We dive deep into data to analyze behavior. From there, we unearth insights that become platforms for our planning. We apply pitch-perfect creativity at the key points of influence to reshape shopper journeys. We call that Precision Activation: the right combination of spaces, places, moments and voices that enable us to sell more for our clients.
Cake Group UK’s Chief Strategy Officer, Martin Smith, is joining us as Chief Strategy Officer and Managing Partner. Great news for us and for our clients: Martin is a pioneer, collaborator and arrives with a truly impressive track record of transforming behaviour with brilliant insight