We dive deep into data to analyze behavior. From there, we unearth insights that become platforms for our planning. We apply pitch-perfect creativity at the key points of influence to reshape shopper journeys. We call that Precision Activation: the right combination of spaces, places, moments and voices that enable us to sell more for our clients.
Sarah Todd comments on new Christmas shopping trends
The UK Christmas shopping season has never been as well-publicised as this year: Black Friday, Sofa Sunday, Cyber Monday, Manic Monday... UK CEO Sarah Todd has commented in the media on the impact of the changing retail environment and shopper behaviour.