse How are the Best Software Awards different from quarterly badge lists?

For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.

Read more about G2’s research scoring methodologies.

Can software sellers and products win multiple awards?
Expand/Collapse Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Expand/Collapse How are reviews verified and vetted?

It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.

For more information on the reviews process, view G2’s community guidelines.

Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
Expand/Collapse Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?

Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.

We did, however, add net-new lists in 2024 for:

  • Companies:
    • APAC Software Companies
  • Products:
    • Rookies of the Year
    • Best Products for Professionals in Analytics (this was previously combined with AI)
    • Best Products for Professionals in AI (this was previously combined with Analytics)
    • Best Products for Professionals in Education